Safari for Windows market share triples following SW Update push
Net Applications, a firm which tracks browser share and operating system usage, noted in a release Thursday that Safari 3.0 on Windows never gained much traction, with its share peaking at just 0.07 percent. However, Safari 3.1 on Windows has rapidly muscled gains over the past six weeks, already tripling Safari 3.0's peak at 0.21 percent.
The surge follows a move by the Cupertino-based company back on March 18th in which it began pre-selecting Safari 3.1 installs as part of its Software Update service installed on millions of PCs that run the company's iTunes software.
"Normally, Apple's Software Update service is not used for delivery of new products. Clearly, this is a calculated risk by Apple that has annoyed and/or alienated some users," Net Applications said. "However, the question is, did it work? Did Apple gain browser market share on Windows based on this move? The answer is yes."
Indeed, Apple became the subject of much criticism following the move, as industry watchers and rival browser developers charged the company with using its Software Update mechanism as as a trojan horse to gain an unfair advantage in the battle for share of the web browser market.
In response, the company a month later issued a revised version of the Software Update mechanism for Windows separating new software releases from regular updates to applications already installed on users' machines. It also added a toggle to turn off automatic software updates, though the box remained checked "on by default.
55 Comments
Maybe I read the numbers wrong but it looks like it is still under 1%
I found it hard to fault apple for this all along, and after this data it sure looks like they made a smart call.
It will be interesting to see data showing whether people are actually USING safari for windows, once that's available.
Excuse me - but how in the F**K is this different from installing Java (ugh I know, but filemaker server needs it) and being prompted if you'd like to install Open Office as well?
You don't ask, you're not going to get the business...
Oh, come on, upsetting many people for that 0.14% market share?
There are many ways to increase your market market, especially when it is 0.07%. Slipping it in and upsetting customers is not a good way.
Whichever MBA thought of this "brilliant" idea should be fired.