U.S. carries most of iPhone, iPod touch market, for now - report
Though the U.S. currently has an estimated 54 percent of the iPhone and iPod touch users, the Mobile Metrics Report from AdMob for June 2009 study suggests that international sales are currently growing faster than in the U.S. In January 2009, the U.S. made up 61 percent of global usage.
The iPhone is shown to be twice as popular as the iPod touch in the U.S., with the AT&T handset carrying a two-thirds market share of devices that run the iPhone OS.
While that ratio holds true in Latin America, overseas the iPhone has a significant market share lead over the iPod touch. For example, in Eastern Europe, more than 90 percent of users on the platform have the iPhone over the iPod touch.
Still, in the overall global calculations weighed heavily by U.S. dominance, the iPhone carries a two-to-one margin.
"In other words, iPhones comprised 68% of worldwide iPhone OS devices and the iPod touch made up the other 32%," the report reads. "This ratio has remained constant over the last several months, implying a similar growth rate for both devices worldwide."
During its quarterly earnings conference call Tuesday, Apple revealed that there are 45 million iPhone and iPod touch devices in consumers' hands worldwide. AdMob based its estimates on 16 million iPhone and iPod touch users who accessed their network in June 2009. The company has a network of more than 7,000 publishers and 2,500 applications worldwide.
Other findings from the report:
71 Comments
fail to see the significance of this!
I hope this puts an end to the arguments by some here that the Touch line sells as many, or more devices than the iPhone line.
The significance is that there is HUGE growth potential for Apple in the rest of the world. If you are an investor or a stock holder in Apple stock, this is useful information.
Having said that I would have thought consumption of these Apple products abroad would have been higher.
Looks like Apple has turned 2009 America into the Japan of 1984 when everyone there ran around with Walkmans. Except those products were made in Taiwan not China.
Here in London you can't walk for 5 minutes without seeing an iPhone (not that that's a bad thing )