First Apple TV prototypes "in the works" as Apple reportedly shopping part suppliers

  • Halliburton to ditch BlackBerrys in corporate transition to Apple's iOS platform

  • Apple's iPhone takes 75% mobile phone profits with just 9% of units sold

  • Apple CEO hints at no ARM-based MacBook Air as iPad to "soon satisfy" that niche

  • Get the Lowest Prices Anywehere on MacBooks (up to $560 off): Mac Price Guide updated Feb. 7th. (Find the best prices on Macs)
    Wednesday, September 23, 2009

    One-fifth of buyers interested in Apple's unseen tablet

    By Neil Hughes

    Published: 07:40 AM EST (04:40 AM PST)


    Despite the fact that no one has seen it, a new survey says that 21 percent of buyers are interested in purchasing an Apple tablet device. That demand, along with strong Mac and iPhone sales, is expected to propel the company's stock.

    In a survey of 3,100 people, more than a fifth said they are interested in Apple's long-rumored tablet device, according to a new note to investors from RBC Capital Markets. That's well more than the 9 percent that said they were interested in the original iPhone in April 2007. The survey assumed that the product would be priced between $500 and $700 for its question.

    In addition to tablet buzz, iPhone and Mac sales are surging, analyst Mike Abramsky said. With all of those factors, he projects that AAPL stock will hit $250.

    RBC believes that smartphones are the next wave of computing, and the iPhone is leading the way. Market penetration of the devices is predicted to hit 35.1 percent, or 504 million, by the year 2012. The company said it sees room for four or five major smartphone players, likely including Apple, Research in Motion and Palm.

    Abramsky predicts that Apple will sell at least 22.8 million iPhones in the 2009 calendar year, giving the handset a 2 percent share of all cellphone sales. By 2011, he predicts that total will more than double to 54.7 million, with a 4 percent total market share.

    "We view the iPhone as a 10-year platform, with significant growth and share gains ahead," Abramsky said. "Our outlook reflects continued iPhone share gains in domestic and international markets, driven by distribution expansion, more innovations in devices and user experience, and additional iPhone SKUs. Apple's iTunes/iTunes Store/Device ecosystem remains a significant source of competitive advantage."

    RBC 1


    In addition, a recent RBC IQ/ChangeWave Survey of 4,200 people found that the iPhone represents 30 percent of smartphone users, a number that has increased since the launch of the iPhone 3GS. The note states that half of Apple stores worldwide are struggling to meet consumer demand for the iPhone 3GS. Abramsky believes Apple will sell 7.25 million iPhones in the fourth quarter, higher than the Wall Street estimate of 6.6 million.

    In addition, RBC found that MacBook sales have been strong, thanks to recent price cuts on the MacBook Pro line back-to-school pricing, and the launch of Apple's new operating system, Snow Leopard. A recent survey of 3,100 in early September shows that 25 percent of respondents bought a MacBook within the last 90 days, up from 12 percent in April. Given this, Abramsky has raised his projected Mac sales to 2.8 million, up from the previous prediction of 2.66 million.

    RBC 2

    Filed under : Investor, iPhone 71 Comments ] 
    Story topics: Mac marketshare, iPhone 3GS, Mike Abramsky, RBC   Print ] [ Story Link ] 


    RSS
    Mac Connection End of Summer Sale
    MacBook Pro Model
    Apple
    Price
    Discount
    2.4GHz dual 13" MacBook Pro $1,199.00 $1,096.05* $102.95
    2.8GHz dual 13" MacBook Pro $1,499.00 $1,382.19* $116.81
    2.2GHz quad 15" MacBook Pro $1,799.00 $1,647.06* $151.94
    2.4GHz quad 15" MacBook Pro $2,199.00 $1,983.65* $215.35
    2.4GHz quad 17" MacBook Pro $2,499.00 $2,288.23* $210.77
    Early 2011 MacBook Pro Model
    Apple
    Price
    Discount
    2.7GHz dual 13" MacBook Pro $1,499.00 $1,258.53* $240.47
    2.0GHz quad 15" MacBook Pro $1,799.00 $1,503.49* $295.51
    2.2GHz quad 15" MacBook Pro $2,199.00 $1,695.99* $503.01
    2.2GHz quad 17" MacBook Pro $2,499.00 $2,035.49* $463.51
    *Instant 3% AppleInsider Reader Discount Applied When Adding Items To Your Cart

    AppleInsider Features
    Hot Forum Topics

    Recent Articles
    Amazon nears deal with Viacom as it readies standalone video subscriptions
    Path app under fire for unauthorized address book upload
    Google to continue Motorola's FRAND licensing that seeks to monopolize H.264, UMTS
    App developers forced to submit Retina Display screenshots
    Final Cut Pro X named PCMag's Editors Choice for high-end video editing
    Apple-sparked 'App Economy' created 466K U.S. jobs in 4 years
    Buffalo Wild Wings testing Apple's iPad for quicker customer ordering
    Mac sales surge as PC sales drop 20% in UK, 12% in France
    Apple seen taking 5% of HDTV market, earning $17B in revenue
    Siri accounts for 1/4 of Wolfram Alpha queries as search engine goes 'Pro'
    RIM says BlackBerry App World has 60K apps, 13% of publishers earn more than $100K
    Apple retakes crown as world's top smartphone maker
    Chinese lawsuit seeks $38M, apology from Apple for use of iPad name
    Apple intern's thesis leaks secret project to port Mac OS X to ARM processors
    Rogers, BCE rumored to already have Apple 'iTV' prototype in their labs
    Updated UI resources in OS X 10.7.3 may hint at preparations for Mac Retina Displays
    Apple warns it will crack down on App Store rank fraud services
    Briefly: First Enyo-based iOS app, New Zealand trademark dispute
    Apple trademarks its patented "macroscalar" code optimization technology
    NPD: Apple's iPhone 4S, 4 & 3GS were top 3 US smartphones over holidays
    Apple seen partnering with existing cable operators for 'iTV' content
    Halliburton to ditch BlackBerrys in corporate transition to Apple's iOS platform
    CNN investigates Foxconn iPad factory conditions, Apple responds
    Best Buy customer survey details 42-inch Apple HDTV with iOS for $1499
    HTC cites competition from Apple's iPhone as profits drop 26%
    Third-gen iPad's 'window of opportunity' expected to drive Apple market share gains
    Samsung Galaxy Note Super Bowl ad takes more jabs at Apple users
    Weekend Tech Review: a free iBook for iPad, week 5 2012
    Apple iPhone 4S A5 chip incorporates Audience EarSmart noise reduction tech for Siri
    Google reportedly hired away Apple senior director for 'secret project'
    Motorola seeking 2.25% of Apple's sales for standard-essential patent license
    Apple removes blatant copycat apps from App Store
    Facebook snatches former Apple exec from Levi's to head global marketing
    Canalys crowns Apple top Smartphone vendor in 2011 as iPad surges past PC growth
    Apple CEO hints at no ARM-based MacBook Air as iPad to "soon satisfy" that niche
    iPhone 4S sales resume online in China with shipments by March 2
    Apple adds Genius movie, TV recommendations to Apple TV
    Apple's iPhone takes 75% mobile phone profits with just 9% of units sold
    Apple clarifies iBooks Author license, does not claim rights to content
    Former Apple product manager recounts how Jobs motivated first iPhone team








    AppleInsider RSS Feed
    AppleInsider © 1997-2011
    Please review our Privacy Policy.
    Written/Edited/Compiled by the AppleInsider Staff.