FTC reportedly readying subpoenas in antitrust investigation of Google
Fri, Jun 24, 2011 - The U.S. Federal Trade Commission is finalizing approval to issue subpoenas to Google in an imminent antitrust investigation of the company's bread-and-butter search and advertising business, according to a new report. ( 30 comments )
Report: Apple iAd to launch in Europe this week
Sun, Nov 14, 2010 - Apple will reportedly expand its iAd advertising platform to Europe in partnership with a variety of strong brands to be announced later this week, a new report states. ( 11 comments )
Apple's iAd service to go global
Thu, Nov 4, 2010 - Apple's iAd network is being deployed worldwide, expanding beyond North America and the UK, with developers reporting ad impressions coming from around the world, according to a new report. ( 13 comments )
Apple expanding iAd creative agency staff
Fri, Aug 27, 2010 - After acquiring Quattro Wireless and converting its conventional mobile ad banner network into the immersive, app-embedded iAd experience, Apple appears set to expand its creative staff in new job postings. ( 18 comments )
Millennial: Apple's iPhone displays 55% of smartphone ads
Sat, Aug 21, 2010 - Millennial Media, the largest independent mobile adverting network, has released figures for July showing Apple leads mobile devices in general with its iOS platform and smartphones in particular with iPhone. ( 43 comments )
Apple shutting down Quattro banner ads to focus on iAd
Thu, Aug 19, 2010 - Apple has announced that its Quattro Wireless subsidiary will no longer accept new campaigns for conventional mobile banner ads and that all resources will be devoted to interactive iAds instead. ( 19 comments )
RIM shopping for ad network to take on Google AdMob, Apple iAd
Wed, Aug 18, 2010 - BlackBerry maker Research In Motion is seeking to buy a mobile advertising network to better position itself against Google's AdMob and Apple's iAd programs. ( 17 comments )
Apple ViP program to tie Quattro ads to iTunes app downloads
Wed, May 5, 2010 - Apple subsidiary Quattro Wireless is promoting a new "Verification of iTunes Purchase" feature as a competitive advantage enabling iPhone app developers to link to iTunes to obtain data on download conversion rates. ( 22 comments )
