$bbtitle
Apple Stock: 199.92 ( -0.59 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $280 on new MacBook Pros and up to $165 on brand new iMacs with special coupons: Mac Pricing Guide updated Nov 20th (Find the best prices on Macs).
Friday, September 25, 2009

Apple close to unveiling all-new MacBook line

By Kasper Jade

Published: 12:50 PM EST

An initiative on the part of Apple to retain and redesign its low-cost polycarbonate MacBook line due to ongoing economic uncertainties is now believed to be closer to fruition than once thought, AppleInsider has been told.

The new models, which appear as if they could make their debut alongside a family of more versatile iMacs in the coming weeks, are expected to arrive as the most affordable notebook offerings in the Mac maker's history.

Together, the pair of refreshes should round out Apple's 2009 personal computer offerings and propel the company into the holiday shopping season with its most cost-effective lineup of Mac hardware to date.

As is the case with the upcoming iMac makeover, little is known about the revised industrial design of the new MacBook models, other than hints towards a thinner, sleeker enclosure that will embrace Apple's cutting-edge internal battery technology.

That said, one person familiar with pre-production units indicated to AppleInsider several weeks ago that models awaiting certification were seen in white polycarbonate shells, consistent with the sole $999 model currently available from the Cupertino-based company.

Since then, reports have surfaced to indicated that these models have made their way to manufacturing in some capacity.

Both the iMac and MacBook share accolades as the best selling desktop and notebook, respectively, in Apple's history. The iMac last saw a facelift in August of 2007, while the MacBook design has grown a bit longer in the tooth, having gone without visual tweaks since May of 2006.

Q2CY2010 Lineup
An assessment of Apple's portable computing lineup for Q2CY10 based on information presently available to AppleInsider.


The new MacBook line will also serve as one of the final pieces in the construction of Apple's sub-$1000 portable computing lineup, due to culminate sometime in the first quarter of 2010 with the introduction of the firm's much-anticipated tablet device.

Filed under : Future Hardware 102 Comments ] 
Story topics: MacBook   Print ] [ Story Link ] 


Download Parallels 5.0 Today
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple's App Store approval process gets partially automated
TomTom to release iPod touch-specific GPS car kit
China Unicom expects 10% of 3G users on iPhone in 3 years
Steve Jobs e-mails terse response to upset Apple developer
Hack re-enables Atom processor compatibility for Mac OS X 10.6.2
Microsoft shareholders grill CEO about Apple, iPhone
Google outlines Chrome OS plans for netbooks
Sony announces iTunes competitor for music, movies, books
Apple investigates space-age fitness tracking technology
Web search statistics show Bing stagnant, Google growing
New apps said to make iPod touch more prominent in Apple stores
Piper: Apple tablet no more than $700, launch timing irrelevant
Major publisher preps for Apple tablet as delay, OLED rumors surface
AT&T faces setback in legal battle over Verizon ads [u]
TomTom app updated to support iPod touch, first-gen iPhone
Oct. estimates suggest Apple will sell 2.9M Macs this quarter
Microsoft retail store gets odd viral marketing buzz
Rumored 'Google Phone' said to be coming in 2010
Evidence suggests Apple at work on Mac OS X 10.7
iPhone approved in South Korea; China Mobile talks continue
AT&T upgrades network as wireless traffic quadruples over past year
Apple store in upscale Greenwich, Conn., to open Saturday
Needham downgrades Apple stock on technicality
Verizon rumored to embrace Palm in 2010 to combat iPhone
Apple's iPhone App Store takes off in China
Belgian heist lands thousands of stolen Apple iPhones
Verizon responds to AT&T in court: 'The truth hurts'
Apple said to release iPhone app for in-store appointments
OnLive cloud gaming service demonstrated on Apple's iPhone
Apple tablet speculation: high-end graphics, several models
Microsoft looks to combat Apple globally with Zune content
Apple met with AdMob weeks before acquisition by Google
Apple earns key legal victory against Psystar
Apple looks to hire AAA game developer for in-house iPhone team
Apple's next-gen iPhone power amp; NASA chemical sensor app
Bill Gates praises Steve Jobs for saving Apple
AT&T responds to 'false and misleading' Verizon ads
Apple unveils browser-based iTunes Preview
AT&T asks court to pull Verizon's 'misleading' iPhone ads
Conflicting reports within Qualcomm suggest Verizon-only iPhone

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.