Apple announces In App Purchases for free App Store software
Apple has announced that developers who offer free App Store applications can now take advantage of in-app transactions -- a feature that was previously allowed only for paid software.
Apple may not be Microsoft's biggest retail challenge
Microsoft's retail and hardware partnerships may hinder its expansion into the retail space, as it seeks to compete with Apple's brick-and-mortar locations.
Apple looks to improve visual quality of streaming video
Apple has investigated a method to make imperfections in compressed video files less visible to the human eye, a new patent application revealed this week shows.
Rumors swirl over Apple's iMac Blu-ray, quad-core plans
The latest rumors surrounding Apple's plans for its upcoming iMac makeover hint that Blu-ray could remain a "bag of hurt" for a bit longer, while the company taps Intel for its latest mobile chips to help fill the void.
Apple plans Mac marketing blitz around Windows 7 launch
Apple plans to counter the upcoming release of Windows 7 with advertisements that will lambaste the upgrade process from Windows XP, and portray Macs as more secure.
Apple's next Mac Pro may sport six-core processors
A forthcoming update to the Mac Pro line could have short-term exclusivity of a new Intel Xeon six-core CPU early next year, according to a new rumor.
Apple expected to report record sales of 2.8 million Macs
Apple is due to report its quarterly earnings on Monday, and the Mac maker is predicted to exceed Wall Street expectations with blockbuster Mac sales, according to two research notes released Thursday.

