By Prince McLean

Published: 04:00 PM EST (01:00 PM PST)

Unlike the rapidly deployed updates Apple posts for the iPhone OS through iTunes, Android users are unlikely (and often unable) to apply the latest updates to their phones, according to new information published by Google and its AdMob subsidiary.

As is the case with most other alternative smartphone platforms, Android users appear to often remain stuck with the firmware version their phone shipped with originally. This is primarily due to fragmentation problems that require the hardware maker, software platform vendor, and the mobile provider to work together to create and deliver custom updates for each model.

According to Android OS ad traffic figures published by AdMob, there was an initial migration from Android 1.5 "Cupcake" to 1.6 "Donut" last fall, followed by another shift to Android 2.x "Eclair" during the holiday season. But rather than being the result of user's software upgrade cycles, it appears that the shifts were largely the result of new hardware being sold with the new version already installed on it.

"In November 2009, Android 2.0 (Eclair) gained momentum with the launch of the Motorola Droid," AdMob reports, adding that "The Motorola Droid continues to generate the vast majority of requests of Android 2.0/2.1."

In March, AdMob pointed out that the ad traffic it was monitoring remained "divided relatively evenly between the three primary versions of the OS: Android 1.5 (38%), Android 2.0 / 2.1 (35%) and Android 1.6 (26%)."

The reason for that is that users of earlier models in many cases simply can't upgrade because there's no easy to install update for their phone. Many Android phone models do not get the latest operating system updates for months after the official update is completed, due to delays by the provider or hardware maker, either of which may want or need to address layers of customization they've made to the generic Android distribution.



Two weeks ago, Google published its own stats based on Android users visiting the Android Market software store, which reflected active users who download apps, and presumably would be more likely to be up to date.

Its figures indicate that only 27.3% of Android Market visitors are running the latest version of the Android OS, while nearly 70% are still using Android 1.1, 1.5 or 1.6. That prevents those users from being able to download the latest apps, including Twitter's new client for Android, which requires the 2.1 firmware version.



Apple manages OS updates and security patches for iPhone OS users as easy to install firmware updates that are available immediately through iTunes. The company has also historically alerted users of significant new updates via a text message. Apple has also pushed its third party developers to rapidly update their apps to ensure compatibility with major new releases, as it did last year with iPhone 3.0.

Apple's interest in broadly rolling out software updates to iPhone OS clients is largely to help developers target a single, unified installed base of users. This also encourages developers to make full use of the latest operating system features. The delivery of regular updates also head off issues related to bugs or security flaws.