By Katie Marsal
Published: 10:25 AM EST (07:25 AM PST)
Nvidia's chief executive this week took a page out of Apple's marketing playbook, saying that upcoming Android powered tablets with his company's processors inside will be "magical" just like the iPad.
In his company's earnings call this week, Jen-Hsun Huang admitted that the rest of the market is behind Apple's iPad. But, as
ZDNet noted, he also said he believes
big things are coming with devices running Nvidia's Tegra mobile processing chips.
"Although they're a little behind, the work that Google and Andy Rubin's team is doing at Google is just really amazing," he said this week. "I mean, this is clearly a world-class engineering team, And they're building a magical product."
Huang did praise Apple and its success with the iPad and the iPhone, calling both "amazing devices." He also said it would take products that are "truly remarkable" to compete with Apple.
"I think Andy and his team, and all of our engineers here working with them, and all of our partners around the world working on it, are going to absolutely deliver," he said.
Huang went on to use the word "magical" a second time when referring to future Android tablets, noting that building a viable competitor to the iPad takes time. The word "magical" has been
used frequently by Apple in promotional materials for the iPad, and also repeated by Apple Chief Executive Steve Jobs to describe the 9.7-inch touchscreen tablet.
Huang also echoed Apple with other comments he made this week about tablets and the future of computing. Nvidia's CEO said he believes tablet-style devices will eventually replace devices like notebook computers for most day-to-day computing.
"Although we're a little bit late, the market potential is so huge, and this is the future of computing," he said. "This is the second device into the future of computing."
His comments echo those made by Jobs in June, when he said in an interview that tablet-style devices will make traditional computers
less necessary. He compared the "uncomfortable" migration to tablets to the U.S. automobile industry, when most vehicles were trucks because they were driven by farmers. PCs, Jobs believes, will be like trucks -- they will still be needed and used, but will represent just a portion of the market.
