WWDC rumor roundup: Retina display Macs, iCloud photo sharing, new iOS Maps

  • Apple designer Jonathan Ive says current projects are his 'most important' work

  • Apple said to be ordering 4" screens for next iPhone

  • Apple's iPad plays crucial role in Greece's debt restructuring

  • Free Overnight Shipping on all Macs. Save up to $612 on MacBook Pros: Mac Price Guide updated May 24th. (Find the best prices on Macs)
    Saturday, April 9, 2011

    Gartner's iPhone, Android predictions radically revised in a year and a half

    By Daniel Eran Dilger

    Published: 03:00 PM EST (12:00 PM PST)


    Gartner recently issued a new prediction of the direction of the smartphone industry, but its last one from 2009 doesn't suggest the company has very accurate foresight.

    This week, Gartner said it believes that Google's Android platform would be used by 49 percent of all smartphones by 2012 and that by 2015, Microsoft's Windows Phone would leap to second place among smartphone platforms (not counting tablets or media players), overtaking Apple's iOS iPhone. The firm supplied very precise numbers for its claims, down to the thousands of units.

    Last prediction wasn't very accurate

    Just a year and a half ago, the same firm made similar bold predictions about the smartphone industry that suggested the same dramatic turn around for Microsoft. In fact, the only real similarity between the company's 2009 predictions and its 2011 predictions is the idea that Microsoft would be selling about 68 million phones by 2012, and taking around 12 percent of the smartphone industry.

    Every other predicted element in Garner's outlook has changed significantly in the last year and a half. Nokia's Symbian, once seen as holding on to the lion's share of smartphones in 2012 (with more market share than it managed to retain last year) is now expected to dry up and blow away, given Nokia's plans to drop support for it and focus on WP7 later this year.

    Android, originally expected to reach essentially a dead heat with Apple, Microsoft and RIM (all reaching within one percentage point of having 13 percent shares of the market), is now seen as taking half of the market, while Apple's share is now expected to grow much faster than Gartner originally predicted just 18 months ago (grabbing 19 percent as opposed to just 13 by 2012).

    Gartner also revised its outlook for RIM, suggesting less of a loss in market share than originally anticipated back in 2009. The firm also slashed its collective outlook for Palm's WebOS and other smartphone operating systems (such as non-Android Linux) in half.

    It foresees so little growth among WebOS, other (non-Android) Linux, and other mobile operating systems that it now dumps them all into one category. Note that prior to Android's release, many of Google's licensees (including Motorola) were already broadly using Linux, which Android incorporates.

    Gartner smartphone predictions


    Gartner's vision in 2009: open wins, but mostly Microsoft does

    Gartner's most recent prediction is an acknowledgment that it had no real notion of what was going to happen just 18 months ago. Gartner's original prediction in late 2009 essentially just plotted continued, conservative growth paths out for Apple, RIM and Palm, the three major vendors who own their own operating system. It drew tremendous growth in sales for Nokia's platform, likely due to the company releasing Symbian as an open source project, even though Nokia continued to be the primary (and almost exclusive) user of Symbian.

    Android was also given a dramatic projection of unit growth of nearly 11x over three years, as it was just beginning to gain traction. In late 2009, Verizon Wireless was gearing up to replace its former dependance upon RIM's BlackBerry platform with new Android-based partnerships with HTC and Motorola under its "Droid" branded campaign.

    However, the biggest and most difficult to fathom prediction by Gartner was Microsoft's reversal of fortune for Windows Mobile. That platform had already clearly lost its initial momentum, with sales remaining flat since the iPhone debuted in 2007. Despite those dim prospects, while Gartner suggested in 2009 that RIM's sales would nearly double and Apple's would almost triple, it stated that Microsoft's would grow more than 4.5x in the same three year period.

    Rather than that happening, Microsoft's Windows Mobile platform continue to decline through 2010 despite a heavily promoted deal with LG. And when Microsoft released WP7 as its improved new version of the platform and ended compatibility with previous versions of Windows Mobile, sales tanked completely.

    Gartner's 2009 predictions were essentially a bet that openly licensed platforms would make tremendous gains in the market while Apple and RIM would only make incremental progress. While Gartner was correct in guessing that Android would make big gains, it also stated that both Microsoft and Nokia would also grow their platforms at a dramatic rate.

    Given that Android, Symbian and Windows Mobile all compete to served the same finite group of phone makers, the prediction that all three platforms would each explode and far outpace the growth of the independent Apple and RIM doesn't appear to have a solid logical foundation. In the end, Gartner's 2009 prediction made three bold claims about change in the smartphone industry's trajectory, two of which were completely wrong and one of which wasn't bold enough. It also clearly underestimated Apple and RIM.

    Gartner smartphone predictions


    Gartner's vision in 2011: open wins, but mostly Microsoft does

    Gartner has now corrected its vision with a new set of predictions that now see Symbian collapsing rapidly, following Nokia's announcement that it would stop promoting its use internally and more recently that it is shutting down its open source project supporting it.

    The second major correction in vision sees Android continuing to explode in adoption, growing nearly as fast as it did in 2010, when it was protected from much direct competition with the iPhone in the US, while it was being exclusively backed by Motorola, and while Microsoft and Symbian were both experiencing retooling fiascos.

    Gartner also corrected its expectations of the iPhone. It now expects Apple to nearly double its sales this year, leaping from 47 million to 91 million. Next year however, it says Apple will only grow by an additional 28 million units, and then continue to expand by just over 35 million per year through 2015. The means that over the next five years, Gartner thinks the iPhone will grow by just 4x.

    Instead of projecting three years into the future, Gartner is now peering a full five years out. That's when it sees Microsoft nudging past the iPhone by 35 million units to become the second place mobile operating system behind Android. Microsoft's resurrection of WP7 is expected to come via help from Nokia, with the fruits of their partnership resulting in a doubling of sales this year alone, despite the fact that Nokia doesn't expect to deliver its first WP7 model until the end of the year at the earliest.

    Across five years, Microsoft's unit sales are expected to grow by an astounding 17.9x, more than twice as fast as Android and 4.4x faster than Apple.

    Gartner smartphone predictions


    Gartner's profitable projections

    Gartner's projection of WP7 overtaking the iPhone and outpacing Android growth by 2015 is literally the only good news available for Windows Phone 7, which has completely flopped as a consumer platform despite a half billion dollar ad campaign.

    Even Microsoft's leading partner LG called its launch as disappointing and the software itself as being "a bit boring."

    If Gartner's historical predictions were more accurate, it would be harder to suggest that the firm was simply concocting its numbers to fit a particular outcome for profit rather than modeling numbers to deliver a useful outlook for the market.

    It certainly wouldn't be the first time. Microsoft's confidential memos leaked during its monopoly trial state that the company paid hundreds of thousands of dollars to Gartner as it "lobbied" the firm to change its outlook to flatter Windows NT and denigrate competing Network Computers in the late 90s prior to that trial.

    More recently, Gartner analysts began predicting in 2005 that Windows Mobile 5 would cause big trouble for Symbian, something that never happened. In 2009, the outlook for Windows Mobile was so bleak that even Gartner refused to say it would surpass the iPhone in three years. The situation for Microsoft has only grown worse over the last year and a half, with the company's Nokia deal seeing little positive comment in the tech media.

    Gartner's latest prediction now claims Microsoft's WP7 will grow by more than 1,790 percent over the next five years, significantly faster than Android or the iPhone over the same time period, faster than Android grew last year, and faster even than Gartner incorrectly predicted Windows Mobile would grow back in 2009.

    Filed under : iPhone, iPad 209 Comments ] 
    Story topics: Microsoft, Android, BlackBerry, RIM, Gartner, WP7   Print ] [ Story Link ] 


    RSS
    Mac Connection End of Summer Sale
    Early 2011 MacBook Pro Model
    Apple
    Price
    Discount
    2.2GHz quad 15" MacBook Pro $2,199.00 $1718.83* $480.17
    2.2GHz quad 17" MacBook Pro $2,499.00 $1,503.49* $559.01
    2.3GHz quad 17" MacBook Pro $2,649.00 $2,036.99* $612.01
    MacBook Pro Model
    Apple
    Price
    Discount
    2.4GHz dual 13" MacBook Pro $1,199.00 $1,086.34 $112.66
    2.8GHz dual 13" MacBook Pro $1,499.00 $1,382.19* $116.81
    2.2GHz quad 15" MacBook Pro $1,799.00 $1,629.54* $196.46
    2.4GHz quad 15" MacBook Pro $2,199.00 $1,971.54* $227.46
    2.4GHz quad 17" MacBook Pro $2,499.00 $2,250.39* $248.61
    *Instant 3% AppleInsider Reader Discount Applied With Coupon code:
    APPINSDRMWB32657

    AppleInsider Features
    Hot Forum Topics

    Recent Articles
    AT&T reportedly unlocking iPhones for deployed military personnel
    Analyst cuts AAPL rating on iPhone subsidy backlash, estimates $1B earnings miss
    AT&T to spend $150M on Lumia launch, more than it did with iPhone
    As 'iPad' becomes synonymous with 'tablet,' Apple must protect brand
    Facebook acquires Instagram for $1 billion
    Apple's Tim Cook awarded $378M in 2011, won't see most of it for years
    Apple's next iPhone predicted to have redesigned 'sleek' unibody case
    AT&T's iPhone unlock process accomplished through Apple's iTunes
    Foxconn employee says Apple placing orders for next iPhone to debut in October
    Most of estimated 21M iOS devices in China concentrated in urban areas
    Universal Pictures now available to re-download on Apple's iCloud
    New aerial images of Apple's planned NC fuel cell, solar farms emerge
    UK ad authority moves closer to '4G' iPad investigation
    Apple unlikely to get Samsung device injunction from US court
    Two more top execs exit RIM as company weighs options
    Apple's Ivy Bridge-powered iMacs rumored to debut in June
    Google rumored to launch sub-$250 7-inch tablet in July
    AT&T will allow out-of-contract customers to unlock their iPhone
    Security issue in Facebook, Dropbox iOS apps requires physical access
    HTC profits collapse 70% in face of competition from Apple, Samsung
    Facebook expected to join Apple, Google & Microsoft on Nasdaq
    Users report 3G connection issues with Apple's new iPad
    Samsung announces estimated $40B in revenue, $5B in profit for Q1 2012
    Apple issues second OS X Java update this week
    Qualcomm, Intel provide Apple with source code in patent battle with Samsung
    Apple share price exceeds Google's as its market cap reaches $590 billion
    Intel sinks 'hundreds of millions' of dollars into Ultrabook ad campaign
    Wikipedia joins Apple in migrating from Google Maps to OpenStreetMaps
    Mac shipments slow on absence of new hardware
    Apple may get 80% tax break to build new Texas campus
    Apple may soon begin selling iPad 2 units built in Brazil
    Apple's 'iPanel' called 'far more than a TV,' expected to launch in 2012
    Biographer says Steve Jobs was legitimately infuriated by Android
    Apple exploring face detection to unlock, customize & interact with iOS devices
    Apple interested in wireless power to charge devices on store shelves
    Briefly: iPad refunds; HonHai raising wages; Nokia Lumia estimates
    'Flashback' trojan estimated to have infected 600K Macs worldwide
    Claim construction tilts toward Apple in US patent lawsuit against Samsung
    Apple reportedly 'noodling with' 7.85-inch iPad prototype
    Apple reluctant to settle e-book pricing probe as antitrust specter looms








    AppleInsider RSS Feed
    AppleInsider © 1997-2011
    Please review our Privacy Policy.
    Written/Edited/Compiled by the AppleInsider Staff.