Apple said to hold 'iPad 3' event first week in March

  • Apple employee says upcoming new iPad 3 to have "truly amazing" screen

  • Pictured Sharp LCD panel claimed to be Retina Display for Apple's 'iPad 3'

  • Doubts cast on likelihood of quad-core A6 CPU in third-gen iPad

  • Lowest Prices ANYWHERE on MacBooks with exclusive AI coupons: Mac Price Guide updated Feb. 9th. (Find the best prices on Macs)
    Tuesday, April 13, 2010

    Nvidia says new MacBook Pro graphics switching isn't Optimus

    By Neil Hughes

    Published: 12:25 PM EST (09:25 AM PST)


    The automatic graphic switching capabilities in the new 15- and 17-inch MacBook Pros are accomplished with a solution created entirely by Apple, and do not rely on Nvidia's established Optimus technology.

    An Nvidia spokesperson confirmed to AppleInsider Tuesday that Apple's new high-end MacBook Pros include an automatic graphics switching solution that is the Mac maker's own creation. Nvidia had no input on Apple's solution and would not comment on the utilized technology.

    Earlier this year, Nvidia introduced a new technology called Optimus, which is designed two work alongside Nehalem notebook designs -- like the Core i5 and Core i7 -- that include Intel's integrated graphics processor, as well as a discrete Nvidia graphics chip. The feature chooses the best of the two processors for running a given application. While the end result is similar, Apple's automatic graphics switching solution is not Optimus, Nvidia said.

    This switching is accomplished on-the-fly with no input from users. Apple also offers users the option to switch solely to discrete graphics and turn off the automatic switching.

    The top-tier MacBook Pros include the Nvidia GeForce 330M graphics processor, which is more than twice as fast as the low-end 320M found exclusively in the new 13-inch model. The 330M, however, is not an exclusive GPU, as it has been found in competing PCs that have already come to market.

    Apple on Tuesday introduced its new line of MacBook Pros, with the 15- and 17-inch models sporting the proprietary graphics switching capabilities. The feature dynamically switches between the 330M for peak performance, and the integrated Intel HD Graphics for more energy efficient operation. Apple said the tightly integrated software and hardware solution allows battery life of 8 to 9 hours on the new MacBook Pros.

    MBP Graphics


    It was in October 2008 that Apple jettisoned Intel's supporting chipsets from its MacBook line, and opted instead for the better performance offered by Nvidia's GPUs. MacBook Pros received similar treatment, with the addition of a secondary, more powerful Nvidia GeForce 9600M GT discrete graphics processor for higher performance operations.

    Apple had to rely on graphics switching capabilities in its new notebooks introduced Tuesday because the new Arrandale processors feature the major northbridge chipset memory controller components built in. The architectural changes through Arrandale and an ongoing lawsuit that has forced Nvidia to halt the development of future chipsets have required PC manufacturers like Apple to rely on proprietary Intel chipsets and their integrated graphics processors. Apple's automated switching solution provides use of both the Intel integrated graphics processing power, as well as Nvidia's 330M GPU.

    Apple has touted that the 330M is the "fastest graphics ever" found in a Mac notebook. The high-end discrete graphics processor is available only in the 15- and 17-inch MacBook Pro models.

    "With 48 processing cores and up to 512MB of dedicated video memory, this graphics processor delivers even more horsepower than the previous generation," the company said. "And you don’t have to sacrifice efficiency for speed: The NVIDIA GeForce GT 330M is up to 30 percent more energy efficient than its predecessor. For even greater power savings, MacBook Pro also includes integrated Intel HD Graphics."

    Filed under : Current Hardware 36 Comments ] 
    Story topics: Intel, MacBook Pro, NVIDIA   Print ] [ Story Link ] 


    RSS
    Mac Connection End of Summer Sale
    MacBook Pro Model
    Apple
    Price
    Discount
    2.4GHz dual 13" MacBook Pro $1,199.00 $1,096.05* $102.95
    2.8GHz dual 13" MacBook Pro $1,499.00 $1,382.19* $116.81
    2.2GHz quad 15" MacBook Pro $1,799.00 $1,647.06* $151.94
    2.4GHz quad 15" MacBook Pro $2,199.00 $1,983.65* $215.35
    2.4GHz quad 17" MacBook Pro $2,499.00 $2,288.23* $210.77
    Early 2011 MacBook Pro Model
    Apple
    Price
    Discount
    2.7GHz dual 13" MacBook Pro $1,499.00 $1,258.53* $240.47
    2.0GHz quad 15" MacBook Pro $1,799.00 $1,503.49* $295.51
    2.2GHz quad 15" MacBook Pro $2,199.00 $1,695.99* $503.01
    2.2GHz quad 17" MacBook Pro $2,499.00 $2,035.49* $463.51
    *Instant 3% AppleInsider Reader Discount Applied When Adding Items To Your Cart

    AppleInsider Features
    Hot Forum Topics

    Recent Articles
    Apple said to be in 'crunch mode' to ready 'iPad 3' apps for on-stage demos, ads
    Google reportedly working on wireless home entertainment system
    Samsung Galaxy 10.1N cleared for sale in Germany
    Apple deadline for sandboxing in Mac App store arrives March 1
    AT&T throttling unlimited data users starting at 2 GB per month based on location
    Apple employee says upcoming iPad 3 to have "truly amazing" screen
    Workers' rights petitions delivered to Apple's Grand Central store
    US NOAA ditches BlackBerry, chooses Apple's iPhone and iPad
    FBI file on Steve Jobs reveals he was considered for White House position
    Apple now worth more than Google and Microsoft combined [u]
    Apple exploring 3D frame-of-reference iOS interface based on eye, light location
    Apple said to hold 'iPad 3' event first week in March
    Pictured Sharp LCD panel claimed to be Retina Display for Apple's 'iPad 3'
    Leaked photo allegedly shows outside back cover of Apple's next iPad
    Alleged Foxconn hack allowed bogus orders to be placed for vendors
    White MacBook sales come to close as Apple ceases sales to education institutions
    Google says it won't support fair licensing in open standards as Apple, Microsoft, Cisco have
    Cisco backs Apple's ETSI request for fair and open licensing of standards patents
    Doubts cast on likelihood of quad-core A6 CPU in third-gen iPad
    Path apologizes, offers opt-out for address book uploading
    iTunes Match generates 'magic money' for music copyright holders
    Siri rumored to gain support for Mandarin, Japanese and Russian in March
    US Air Force may buy 18,000 Apple iPads for cargo aircraft
    Purported 'iPad 3' back panel shows space for larger battery, new LCD
    Worker abuse petitions to be delivered Thursday at Apple's Grand Central store
    Microsoft joins Apple in pledging support for injunction free, FRAND patent licensing
    iPhone best at retaining resale value and offers lowest total cost of ownership
    iTunes-sponsored live Paul McCartney concert to stream for free on Apple TV
    Mobile carriers hate not having iPhone, pay premiums to get it
    Viacom deal brings MTV, Comedy Central, Nickelodeon shows to Amazon Prime
    European Apple resellers say lack of inventory is putting them out of business
    Sprint sold 1.8M iPhones in holiday quarter, 40% to new subscribers
    Apple continues adding Lion Internet Recovery support to 2010 Macs
    Amazon nears deal with Viacom as it readies standalone video subscriptions
    Apple asks ETSI standards body to set rules for standards essential patents
    Path app under fire for unauthorized address book upload
    Google to continue Motorola's FRAND licensing that seeks to monopolize H.264, UMTS
    App developers forced to submit Retina Display screenshots
    Final Cut Pro X named PCMag's Editors Choice for high-end video editing
    Apple-sparked 'App Economy' created 466K U.S. jobs in 4 years








    AppleInsider RSS Feed
    AppleInsider © 1997-2011
    Please review our Privacy Policy.
    Written/Edited/Compiled by the AppleInsider Staff.