Apple hires former Yahoo executive to join iAd team
Mon, Apr 30, 2012 - Apple has reportedly bolstered its iAd mobile advertising team with the hiring of Jessica Jensen, a former Yahoo executive. ( 0 comments )
Apple wants to make it easy for non-programmers to build iOS apps
Thu, Apr 12, 2012 - A new digital content authoring tool from Apple could make it simple for people without a background in programming to build their own iOS applications for the iPhone and iPad. ( 93 comments )
Apple releases iAd Producer 2.1
Wed, Apr 4, 2012 - Apple on Wednesday rolled version 2.1 of its iAd Producer software, adding Twitter integration along with a host of improvements and fixes for the advertisement building tool. ( 6 comments )
Samsung launching mobile ad platform to challenge Apple's iAd, Google
Wed, Apr 4, 2012 - Samsung revealed on Tuesday plans for the AdHub Market, a new service that will challenge mobile advertising platforms from Apple and Google by allowing advertisers to place ads on its mobile devices. ( 53 comments )
Apple increases developer revenue in iAd to 70%
Sun, Apr 1, 2012 - Apple has announced to developers that it has increased developers' share of revenue in iAd from 60 percent to 70 percent. ( 39 comments )
Apple reportedly revamping iAd to rekindle interest
Tue, Feb 14, 2012 - Faced with diminishing interest in its iAd service, Apple has made substantial changes to the struggling advertising platform, such as reducing the minimum campaign amount, increasing developer revenue share and adjusting its fees, according to a new report. ( 31 comments )
Senior VP Eddy Cue portrayed as Apple's "dealmaker" in new book
Tue, Jan 17, 2012 - A soon-to-be-released book promising an inside look at Apple has characterized Senior Vice President of Internet Software and Services Eddy Cue as a "dealmaker" crucial to the company's negotiations with carriers, record companies and movie studios. ( 9 comments )
Apple reportedly poaches Adobe exec to head iAd division
Wed, Jan 4, 2012 - After an almost five month worldwide search to find a chief for its iAd division, Apple has reportedly poached a high level Adobe executive to take over the position that has been without a permanent replacement since the departure of Andy Miller last year. ( 15 comments )
IDC offers scathing prediction of certain death for Apple's iAd program
Mon, Dec 12, 2011 - Apple is reported to be reaching out to advertisers to improve its iAd program, but its third place share of the market doesn't seem to reflect the bumbling failure it is being portrayed as by IDC's marketing analysts. ( 56 comments )
Reissued patent could give Apple control of location-based services
Thu, Nov 17, 2011 - Apple has been granted a location services patent that is so basic it could possibly cover any existing location-based system, giving the iPhone maker a powerful weapon in its already formidable intellectual property arsenal. ( 60 comments )
Apple releases iAd Producer 2.0, Java updates
Tue, Nov 8, 2011 - Apple on Tuesday released the 2.0 version of its iAd producer software, as well as Java updates for Mac OS X Snow Leopard and Lion users. ( 7 comments )
Head of Apple's iAds to depart for venture capital firm
Wed, Aug 17, 2011 - The head of Apple's iAd interactive advertising business is set to leave the company, and staff was informed of the executive's impending departure on Wednesday. ( 21 comments )
Apple's iAd program facing stiff competition on ad fees
Thu, Jul 7, 2011 - Apple is reportedly being forced to dramatically lower its pricing for iAd campaigns by as much as 70 percent as rival ad networks seek to woo the company's high profile clients. ( 16 comments )
Google confirms FTC conducting review of its business
Sat, Jun 25, 2011 - Google has confirmed that the U.S. Federal Trade Commission is opening an investigation into the company's business practices. ( 122 comments )
FTC reportedly readying subpoenas in antitrust investigation of Google
Fri, Jun 24, 2011 - The U.S. Federal Trade Commission is finalizing approval to issue subpoenas to Google in an imminent antitrust investigation of the company's bread-and-butter search and advertising business, according to a new report. ( 30 comments )
Briefly: iMac graphics update; Apple iAd exec; Lodsys under attack
Wed, Jun 8, 2011 - Apple issued an iMac graphic firmware update on Wednesday to resolve a startup and wake from sleep hanging issue. Also, the company has hired a "rising star" in advertising as the new head of agency relations for iAd. Meanwhile, several companies are seeking to invalidate patents held by Lodsys, the company suing iOS developers over in-app purchasing. ( 6 comments )
Apple pulls iAds from iOS software geared toward children
Wed, May 11, 2011 - Citing a lack of interest from advertisers, Apple has decided it will not display advertisements from its iAd network in applications for the iPhone and iPad that are meant for children, according to one developer. ( 28 comments )
Apple releases free iAd Gallery on App Store to show off interactive ads
Tue, Apr 5, 2011 - Apple on Tuesday released a new iPhone application called iAd Gallery, serving as a showcase for interactive advertisements available through the Apple-owned iAd network. ( 28 comments )
Minimum advertising buy for Apple's iAd halved to $500K
Wed, Feb 23, 2011 - Apple has cut in half the minimum purchase of $1 million for advertisers on its mobile iAd network, in an effort to attract smaller companies that couldn't afford the initial asking price. ( 10 comments )
Apple's iAd business is 'hurting,' fill rates dropping - report
Thu, Feb 10, 2011 - Application developers and advertising industry insiders reportedly claim that after a strong start, Apple's fledgling iAd interactive advertising business for iOS is "hurting" to fill slots and renew contracts. ( 48 comments )
Apple iAds twice as effective as TV ads for Campbell's Soups
Thu, Feb 3, 2011 - A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV. ( 30 comments )
Adobe survey finds readers 'engaged' with ads on Apple's iPad
Mon, Jan 24, 2011 - Adobe on Monday released the results of a new survey which found that advertisements in digital magazines on devices like the iPad can "more effectively engage readers and create stronger purchase intention" than in print. ( 27 comments )
New Android malware could produce Chinese botnet, harvest personal data
Wed, Dec 29, 2010 - Security experts are warning that newly discovered malware targeting Chinese users of Google's Android mobile operating system has "botnet-like capabilities" that could take control of an Android phone by communicating with a central command-and-control server. ( 70 comments )
Apple sued over privacy rights in iPhone ads case
Tue, Dec 28, 2010 - An iPhone user has sued Apple over advertisements appearing in mobile apps, following a report that outlined how mobile ads work. ( 48 comments )
Apple positions iAd Producer as Adobe Flash alternative
Mon, Dec 20, 2010 - Apple has released iAd Producer, a new tool for designing interactive "rich media ads" using web standards for distribution through its iAd network within iOS apps, in a direct blow to Adobe's Flash developer tools, the current standard among many web and mobile ad designers. ( 103 comments )
Android, iOS apps skirt privacy policy to share user data with advertisers [u]
Sat, Dec 18, 2010 - Modern smartphone apps are resurrecting the spyware trend that plagued the web ten years ago, but today's users are often unable to do anything to block their demographic data from being used to enhance the advertisements they see. ( 67 comments )
Apple's iAds debut in Europe next week with Unilever as launch partner
Wed, Dec 15, 2010 - Unilever, an iAd launch partner in the U.S., has been so pleased with Apple's interactive mobile advertisements that it will again be among the first companies when iAd launches in Europe next week, debuting a brand new advertising campaign on iOS devices. ( 5 comments )
Film 'Tron Legacy' will be Apple's only iAd on iPad until 2011
Tue, Dec 14, 2010 - Though iAd support came with the release of iOS 4.2 for iPad in November, the first interactive advertisement for iPad arrives today for the Disney film "Tron Legacy." ( 18 comments )
Softbank to offer fully subsidized iPad in Japan with 25-month contract
Tue, Nov 30, 2010 - Japanese carrier Softbank will begin offering the 16GB iPad 3G for free when customers sign up for a 25 month, $56 a month contract, a new report claims. ( 27 comments )
Apple to launch iAd network in Europe in December
Thu, Nov 18, 2010 - Apple on Thursday announced that it will formally launch its iAd mobile advertising network in the United Kingdom and France this December, with Germany to follow in January. ( 6 comments )
Report: Apple iAd to launch in Europe this week
Sun, Nov 14, 2010 - Apple will reportedly expand its iAd advertising platform to Europe in partnership with a variety of strong brands to be announced later this week, a new report states. ( 11 comments )
Advertiser interest in Apple's iAds also boosting rivals
Fri, Nov 12, 2010 - Interest in mobile advertising generated by Apple's iAd service appears to be aiding rival mobile advertising companies rather than taking business away, according to a new report. ( 8 comments )
Apple, Dentsu partner to expand iAds to Japan in early 2011
Wed, Nov 10, 2010 - Apple announced on Wednesday that it has partnered with The Dentsu Group to expand the iAd mobile advertising network to Japan starting in early 2011. ( 3 comments )
Apple's iAd service to go global
Thu, Nov 4, 2010 - Apple's iAd network is being deployed worldwide, expanding beyond North America and the UK, with developers reporting ad impressions coming from around the world, according to a new report. ( 13 comments )
Dropping Adobe Flash boosts Apple's MacBook Air battery life by 2 hours
Thu, Nov 4, 2010 - Apple has stopped bundling Adobe Flash on new Macs, ostensibly so users could obtain the latest, secure version themselves, but vastly increased battery life seems to be another leading reason. ( 95 comments )
New Manhattan office to house Apple's expanding iAd team - report
Thu, Nov 4, 2010 - Apple reportedly plans to set up a new office near Union Square in New York City, from which its growing iAd team will run the company's new mobile advertising network. ( 17 comments )
Apple may have paid over $1M in iAd trademark settlement
Mon, Nov 1, 2010 - A quickly retracted document suggests Apple paid a "7-figure settlement" in the iAd trademark lawsuit filed by Innovate Media, according to a new report. ( 9 comments )
Apple's 2010 ad budget increases by $190 million, but still outpaced by new sales growth
Wed, Oct 27, 2010 - In fiscal 2010, Apple ramped up its ad spending growth ten times higher than in previous years, but the company's revenues growth still dropped the overall ratio of its earnings that it spends on advertising. ( 4 comments )
Apple to target Flash with video iAds
Fri, Oct 15, 2010 - Apple is reportedly expanding its iAd program to target integrated advertising within video clips in an effort to address the market for ad-supported multimedia now dominated by Adobe Flash. ( 35 comments )
Google announces $1 billion in mobile revenue
Thu, Oct 14, 2010 - Google revealed in its third-quarter earnings call that the search giant is on track to bring in $1 billion this year in mobile revenue and expects continued strong growth in the mobile market. ( 67 comments )
Adidas cancels $10M iAd contract due to Apple's control - rumor
Sun, Oct 3, 2010 - Shoemaker Adidas has reportedly canceled a $10 million deal for mobile advertisements on Apple's iAd service, because the iPhone maker has allegedly exerted too much control over the process. ( 61 comments )
iAd poised to take 21% of market as Google loses share to Apple
Mon, Sep 27, 2010 - Apple's new iAd mobile advertising service is poised to take 21 percent of the U.S. mobile advertising market by the end of 2010, giving the company a market share tied with Google and three times larger than Microsoft. ( 34 comments )
Yahoo CEO predicts demise of Apple's iAd mobile ad network
Thu, Sep 16, 2010 - Yahoo Chief Executve Carol Bartz said she thinks Apple's control over iAd will drive advertisers away, causing the mobile advertising network to "fall apart." ( 101 comments )
Owner of location-based advertising patent targets Apple's iAds
Mon, Aug 30, 2010 - Apple and its fledgling iAds mobile advertising service are the target of a new lawsuit from a company that owns a patent related to location-based ads. ( 38 comments )
Apple expanding iAd creative agency staff
Fri, Aug 27, 2010 - After acquiring Quattro Wireless and converting its conventional mobile ad banner network into the immersive, app-embedded iAd experience, Apple appears set to expand its creative staff in new job postings. ( 18 comments )
Millennial: Apple's iPhone displays 55% of smartphone ads
Sat, Aug 21, 2010 - Millennial Media, the largest independent mobile adverting network, has released figures for July showing Apple leads mobile devices in general with its iOS platform and smartphones in particular with iPhone. ( 43 comments )
Apple shutting down Quattro banner ads to focus on iAd
Thu, Aug 19, 2010 - Apple has announced that its Quattro Wireless subsidiary will no longer accept new campaigns for conventional mobile banner ads and that all resources will be devoted to interactive iAds instead. ( 19 comments )
RIM shopping for ad network to take on Google AdMob, Apple iAd
Wed, Aug 18, 2010 - BlackBerry maker Research In Motion is seeking to buy a mobile advertising network to better position itself against Google's AdMob and Apple's iAd programs. ( 17 comments )
WSJ: Apple's tight control of iAds frustrates advertisers
Sun, Aug 15, 2010 - A new report alleges that Apple's fledgling mobile advertising service, iAd, is off to a "bumpy start," as advertisers experience delays due to Apple's creative involvement. ( 33 comments )
Advertisers, developers say Apple's iAd blows away competing ads
Thu, Aug 12, 2010 - Users who viewed Nissan's Leaf electric car Apple iAd spent 90 seconds with the interactive advertisement -- ten times longer than customers will spend with a traditional ad. ( 41 comments )
Apple leverages iTunes account data to create targeted iAds
Tue, Jul 6, 2010 - Apple's iAds for its iOS mobile operating system could have an advantage over competing advertising networks in creating targeted ads, due to extensive data found in users' iTunes, App Store and iBooks purchases. ( 22 comments )
Apple still allows Google's targeted ads within iPhone, iPad apps
Fri, Jul 2, 2010 - Apple instituted new rules in its iPhone 4 SDK designed to protect user privacy, but the company may not yet be enforcing those rules as they appear to apply against competing ad networks such as Google's AdMob. ( 11 comments )
Apple's interactive iAds begin to appear in iPhone apps
Thu, Jul 1, 2010 - Apple's iAds began to appear in some App Store software on Thursday, bringing the dynamic, interactive in-app experiences to users on the scheduled July 1 launch date. ( 21 comments )
AT&T ships iPhone 4 preorders, first apps with Apple's iAd arrive
Mon, Jun 21, 2010 - AT&T has begun shipping iPhone 4 preorders to customers who ordered through the wireless carrier, while the first applications supporting Apple's iAd mobile advertising network are now available with placeholders where the ads will appear when the service launches. ( 40 comments )
Apple faces new antitrust investigation over iOS advertising restrictions
Thu, Jun 10, 2010 - Apple is again said to be at the heart of a new investigation by U.S. regulators, this time over concerns that the electronics maker may be unfairly restricting competitors from serving ads on the iPhone, iPad and iPod touch. ( 315 comments )
Apple's modified iOS terms allow outside advertisers, limit AdMob
Tue, Jun 8, 2010 - Apple on Monday changed the terms of its iOS developer agreement to allow outside, independent advertising agencies to collect data with user consent, but the change also has a provision that appears to exclude Google's AdMob. ( 42 comments )
Apple iAd plans to eat up half the mobile ad market
Tue, Jun 8, 2010 - Apple will launch its iAd mobile advertising program July 1 on iPhone and iPod touch devices running the new iOS 4. Based on the estimated size of the market, the company says it will take nearly a 50% share of mobile ads in the second half of 2010. ( 29 comments )
iPad news advertisements command 5 times more than Web ads
Fri, Jun 4, 2010 - Advertising on print publications repurposed for Apple's iPad draws a fee up to five times more than buying placement on the same content provider's website. ( 37 comments )
Apple accused of trademark infringement over use of iAd name
Thu, May 27, 2010 - A new lawsuit filed in California takes aim at Apple's forthcoming iAd mobile ad network, alleging that the name is in violation of a registered trademark and will deceive consumers. ( 38 comments )
FTC approves Google-AdMob deal, cites competition from Apple's iAd
Fri, May 21, 2010 - The U.S. Federal Trade Commission voted 5-0 on Friday to approve Google's $750 million acquisition of mobile advertising firm AdMob, citing Apple's iAd as increasing competition in the marketplace. ( 58 comments )
Apple investigating contextual advertisements, coupons on iPhone
Thu, May 20, 2010 - Future iPhones could present advertisements or discount coupons to users based on their current location or activity, through a variety of methods including RFID, in order to increase the effectiveness of the promotion. ( 13 comments )
Google will fight to keep AdMob, calls Apple's iAd discriminatory
Tue, May 18, 2010 - If the Federal Trade Commission steps in to block its purchase of AdMob, Google's chief executive Eric Schmidt said in an interview, "we're likely to fight very hard. It's a very strategic acquisition for Google." ( 66 comments )
Apple's iAd leads government to extend Google-AdMob review
Wed, May 12, 2010 - The U.S. Federal Trade Commission has extended its review of Google's proposed purchase of AdMob by two weeks, as the federal agency will use the time to gauge the impact of Apple's iAd mobile advertising platform. ( 10 comments )
Apple ViP program to tie Quattro ads to iTunes app downloads
Wed, May 5, 2010 - Apple subsidiary Quattro Wireless is promoting a new "Verification of iTunes Purchase" feature as a competitive advantage enabling iPhone app developers to link to iTunes to obtain data on download conversion rates. ( 22 comments )
WSJ: Federal antitrust probe about Apple's iAd service, too
Tue, May 4, 2010 - In addition to changes to the iPhone developer agreement banning the use of third-party development tools, a potential inquiry from federal regulators into Apple has been prompted by iAd mobile advertising network, according to The Wall Street Journal. ( 87 comments )
Placement in Apple's iAd program could cost $10 million at launch
Thu, Apr 29, 2010 - Apple's debut in the advertising business could come at a premium price for those who wish to participate, with an initial fee potentially as high as $10 million to advertise with iAd, according to The Wall Street Journal. ( 49 comments )
App Store, iAds projected to become 8% of Apple stock value
Tue, Apr 20, 2010 - Gross profit margin from applications for the iPhone, iPad and iPod touch is projected to jump nearly 38 percent in 2010 with the introduction of Apple's iAd mobile advertising platform, making it a major factor in the company's stock price. ( 8 comments )
Apple's iAd platform called a 'billion dollar opportunity'
Fri, Apr 9, 2010 - When Apple's just-announced iAd mobile advertising platform matures and sees wide support from the App Store developer community, it could generate as much as $4.7 billion in revenue per year for the company, one analyst believes. ( 30 comments )
