$bbtitle
Apple Stock: 200.59 ( -3.60 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $300 on new MacBook Pros and up to $180 on brand new iMacs: Mac Pricing Guide updated Nov 27th (Find the best prices on Macs).
Friday, November 13, 2009

AT&T responds to 'false and misleading' Verizon ads

By Sam Oliver

Published: 09:20 AM EST

AT&T has issued a note to its customers disputing claims made in Verizon's latest string of advertisements, over which the two companies are now engaged in a lawsuit.

"As the U.S. market leader in wireless data service, we typically don't respond to competitors' advertising," AT&T began its letter, entitled 'AT&T sets the Record Straight on Verizon Ads.' "However, some recent ads from Verizon are so blatantly false and misleading, that we want to set the record straight about AT&T's wireless data coverage."

It goes on to explain that AT&T's wireless data network reaches nearly all of the U.S. population, and details the differences between 3G, EDGE and GPRS data connections.

It's another example of AT&T becoming proactive, and stepping up its efforts to portray its network in a positive light in the face of Verizon's attacks.

The letter follows Thursday's news that AT&T has amended its federal complaint against competitor Verizon Wireless, seeking a restraining order against holiday season ads that have attacked its network and described the iPhone as "misfit" because of poor 3G coverage. Previously, AT&T had filed a complaint against other Verizon ads that criticized its network, using the tagline "There's a map for that."

AT&T has argued, as it did again in its newly published letter, that Verizon's advertisements are misleading, suggesting to users with maps of coverage that blank areas represent no signal whatsoever. Verizon's maps demonstrating 3G coverage show its own U.S. map with ubiquitous coverage, while AT&T's service is portrayed as much smaller.

In response to the latest "Island of Misfit Toys" advertisement, AT&T told a federal court that "the image of the sad and wilting iPhone on an island of misfit toys falsely communicates that the iPhone is a broken device because it cannot browse the Web or download applications when outside of AT&T's depicted coverage area."

AT&T's letter to its customers in response to the Verizon ads follows in its entirety:

AT&T letter


    To Our Customers:

    As the U.S. market leader in wireless data service, we typically don't respond to competitors' advertising. However, some recent ads from Verizon are so blatantly false and misleading, that we want to set the record straight about AT&T's wireless data coverage.

    The key facts are:

    • AT&T's wireless data coverage reaches 303 million people – or 97% of the U.S. population, where they live and work. Our data coverage consists of 3 different types of technology:

    • 3G. 233 million people or 75% of the population are covered by AT&T's 3G network, the nation's fastest.

    • EDGE. 301 million people or more than 96% of the population are covered by EDGE.

      • With both 3G and EDGE coverage, customers can access the Internet, send e-mail, surf the Web, stream music, download videos, send photos, text, talk and more. The only difference – with some data applications, 3G is faster than EDGE

    • GPRS. Covers 303 million people, allowing you to talk, text, e-mail and access basic websites optimized for wireless.

    AT&T is the #1 network for smartphones, with twice the number of smartphone customers than Verizon, our closest competitor. Some of the reasons include:

    Most popular smartphones. Unlike Verizon, AT&T offers the most popular smartphones in the industry.

    More wireless apps. Unlike Verizon, AT&T customers have access to more than 100,000 applications, more than with any other wireless company.

    Talk and E-mail at the same time. Unlike Verizon, AT&T's 3G network lets wireless customers simultaneously talk and surf the web or do e-mail.

    Fastest 3G in the nation. Unlike Verizon, AT&T has the nation's fastest 3G network.

    Thank you for allowing us to set the record straight. We appreciate your business and will continue to work hard to deliver the best wireless data experience in the industry.

    Your AT&T Team


Filed under : iPhone 116 Comments ] 
Story topics: Verizon, AT&T   Print ] [ Story Link ] 


Download Parallels 5.0 Today
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Black Friday Mac and iPod price guides: find the lowest prices
Black Friday Deals: Office, Fusion, Parallels, CS4, QuickBooks
Black Friday at Amazon: GPS units, cameras, printers, Blu-ray
Apple MacBook Pro prices slashed by up to $300, iMacs by $180
Apple posts tools for building TuneKit iTunes LPs and Extras
Apple domestic desktop sales strong, iPhone sales slow in China
Apple authorized resellers launch Black Friday sales early [Ux3]
Palm Pre users suffer cloud computing data loss
Apple sues one 'knock-off' maker, defends against another
iPhone users most likely consumers to pay for digital content
Apple's iPhone to be sold by largest U.K. retailer, Tesco
Apple seeks permanent injunction to prevent Psystar sales
Motorola passes Apple in brand loyalty among men - study
Apple and Live Nation debut iTunes live music program
Rival publishers rumored to align for iTunes-like magazine store
TV market looks to mimic Apple with cross-platform 'app store'
Users report issues with Apple's new Core i7-based iMac
AT&T continues to counter Verizon claims as Apple enters ad fray
Apple iPhone eats up 50% share of all mobile data traffic globally
End of iPhone exclusivity means boosted sales in Europe
Malicious worm attacks, steals data from jailbroken iPhones
Apple exec offers glimpse into App Store approval process
iPod touch camera rumors resurface with claimed spring release
iPhone to launch in South Korea at end of November
Smoking may void Applecare warranty due to "health hazard"
Inside Google's Android and Apple's iPhone OS as software markets
Apple's App Store approval process gets partially automated
TomTom to release iPod touch-specific GPS car kit
China Unicom expects 10% of 3G users on iPhone in 3 years
Steve Jobs e-mails terse response to upset Apple developer
Hack re-enables Atom processor compatibility for Mac OS X 10.6.2
Microsoft shareholders grill CEO about Apple, iPhone
Google outlines Chrome OS plans for netbooks
Sony announces iTunes competitor for music, movies, books
Apple investigates space-age fitness tracking technology
Web search statistics show Bing stagnant, Google growing
New apps said to make iPod touch more prominent in Apple stores
Piper: Apple tablet no more than $700, launch timing irrelevant
Major publisher preps for Apple tablet as delay, OLED rumors surface
AT&T faces setback in legal battle over Verizon ads [u]

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.