Apple projected to reach 116M iPhone, 55M iPad sales in 2012
Analyst Michael Walkley with Canaccord Genuity issued a pair of research notes to investors on Friday in which he has projected how the tablet and smartphone markets will shake out over the next year. He sees 2012 being another banner year for Apple, with sales of 116.4 million iPhones and 54.6 million iPads.
He sees iOS representing 18 percent of the mobile operating system share, good for second place behind only Google's Android with 51.9 percent on sales of 335.5 million handsets. Projected sales of 116.4 million iPhones would be nearly 20 million greater than he estimates Apple sold in 2011, with conservatively estimated holiday sales of 30.5 million. Apple will officially confirm iPhone sales on Jan. 24.
"We believe Apple sold through at least (12 million) iPhone units in the U.S. market during the December quarter," Walkley wrote. "With some channel inventory built for the new 4S, we believe the U.S. market could exceed (14 million) iPhones sold into the channel during the December quarter."
In the month of December, Walkley said the iPhone 4S was the best selling smartphone at all three carriers where it is available: AT&T, Sprint and Verizon. Samsung had the No. 2 selling smartphone at all carriers, with the Galaxy S II taking second at AT&T and Sprint, while the Galaxy Nexus took second at Verizon. Apple's $99 iPhone 4 was the third-best selling handset at AT&T, while at Verizon the Motorola Droid Razr took third.
Outside the U.S., Walkley said his industry sources have indicated that Apple's iPhone is also seeing strong market share gains in countries such as Brazil and Russia. He also has high hopes for the forthcoming launch of the iPhone 4S in China.
As for the iPad, Walkley has called for Apple's market share to dip to 52.4 percent in 2012 on sales of 54.6 million. He assumes Apple closed out 2011 with total sales of 38.1 million iPads, with 13 million sold in the last quarter of the calendar year. Those totals for 2011 would represent 63.2 percent of tablets sold in the year.
Projected to see the greatest gain in tablet market share in 2012 is Amazon, growing from an estimated 6.2 percent in calendar 2011 to a projected 10.3 percent in 2012. Samsung is also seen growing its share from 8.3 percent in 2011 to 9.6 percent in 2012, reaching sales of 10 million units over the next year.
Walkley said his industry checks have indicated that the iPad 2 is the top selling global tablet with the newly released Amazon Kindle Fire its closest competitor. He believes the main reason the Kindle Fire found initial success is because of its "materially lower price" of $199.
Canaccord Genuity continues to rank AAPL stock a "top pick" with a "buy" rating, and has maintained its price target of $560.
19 Comments
Nope, they'll sell maybe 100,000 iPads and 400,000 iPhones.
Apple will have only 2% marketshare by the end of 2012. I'd be very surprised if that wasn't the case. There, now slapppy doesn't have to post at all.
Since we're guessing...
I'd say that "if" Apple brings out a redesigned v.6 iPhone in July then you can expect the iPhone numbers to increase in the last two quarters to about 80 million total and possibly 90 million if they can make them fast enough.
Those numbers seems very low.
If Apple sells 35 million iPhones this quarter, historically and with the new markets for 2012 they will continue that average ±7% for the next two quarters. That's over 100 million for the first 3 fiscal quarters of 2012. If they are only counting calendar quarters that's 70 million for only 2 quarters and the final quarter likely being a new iPhone for the holiday quarter that will double the previous year's unit sales, based on history and smartphone adoption rates which means 140 million just from 3 calendar quarters of 2012.
We already know Apple sold 72.3 million units for 2011 fiscal year and a projected 91.06 million for 2011 calendar year so going to 116 million is only 60% or 27%, respectively, which is well below what Apple has been averaging in this growing market. It's also without considering the 3GS being sold free on contract and the iPhone 4 likely taking that position next year.
The iPad is too new to use historical data but their pre-holiday quarter when the device was midcycle sold 11.12 million units. That tells me this is also quite low. Holiday sales and 3rd generation upgrades along with market interest will boost these these numbers. I would expect no less than 70 million for calendar year 2012, and 90 million if they can pull off the HiDPI display without a performance or battery hit while maintaining the same price points.
Yes. That, or they'll invent a new product category that make both obsolete.
Yes. That, or they'll invent a new product category that make both obsolete.
The iPadhone? iPhoneblet? The Lucy?