$bbtitle
Apple Stock: 222.2499 ( -2.4001 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save over $250 on MacBook Pros and $150 on iMacs with special coupons: Mac Pricing Guide updated March 20th (Find the best prices on Macs).
Share
Wednesday, September 23, 2009

Apple prepares for first Microsoft store by updating its own

By Neil Hughes

Published: 03:50 PM EST

In what could be viewed as a preemptive strike, Apple has closed its store in Mission Viejo, Calif., for renovations -- the same store that will be located near one of Microsoft's first retail outlets.

Microsoft intends to open its first two brick-and-mortar stores this fall, with one of them to be located inside The Shops at Mission Viejo. That same site already houses an Apple Store, but one AppleInsider reader has sent word that the company has closed its existing location for renovations. The store has been closed since Monday, Sept. 14.

Now boarded off, the location tells visitors, "Coming soon. The all-new Apple Store." Whether the renovations are a direct response to Microsoft's own upcoming store, or merely a coincidence is unclear.

Regardless, the rivalry between Apple and Microsoft over the Windows maker's upcoming retail venture has been heating up. Apple's rival to the north has taken cues from the Mac maker's successful retail locations, and intends to include "Guru Bars," much like the Genius Bars created by Apple.

And this week, a new report suggested Microsoft is looking to poach managers and employees from existing Apple Stores. Apple employees have allegedly been offered "significant raises" to jump ship, and managers who are snagged have been asked to contact some of Apple's tops sales people to see if they will join.

The Redmond, Wash., company has even hired real estate expert George Blankenship, one of the cornerstones of Apple's early retail efforts, to consult on its first retail stores.


The Apple Store in Mission Viejo, Calif., is closed for renovations. Photo provided.


The new retail locations will sell Microsoft software and first-party hardware, such as Zunes and Xbox 360 consoles. Third-party Windows software and Xbox games will also be available. The company also plans to open a store in Scottsdale, Ariz., before the year is out, though there is no Apple Store near that location.

Filed under : General 112 Comments ] 
Story topics: Microsoft, Apple Store, Apple Retail   Print ] [ Story Link ] 



Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Sprint features Apple iPhone in 4G Wi-Fi hotspot advertisement
Steve Jobs teams with Calif. governor to push organ donor registry
Apple begins accepting iPad apps on the App Store
Briefly: Intel short on supply of MacBook Pro-bound processors
China Mobile knocks on Apple's door, seeks preferential treatment
Apple tables push for TV subscriptions on iPad, seeks 99 cent episodes
Apple's iPad secrecy leaves many developers handicapped
Release of Apple's Mac OS X 10.6.3 Update appears imminent
Apple has pre-sold "hundreds of thousands" of iPads
Apple preps 27-inch LED Cinema Display, dodeca-core Mac Pro
Apple director Jerome York passes away
Fascinating motion magazine demo highlights iPad's potential
Confident HTC says no plans to back down from Apple lawsuit
Amazon releases free beta of Kindle for Mac eBook reading software
Apple exploring iPhone audio text message, walkie-talkie feature
Apple director Jerry York in critical condition following collapse
iPhone devs can now automate app release dates, price changes
Apple to ban film-based screen protectors from company stores
Apple adds sharing features, iPad interface tweaks to iWork.com beta
Apple's iMac to account for 25% of global desktop growth in 2010
iPad prompts changes to way magazines count circulation
Apple asks developers to test fonts in latest Mac OS X 10.6.3 beta
NPR, WSJ plan Flash-free Web sites for Apple iPad
'Fake Steve Jobs,' 'Seinfeld' scribe team for Silicon Valley comedy
Apple delays iPad keyboard dock, power adapter until May
First-gen iPhone, Droid sold 8 times better than Nexus One debut
39% of BlackBerry owners say they'd switch to an iPhone
High prices make Apple reluctant to strike longterm NAND flash deals
Apple-Google battle heats up with key hires on both sides
February Mac sales up 43%, Apple on track for 2.9M in quarter
Apple's Steve Jobs gets OK to raze dilapidated mansion
Startup developers represent one in five on Apple's App Store
Microsoft exec says Apple's HTC suit 'is not necessarily a bad thing'
Preorders for Apple iPad slow after 120K first-day rush
NYT: Steve Jobs feels Google betrayed Apple by mimicking iPhone
Apple to replace iPads in need of new battery for $99
Former P.A. Semi chief leaves Apple for chip startup - report
Roughly 10% of Microsoft employees said to be iPhone owners
Apple COO Tim Cook awarded $22 million bonus
iPad: 50,000 sales in 2 hours, Apple TV bumped, mysterious app icon

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.