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Apple's Safari gets prime placement in Windows browser ballot

Fri, Oct 16, 2009 - Microsoft's Windows browser ballot in Europe presents its options in alphabetical order, putting Apple's Safari as the first choice for users to install. ( 75 comments )

Apple plans Mac marketing blitz around Windows 7 launch

Thu, Oct 15, 2009 - Apple plans to counter the upcoming release of Windows 7 with advertisements that will lambaste the upgrade process from Windows XP, and portray Macs as more secure. ( 169 comments )

History suggests Windows 7 launch could boost Mac sales

Tue, Oct 13, 2009 - Rather than negatively impacting Mac sales, a new report provides evidence that the impending launch of Windows 7 could actually be a boon for Apple. ( 231 comments )

Apple takes double-digit home PC market share - study

Mon, Oct 5, 2009 - An estimated 12 percent of all U.S. homes have an Apple computer, though nearly all Mac owners also have a Windows PC in their home, a new study shows. ( 74 comments )

Microsoft's fight against Apple ads seen as waste of money

Wed, Sep 2, 2009 - With Apple's Mac home market share tripling in the past five years, Microsoft has fought back with its own advertising campaigns attacking Apple for the first time, a move one analyst sees as a mistake. ( 124 comments )

Microsoft plans to use Windows 7 to raise netbook prices

Fri, Jul 31, 2009 - The prospects of a premium priced Apple tablet computer may brighten at the hands of an unlikely ally, if Microsoft can carry out its stated goal of raising netbook prices using Windows 7. ( 128 comments )

Steve Ballmer calls Apple's Mac growth a "rounding error"

Fri, Jul 31, 2009 - Speaking to a group of market analysts this week, Microsoft Chief Executive Steve Ballmer repeatedly mentioned Apple, including a suggestion that a growing rate of Mac adoption is statistically insignificant. ( 265 comments )

AVG antivirus update attacks Apple's iTunes

Mon, Jul 27, 2009 - A database update from AVG over the weekend made the Windows antivirus software attack users' iTunes installations, mistakenly viewing the application's library files as a Trojan virus and placing them in quarantine. ( 65 comments )

Microsoft's latest ad attacks Mac aesthetics, computing power

Sat, Apr 4, 2009 - Continuing its advertising campaign which seeks to promote generic PCs running Windows as more attractive than Macs, Microsoft's latest spot plays up specifications over aesthetics as opposed to just suggesting that PCs are simply cheaper as the previous spot did. However, it ends up making the opposite point instead. ( 521 comments )

Mac web share hits record 9.9 percent in January

Sun, Feb 1, 2009 - Even as the economy has continued to falter, Apple's share of web users has climbed up to a landmark 9.93 percent in the first month of 2009 while Windows' own share continues to slide downwards. ( 52 comments )

Microsoft intros Windows 7 beta, Songsmith app at CES

Thu, Jan 8, 2009 - In Las Vegas to lead his first CES keynote yesterday, Microsoft chief executive Steve Ballmer announced a free Windows 7 public beta, available for download tomorrow, and a new piece of song composition software akin to Apple's GarageBand. ( 157 comments )

Microsoft's Windows 7 to bring Apple-tinged design changes

Tue, Oct 28, 2008 - At its Professional Developers Conference, Microsoft has shown Windows 7 to the public for the first time and has revealed a user interface with some of the largest changes to the operating system's interface since Windows XP -- if not earlier -- and which bear slight resemblances to Apple software. ( 123 comments )

iPhone, iPod updates pad Apple margins; Belgian iPhone; more

Tue, Feb 5, 2008 - Apple's new 16GB iPhone is as much a move to restore comfortably high profit margins as to spark sales, according to one report. Also, Belgium's main carrier may support the iPhone this year, and the chief creator of Linux has chastised Apple's approach to Mac OS X. ( 52 comments )

Mac web share at 7.6 percent for January; iPhone in "almost every country"

Fri, Feb 1, 2008 - Apple's presence on the Internet continues to grow as use of Mac OS X climbed to a record 7.6 percent for January, say reports from Net Applications -- studies which also confirm that the iPhone is already in use around most of the world. ( 30 comments )



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