Steve Jobs appears at EU online store meeting, minus suit

In a relatively rare appearance outside of company events, Apple chief Steve Jobs has attended a European Union roundtable discussing the legal hurdles to pan-European online retailing.

The continent-wide governmental body didn't outline Jobs' particular reason for being at the event, though the question of online music stores is known to be one of the key issues; the European Commission has criticized both Apple and major labels such as EMI, which also attended the event, for unfair iTunes pricing that charges residents of some countries more for the same content.

All of the involved parties were asked to submit comments on an EU paper discussing the issues before October 15th, 2009.

Besides EU Commissioner Neelie Kroes, those at the roundtable included Rolling Stones lead singer Sir Mick Jagger and the heads of other major technology firms, including Alcatel-Lucent and eBay. However, it wasn't difficult to determine which one was Jobs -- he was the only one wearing a black mock turtleneck instead of a suit.