Apple said to hold 'iPad 3' event first week in March

  • Doubts cast on likelihood of quad-core A6 CPU in third-gen iPad

  • Halliburton to ditch BlackBerrys in corporate transition to Apple's iOS platform

  • Apple CEO hints at no ARM-based MacBook Air as iPad to "soon satisfy" that niche

  • Lowest Prices ANYWHERE on MacBooks with exclusive AI coupons: Mac Price Guide updated Feb. 9th. (Find the best prices on Macs)
    Thursday, April 1, 2010

    Apple's Steve Jobs graces Time magazine cover for iPad launch

    By Sam Oliver

    Published: 10:00 AM EST (07:00 AM PST)


    The latest issue of Time magazine features an interview with Steve Jobs by British actor Stephen Fry, in which the Apple co-founder discusses the iPad, his career and his life.

    In an hourlong talk with Jobs, Fry said the CEO showed "unaffected and engaging" pleasure in showing off a Winnie the Pooh iBook that will be bundled with every iPad. The comedian noted that Jobs did the interview in his trademark black turtleneck sweater and Levi's blue jeans, and at one point leaned back and propped his feet up on a table.

    "I think the experience of using an iPad is going to be profound for many people," Jobs reportedly said. "I really do. Genuinely profound."

    Fry asked Jobs if he believes the iPad is the high point of his career, and if the CEO intends to go out on top, given his recent health issues. In January 2009, Jobs took a leave of absence from Apple due to health-related issues, leaving Chief Operating Officer Tim Cook at the helm. Jobs eventually returned to work in June after receiving a liver transplant.

    "I don't think of my life as a career," Jobs told Fry. "I do stuff. I respond to stuff. That's not a career -- it's a life!"

    In addition to Jobs, Fry also spoke with Jonathan Ive, senior vice president of industrial design; Phil Schilller, senior VP of worldwide product marketing; and Eddy Cue, VP of Internet services. Schiller said while many have criticized the iPad as being "just a big iPhone," he actually views that comment as a compliment.

    "Luckily, millions of people have those, so there is an instant ease and familiarity when they first encounter the iPad," he said. "As for everything else, it's not about the features -- it's about the experience. You just have to try it to see what I mean."

    Fry also asked Ive about features missing from the iPad, such as a forward-facing camera for video conferencing.

    "In many ways, it's the things that are not there that we are most proud of," Ive said in the latest issue of Time. "For us, it is all about refining and refining until it seems like there's nothing between the user and the content they are interacting with."

    Time


    Also in the April 12 issue, author Lev Grossman offers a history of the tablet computer, and how it influenced Apple's iPad.

    "Nobody — not even Jobs, by his own admission — is sure what consumers will use the iPad for, but I'm guessing it will be the first true home computer," Grossman wrote. "Conventional PCs live in studies; laptops make brief, furtive forays into the living room.

    "The iPad will become the first whole-house computer, shared among an entire family, passed from hand to hand, roaming freely from living room to kitchen to bedroom to — look, it's going to happen — bathroom, at ease everywhere, tethered to nothing. It's not a revolution, but it's a real change, the kind of change you notice."

    In addition to appearing on the cover of the magazine a number of times, Jobs was named a finalist for Time's Person of the Year last December. Making the top seven, Jobs was credit for turning Apple into a groundbreaking leader in the technology business.

    In addition to covering Apple and iPad news, Time also has big plans for the device set to launch on Saturday. The company has planned a digital version of its weekly magazine for tablet computers such as the iPad.

    This week it was also revealed that Time has partnered with Brightcove to allow HTML5 video to replace Adobe Flash content. Because the iPad does not support Flash, publications such as Time and The New York Times have embraced HTML5 so that iPad owners will be able to view video content.

    Filed under : Current Hardware, iPad 104 Comments ] 
    Story topics: Steve Jobs   Print ] [ Story Link ] 


    RSS
    Mac Connection End of Summer Sale
    MacBook Pro Model
    Apple
    Price
    Discount
    2.4GHz dual 13" MacBook Pro $1,199.00 $1,096.05* $102.95
    2.8GHz dual 13" MacBook Pro $1,499.00 $1,382.19* $116.81
    2.2GHz quad 15" MacBook Pro $1,799.00 $1,647.06* $151.94
    2.4GHz quad 15" MacBook Pro $2,199.00 $1,983.65* $215.35
    2.4GHz quad 17" MacBook Pro $2,499.00 $2,288.23* $210.77
    Early 2011 MacBook Pro Model
    Apple
    Price
    Discount
    2.7GHz dual 13" MacBook Pro $1,499.00 $1,258.53* $240.47
    2.0GHz quad 15" MacBook Pro $1,799.00 $1,503.49* $295.51
    2.2GHz quad 15" MacBook Pro $2,199.00 $1,695.99* $503.01
    2.2GHz quad 17" MacBook Pro $2,499.00 $2,035.49* $463.51
    *Instant 3% AppleInsider Reader Discount Applied When Adding Items To Your Cart

    AppleInsider Features
    Hot Forum Topics

    Recent Articles
    Leaked photo allegedly shows outside back cover of Apple's next iPad
    Alleged Foxconn hack allowed bogus orders to be placed for vendors
    White MacBook sales come to close as Apple ceases sales to education institutions
    Google says it won't support fair licensing in open standards as Apple, Microsoft, Cisco have
    Cisco backs Apple's ETSI request for fair and open licensing of standards patents
    Doubts cast on likelihood of quad-core A6 CPU in third-gen iPad
    Path apologizes, offers opt-out for address book uploading
    iTunes Match generates 'magic money' for music copyright holders
    Siri rumored to gain support for Mandarin, Japanese and Russian in March
    US Air Force may buy 18,000 Apple iPads for cargo aircraft
    Purported 'iPad 3' back panel shows space for larger battery, new LCD
    Worker abuse petitions to be delivered Thursday at Apple's Grand Central store
    Microsoft joins Apple in pledging support for injunction free, FRAND patent licensing
    iPhone best at retaining resale value and offers lowest total cost of ownership
    iTunes-sponsored live Paul McCartney concert to stream for free on Apple TV
    Mobile carriers hate not having iPhone, pay premiums to get it
    Viacom deal brings MTV, Comedy Central, Nickelodeon shows to Amazon Prime
    European Apple resellers say lack of inventory is putting them out of business
    Sprint sold 1.8M iPhones in holiday quarter, 40% to new subscribers
    Apple continues adding Lion Internet Recovery support to 2010 Macs
    Amazon nears deal with Viacom as it readies standalone video subscriptions
    Apple asks ETSI standards body to set rules for standards essential patents
    Path app under fire for unauthorized address book upload
    Google to continue Motorola's FRAND licensing that seeks to monopolize H.264, UMTS
    App developers forced to submit Retina Display screenshots
    Final Cut Pro X named PCMag's Editors Choice for high-end video editing
    Apple-sparked 'App Economy' created 466K U.S. jobs in 4 years
    Buffalo Wild Wings testing Apple's iPad for quicker customer ordering
    Mac sales surge as PC sales drop 20% in UK, 12% in France
    Apple seen taking 5% of HDTV market, earning $17B in revenue
    Siri accounts for 1/4 of Wolfram Alpha queries as search engine goes 'Pro'
    RIM says BlackBerry App World has 60K apps, 13% of publishers earn more than $100K
    Apple retakes crown as world's top smartphone maker
    Chinese lawsuit seeks $38M, apology from Apple for use of iPad name
    Apple intern's thesis leaks secret project to port Mac OS X to ARM processors
    Rogers, BCE rumored to already have Apple 'iTV' prototype in their labs
    Updated UI resources in OS X 10.7.3 may hint at preparations for Mac Retina Displays
    Apple warns it will crack down on App Store rank fraud services
    Briefly: First Enyo-based iOS app, New Zealand trademark dispute
    Apple trademarks its patented "macroscalar" code optimization technology








    AppleInsider RSS Feed
    AppleInsider © 1997-2011
    Please review our Privacy Policy.
    Written/Edited/Compiled by the AppleInsider Staff.