http://www.appleinsider.com/ AppleInsider has been the leading source of insider news and rumors on Apple Computer since 1997. en-us Tue, 01 Dec 2009 19:20:01 -0500 http://images.appleinsider.com/images/toolbar_logo_textAI.gif http://www.appleinsider.com/ http://www.appleinsider.com/articles/09/06/25/windows_7_priced_below_vista_to_allow_upgrades_from_xp/ Microsoft tried to appease disgruntled customers on Thursday with news lower Windows 7 upgrade prices as well as a concession that lets owners of the now 8-year-old Windows XP move up to the new opera... http://www.appleinsider.com/articles/09/06/25/windows_7_priced_below_vista_to_allow_upgrades_from_xp/ Thu, 25 Jun 2009 23:10:00 GMT http://www.appleinsider.com/articles/09/04/30/microsoft_issues_windows_7_rc_on_road_to_october_launch/ The last test version of Windows 7 has reached a wide audience and is now believed on track for a late October release, putting Microsoft's last cards on the table as it prepares to square off against... http://www.appleinsider.com/articles/09/04/30/microsoft_issues_windows_7_rc_on_road_to_october_launch/ Thu, 30 Apr 2009 22:45:00 GMT http://www.appleinsider.com/articles/09/01/23/windows_7_vs_mac_os_x_snow_leopard_apple_ups_the_ante/ While Microsoft is working to refine its flagship operating system to be more palatable to a wide audience of PC users, Apple is working to keep Mac OS X a key attraction to Mac hardware to woo potent... http://www.appleinsider.com/articles/09/01/23/windows_7_vs_mac_os_x_snow_leopard_apple_ups_the_ante/ Fri, 23 Jan 2009 15:00:00 GMT http://www.appleinsider.com/articles/09/01/22/windows_7_vs_snow_leopard_microsofts_comeback_plan/ As the previous segment detailed, Windows 7 and Mac OS X 10.6 Snow Leopard aren't competing directly; instead, each is part of competitive strategy to either grow the Mac user base at Microsoft's expe... http://www.appleinsider.com/articles/09/01/22/windows_7_vs_snow_leopard_microsofts_comeback_plan/ Thu, 22 Jan 2009 16:05:00 GMT http://www.appleinsider.com/articles/09/01/20/windows_7_vs_mac_os_x_snow_leopard_competitive_origins/ The tech media is working to pit Microsoft's upcoming Windows 7 release against Apple's new Mac OS X 10.6 Snow Leopard, but the two products aren't really direct competitors. The operating system ... http://www.appleinsider.com/articles/09/01/20/windows_7_vs_mac_os_x_snow_leopard_competitive_origins/ Tue, 20 Jan 2009 16:00:00 GMT http://www.appleinsider.com/articles/08/11/19/microsoft_saw_apples_anti_vista_campaign_coming/ Microsoft officials were concerned about the performance of Windows Vista and the way it would be compared to Mac OS X long before Apple zeroed in on the problematic software with its humorous "I'm a ... http://www.appleinsider.com/articles/08/11/19/microsoft_saw_apples_anti_vista_campaign_coming/ Wed, 19 Nov 2008 18:55:00 GMT http://www.appleinsider.com/articles/08/10/31/microsoft_parks_im_a_pc_recording_booth_outside_apple_store/ Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter comical ads from rival Apple, Inc., is now using a portion of its budget to fuel guerilla retail tactics near the Mac make... http://www.appleinsider.com/articles/08/10/31/microsoft_parks_im_a_pc_recording_booth_outside_apple_store/ Fri, 31 Oct 2008 16:00:00 GMT http://www.appleinsider.com/articles/08/10/29/microsofts_im_a_pc_spot_having_little_web_impact_vs_apple_ads/ In spite of Microsoft spending $300 million on a concerted effort to get itself back into a positive public mindset, ads most directly targeting Apple are failing to resonate with web viewers and may ... http://www.appleinsider.com/articles/08/10/29/microsofts_im_a_pc_spot_having_little_web_impact_vs_apple_ads/ Wed, 29 Oct 2008 23:00:00 GMT http://www.appleinsider.com/articles/08/10/28/microsofts_windows_7_to_bring_apple_tinged_design_changes/ At its Professional Developers Conference, Microsoft has shown Windows 7 to the public for the first time and has revealed a user interface with some of the largest changes to the operating system's i... http://www.appleinsider.com/articles/08/10/28/microsofts_windows_7_to_bring_apple_tinged_design_changes/ Tue, 28 Oct 2008 22:40:00 GMT http://www.appleinsider.com/articles/08/10/20/new_apple_ads_savage_microsofts_300m_windows_campaign/ Not content with just criticizing Windows Vista itself, Apple has launched a pair of new TV spots that accuse Microsoft of launching its ad blitz to distract the public from the problems with its soft... http://www.appleinsider.com/articles/08/10/20/new_apple_ads_savage_microsofts_300m_windows_campaign/ Mon, 20 Oct 2008 22:15:00 GMT http://www.appleinsider.com/articles/08/10/14/microsoft_already_on_defense_cites_apple_tax_in_new_emails/ There's still a few hours to go before Apple takes the wraps off its new notebook line, but that hasn't stopped its rival to the north from scrambling into a defensive stance, firing off emails to its... http://www.appleinsider.com/articles/08/10/14/microsoft_already_on_defense_cites_apple_tax_in_new_emails/ Tue, 14 Oct 2008 15:20:00 GMT http://www.appleinsider.com/articles/08/09/19/microsofts_im_a_pc_campaign_created_with_macs/ Metadata found on Microsoft's creative copy used in its 'I'm a PC' ad reveals that the graphics were actually produced using Macs running Adobe Creative Suite 3. After the details were published on th... http://www.appleinsider.com/articles/08/09/19/microsofts_im_a_pc_campaign_created_with_macs/ Fri, 19 Sep 2008 21:00:00 GMT http://www.appleinsider.com/articles/08/09/05/microsoft_calling_up_gurus_to_take_on_apples_geniuses/ As part of its efforts to shore up Windows Vista's battered reputation, Microsoft has revealed plans for retail helpers that bear a strong resemblance to Apple's Genius Bar staff. Although they won... http://www.appleinsider.com/articles/08/09/05/microsoft_calling_up_gurus_to_take_on_apples_geniuses/ Fri, 05 Sep 2008 22:25:00 GMT http://www.appleinsider.com/articles/08/08/28/developers_question_why_apple_keeps_its_iphone_2_0_sdk_under_nda/ Apple's insistence on keeping iPhone 2.0 development under strict non disclosure agreements is frustrating efforts in the development community to share ideas, teach classes on iPhone development, and... http://www.appleinsider.com/articles/08/08/28/developers_question_why_apple_keeps_its_iphone_2_0_sdk_under_nda/ Thu, 28 Aug 2008 07:00:00 GMT http://www.appleinsider.com/articles/08/08/21/microsoft_taps_seinfeld_to_help_battle_apple_in_new_ad_campaign/ Battered and bruised by a long-running advertising campaign on the part of rival Apple, Inc., Microsoft Corp. is turning to sitcom star and world renowned comedian Jerry Seinfeld to help clean up the ... http://www.appleinsider.com/articles/08/08/21/microsoft_taps_seinfeld_to_help_battle_apple_in_new_ad_campaign/ Thu, 21 Aug 2008 14:00:00 GMT http://www.appleinsider.com/articles/08/08/19/apples_secret_back_to_my_mac_push_behind_ipv6/ The Internet is running out of addresses. To get around this problem and a host of others not addressed in the existing Internet Protocol (IPv4), a new revision has been in development for years, call... http://www.appleinsider.com/articles/08/08/19/apples_secret_back_to_my_mac_push_behind_ipv6/ Tue, 19 Aug 2008 14:00:00 GMT http://www.appleinsider.com/articles/08/07/29/new_ipod_touch_hidden_in_firmware_microsofts_pro_vista_videos/ A simple reference in the beta of Apple's latest firmware could hint at a significant remake of the iPod touch. Also, Microsoft has posted the controversial "blind taste test" videos that promote an ... http://www.appleinsider.com/articles/08/07/29/new_ipod_touch_hidden_in_firmware_microsofts_pro_vista_videos/ Tue, 29 Jul 2008 22:30:00 GMT http://www.appleinsider.com/articles/08/07/24/microsoft_sets_sights_on_providing_an_apple_like_experience/ Microsoft chief executive Steve Ballmer on Wednesday issued a company-wide memo outlining his battle plan for the new fiscal year in which he singled out the Apple experience as a benchmark for future... http://www.appleinsider.com/articles/08/07/24/microsoft_sets_sights_on_providing_an_apple_like_experience/ Thu, 24 Jul 2008 17:00:00 GMT http://www.appleinsider.com/articles/08/07/08/microsoft_plans_anti_apple_marketing_blitz_for_vista/ Having lost its patience with Apple's "Get a Mac" advertising campaign attacking Windows Vista's public perception, Microsoft will spend hundreds of millions of dollars trying to prop up the standing ... http://www.appleinsider.com/articles/08/07/08/microsoft_plans_anti_apple_marketing_blitz_for_vista/ Tue, 08 Jul 2008 21:50:00 GMT http://www.appleinsider.com/articles/08/06/04/ballmer_you_can_buy_vista_and_downgrade_to_xp_for_free/ While Apple is encouraging its install base to upgrade to the latest version of the Mac OS X operating system, a new sales pitch by its Redmond-based rival to the north recommends that customers unhap... http://www.appleinsider.com/articles/08/06/04/ballmer_you_can_buy_vista_and_downgrade_to_xp_for_free/ Thu, 05 Jun 2008 00:00:00 GMT http://www.appleinsider.com/articles/08/06/04/apples_mac_os_x_10_6_code_named_snow_leopard_report/ Apple is indeed well into the development of Mac OS X 10.6, which the company has internally code-named "Snow Leopard," according to ArsTechnica. Citing a person familiar with the situation, the te... http://www.appleinsider.com/articles/08/06/04/apples_mac_os_x_10_6_code_named_snow_leopard_report/ Wed, 04 Jun 2008 18:40:00 GMT http://www.appleinsider.com/articles/08/05/08/briefly_mac_os_x_10_5_3_att_iphone_hotspot_access_vista_sales/ Apple on Wednesday broadened the testing focus for developers evaluating the next update to Leopard. Meanwhile, AT&T has officially announced free WiFi Hotspot access for iPhone plan holders; iPhone S... http://www.appleinsider.com/articles/08/05/08/briefly_mac_os_x_10_5_3_att_iphone_hotspot_access_vista_sales/ Thu, 08 May 2008 16:00:00 GMT http://www.appleinsider.com/articles/08/01/28/microsoft_vista_successor_may_not_arrive_until_2011/ However well customers are taking to Windows Vista, its replacement is only in the earliest stages of development, according to a statement from Microsoft. The Redmond, Washington-based software gi... http://www.appleinsider.com/articles/08/01/28/microsoft_vista_successor_may_not_arrive_until_2011/ Tue, 29 Jan 2008 01:00:00 GMT http://www.appleinsider.com/articles/08/01/08/vistas_100m_sales_mark_said_to_hide_disappointing_results/ Although Microsoft's opening keynote at the Consumer Electronics Show outed record-setting Windows Vista sales figures, supplemental information suggests the software's debut may have been underwhelmi... http://www.appleinsider.com/articles/08/01/08/vistas_100m_sales_mark_said_to_hide_disappointing_results/ Wed, 09 Jan 2008 00:20:00 GMT http://www.appleinsider.com/articles/07/02/15/briefly_apple_games_ballmer_on_vista_sales_and_apple_patents/ Apple has taken its search for gaming-related talent a step further by seeking interns to fill programming roles. Meanwhile, everyone's favorite Microsoft CEO was caught yapping about Apple and the Ma... http://www.appleinsider.com/articles/07/02/15/briefly_apple_games_ballmer_on_vista_sales_and_apple_patents/ Fri, 16 Feb 2007 01:05:00 GMT