First Apple TV prototypes "in the works" as Apple reportedly shopping part suppliers

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    Saturday, October 3, 2009

    Apple ads hint at thinner iMacs, lighter MacBooks, cheaper Mac minis [u]

    By Kasper Jade

    Published: 03:00 PM EST (12:00 PM PST)


    First on AppleInsider: A trio of online advertisements that appear to have been published prematurely by one of Apple's international online stores suggest it's only a matter of days before the Mac maker takes the wraps off of new families of ultra-thin iMacs, lighter & thinner plastic MacBooks, and more affordable Mac minis [Updated with other countries].

    The Netherlands-based Google Ad Sense ads, which can be seen below along with their Dutch to English translations, cropped up on Google.nl earlier this weekend and direct shoppers to the localized version of the Apple Store, where the advertised products are not available.

    Assuming the ads were indeed commissioned by Cupertino-based Apple, they'd corroborate a series of forward looking hardware reports first published by AppleInsider over the past several months. These include expectations of thinner iMacs, redesigned polycarbonate MacBooks with thinner, sleeker enclosures, and speed-bumped Mac minis.

    The new offerings are also expected to be accompanied by redesigns of the company's Mighty Mouse and Apple Remote, as well as aluminum wireless keyboards.

    In recent weeks, Apple has informed its direct and indirect sales channels of constraints on MacBooks, iMacs, and Mac minis. Many of the company's resellers are also sold out of iMacs and Mac minis and have been given restocking estimates of October 7th and 9th for those two products, respectively, suggesting a formal announcement regarding these Mac hardware refreshes could come as early as this Tuesday.

    Some Apple retail stores also reportedly received new signage in the past 48 hours that's not to be opened or displayed until further notice.

    MacBook

    Dutch: Apple's Nieuwste MacBook. Dunner, lichter en krachtiger! Gratis bezorging. Bestel vandaag.

    English: Apple's Newest MacBook. Thinner, lighter and faster! Free delivery. Order today.

    Apple Store leak


    iMac

    Dutch:De Splinternieuwe iMac. Ultradunne 20 & 24 inch modellen. Vanaf slechts €1099. Apple Store

    English: The Brand new iMac. Ultra Thin 20 & 24 inch models. From only € 1099. Apple Store

    Apple Store leak


    Mac mini

    Dutch: Apple's Nieuwe Mac Mini. Sneller en betaalbaarder dan ooit. Vanaf slechts €499. Bestel meteen.

    English: Apple's New Mac Mini. Faster and more affordable than ever. From only € 499. Order immediately.

    Note: The cheapest Mac mini currently sells for € 599 on the Netherlands online store.

    Update: An ad for the new iMac can also be found via a search on the Italian Google Web site at a price of 1099 €. In addition references to a "new white MacBook" can be found on the German and Austrian sites.

    Apple Store leak


    For more on Apple's forthcoming Mac hardware refreshes, please see:

    Apple ready and waiting with redesigned iMac line

    Apple close to unveiling all-new MacBook line

    Apple plans Mighty Mouse makeover

    Apple to retain, redesign plastic MacBook family

    Apple resellers advised of 2-3 week delay on Mac mini orders

    Apple warns of near-term iMac, Mac mini constraints

    Apple's next iMacs rumored with compelling new features

    Apple may extend antiglare display option to more Macs

    Briefly: more affordable iMacs from Apple expected by fall

    Apple to introduce more affordable Macs, sources say

    Filed under : Future Hardware 177 Comments ] 
    Story topics: Mac mini, iMac, MacBook   Print ] [ Story Link ] 


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    First Apple TV prototypes "in the works" as Apple reportedly shopping part suppliers








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