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    Tuesday, November 16, 2010

    Intel at CES to show off next-gen of Apple-bound Sandy Bridge processors

    By Josh Ong

    Published: 12:00 AM EST (09:00 PM PST)


    An invitation from Intel confirms that the company will introduce its Sandy Bridge next-generation processors during its keynote at the Consumer Electronics Show on Jan. 5th, a new report claims.

    According to the invitation, Intel PC Client Group general manager Mooly Eden will show off the new processors, which will include the "world's fastest processor," at CES, Electronista reports. The new processors are expected to replace the Nehalem line of chips currently used in Apple's Core i5 and i7-equipped iMacs and MacBook Pros.

    "Desktop chips will range from dual 2.5 GHz Core i3s to quad 3.4 GHz Core i7s. Regular notebooks will get dual 2.5GHz to 2.7GHz Core i5 and i7 chips in the first batch of processors, and desktop replacements will get quad 2.2GHz through to 2.5GHz Core i7s," the report noted. Taiwanese industry publication Digitimes reported Monday that low-power Sandy Bridge processors will be coming to Intel's Huron River platform, which is also due for a Q1 2011 release.

    During an earnings call in July, Intel CEO Paul Otellini said he was "more excited by Sandy Bridge" than any product that the company has launched "in a number of years." "Due to the very strong reception of Sandy Bridge, we have accelerated our 32-nanometer factory ramp and have raised our capex guidance to enable us to meet the anticipated demand," continued Otellini.

    At the time, Intel was expected to release the processors at the end of this year, with Apple then incorporating them into its Mac lineup in early 2011. In 2009, Apple was the first PC maker to release a Nehalem-based system.

    Despite falling behind in the mobile market, Intel has done well for itself. The world's largest chipmaker posted record earnings for the September quarter, with quarterly revenue exceeding $11 billion for the first time in the Santa Clara, Calif., company's history. Though Otellini remained optimistic about Intel's continued success, he did acknowledge that the iPad and other tablets are beginning to cannibalize PC margins.

    In a company memo in October, Otellini admitted that Intel is losing the mobile race to Apple, which has gained a massive head start with the success of the iPhone and iPad, but he reassured employees that Intel was running a "marathon" and would catch up eventually.

    Otellini cited Intel's come from behind to capture 90 percent of the server market as a prior example. “I am also very optimistic about our opportunity in tablets and smartphones, even though we are not first to market with a solution,” Otellini said. “Ultimately, we can and will lead.”

    Apple has reportedly been dissatisfied with the drop in battery life that comes with using Intel's Atom chips. Early rumors suggested that an Apple tablet would sport an Atom chip, but Apple eventually went with a custom System on a Chip that used ARM reference designs.

    Filed under : Future Hardware, iPhone, iPad 137 Comments ] 
    Story topics: Intel, Sandy Bridge, Intel Atom   Print ] [ Story Link ] 


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