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Monday, August 1, 2011 |
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Strong sales of Apple's new Thunderbolt MacBook Airs result in stock-outs
By Sam Oliver
Published: 03:40 PM EST (12:40 PM PST)
Some locations have reportedly been sold out of Apple's newly updated Thunderbolt MacBook Air models, as consumers have been quick to embrace the refreshed thin-and-light notebook.
Checks conducted by analyst Brian White with Ticonderoga Securities have indicated that the new MacBook Air has seen "very strong" demand thus far in the U.S. He said there have been instances of temporary stock-outs of certain models at some locations.
"Overall, we sense a bit more of a preference for the higher-end 11-inch models but the 13-inch also seems to be popular," he wrote in a note to investors on Monday. "Netting this out, the MacBook Air has truly redefined the laptop computing market, in our view, and we expect this momentum to continue."
Further evidence of constraints with the MacBook Air can be found with Apple's own resellers, many of which do not have hardware in stock. Some resellers found in the AppleInsider Mac Pricing Guide (included below) do have some custom configurations currently in-stock, such as the 13.3-inch model with a 1.8GHz processor and 256GB of flash storage, available for $1,614.08 from MacMall.
The new MacBook Air models, with Intel's latest-generation Sandy Bridge processors and the new high-speed Thunderbolt port, were released last month. Like the previous-generation models, the MacBook Air starts at $999, but the discontinuation of the white MacBook makes the 11.6-inch MacBook Air Apple's only sub-$1,000 notebook.
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MacConnection is offering $50 rebates on MacBook Airs, MacBook Pros, iMacs and Mac minis for a limited time. |
 MacBook Air |
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Discount |
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| 1.60GHz 11" MacBook Air 64GB |
$999.00 |
$939.99 |
$910.77* |
$949.99 |
$938.95 |
$939.99 |
$969.88 |
$949.00 |
$88.23 |
| 1.60GHz 11" MacBook Air 128GB |
$1,199.00 |
$1,119.99 |
$1,105.78* |
$1,129.99 |
$1,119.95 |
$1,139.99 |
$1,159.88 |
$1,149.00 |
$94.01 |
| 1.70GHz 13" MacBook Air 128GB |
$1,299.00 |
$1,248.99 |
$1,211.51* |
$1,219.99 |
$1,209.00 |
$1,209.99 |
$1,249.88 |
$1,249.00 |
$89.01 |
| 1.70GHz 13" MacBook Air 256GB |
$1,599.00 |
$1,749.00 |
$1,454.98* |
$1,498.99 |
$1,498.00 |
$1,499.99 |
$1,529.88 |
$1,549.00 |
$144.02 |
 MacBook Air (Custom Configurations) |
| 1.60GHz 11" Air 4GB/64GB |
$1,099.00 |
n/a |
$1,042.74* |
$1,049.99 |
n/a |
n/a |
n/a |
$1,039.00 |
$56.26 |
| 1.80GHz 11" Air 4GB/128GB |
$1,349.00 |
n/a |
$1,284.28* |
$1,349.00 |
$1,348.95 |
n/a |
n/a |
$1,284.00 |
$64.72 |
| 1.60GHz 11" Air 4GB/256GB |
$1,499.00 |
n/a |
$1,424.93* |
$1,499.00 |
n/a |
n/a |
n/a |
$1,414.00 |
$74.07 |
| 1.80GHz 11" Air 4GB/256GB |
$1,649.00 |
n/a |
$1,570.43* |
$1,649.00 |
$1,619.00 |
n/a |
$1,659.00 |
$1,549.00 |
$78.57 |
| 1.80GHz 13" Air 4GB/256GB |
$1,699.00 |
n/a |
$1,600.49* |
$1,649.99 |
$1,649.95 |
n/a |
$1,699.00 |
$1,639.00 |
$98.51 |
* + or • : Net prices after rebates and AppleInsider's exclsuive 3% discount. The 3% discount coupon is automatically embedded in the links above. It will show up as "Instant Discount(s)" during checkout, only affter you've added the Mac to your shopping cart. Full details via AppleInsider's complete Mac Price Guide.
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White said the timing of the release of the new MacBook Air models is key for Apple because it will keep the company in the minds of consumers even without a new iPhone available for sale. He believes that Apple has the hottest lineup of products for the back-to-school season and holidays.
"In our view, successful Apple launches are key in driving the halo effect that drives incremental demand for other Apple products," he wrote.
Apple does not break out the MacBook Air as a percentage of total Mac sales, but White would not be surprised if the MacBook Air is the best-selling Mac product at many Apple stores. With the latest IDC and Gartner estimates pegging Apple's total share of worldwide PC sales at less than 5.1 percent, Apple has plenty of room for growth in Mac shipments.
While the new MacBook Air has found immediate success, White expects adoption of the new Thunderbolt connector to take more time. The $49 Thunderbolt cable and lack of available accessories are seen as barriers to adoption at the moment, though he expects that to change over time.
White also sees Apple releasing a new iPhone in the September timeframe, and expects a so-called "iPad 3" to arrive "ahead of the holidays" this year. He has a buy rating for AAPL stock, and has maintained a 12-month price target of $666.
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