$bbtitle
Apple Stock: 196.19 ( +2.07 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save over $268 on MacBook Pros and $150 on iMacs with special coupons: Mac Pricing Guide updated Feb. 9th (Find the best prices on Macs).
Thursday, July 23, 2009

Premium-priced computer market dominated by Apple

By Sam Oliver

Published: 12:15 PM EST

iPad hands-on preview
Macs made up a whopping 91 percent of the $1,000 and up computer market in June, up significantly from early 2008 when Apple's premium market share was 66 percent, according to new data released this week.

As first reported at Betanews, the latest sales figures from NPD Market Research show Apple with the lion's share of premium computer sales, and the Mac maker's commanding share only continues to grow. In May, Mac sales made up 88 percent of computers priced four figures.

The average computer sells for $701, but separating Windows PCs from Macs shows a huge disparity. While the average Windows machine in June sold for $515, the average Apple machine came in at $1,400.

In this economy, it's clear that price matters -- to an extent. This week, Apple reported a record third quarter, bolstered by new lower prices on its entire line of MacBooks. The company sold 2.6 million Macs during the quarter, ushering in its best-ever June quarter.

Apple sells only three products below $1,000: the 13-inch MacBook, and both versions of the Mac mini.

In June, Apple lowered the prices on its 15-inch and 17-inch MacBook Pros by $300. It also created the 13-inch MacBook Pro for $1,199 -- a cost of $100 less than its non-Pro predecessor.

Even with its premium prices, Apple has managed to grow its market share of computers that cost $1,000 or more. This as Microsoft has taken aim at the company's prices, calling it the "Apple tax."

In terms of overall volume, Macs held an estimated 8.7 percent of the U.S. PC market through June. But according to research firm Gartner, Apple's share is growing, having grown 2.5 percent in the second quarter while the rest of the industry slid.

Filed under : General 84 Comments ] 
Story topics: MacBook Pro, PC, Mac, marketshare   Print ] [ Story Link ] 



Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Parallels takes virtualization speed crown in head-to-head with VMware
Apple releases iPhone OS 3.2 SDK for iPad
Apple seen extending exclusive iPhone deal with AT&T
iTunes price increases mean slower sales for music labels
Apple introduces 64-bit Aperture 3 with Faces and Places
Apple's share of U.S. smartphone market grows to 25% - study
iPhone OS 3.1.3 sees 14% adoption in 6 days, new hack released
Amazon rethinking Kindle in the wake of Apple iPad
Purported 4th gen Apple iPhone parts show largely unchanged design
Execs say Apple could lower iPad price if market demands it - report
Consumers lose interest in iPad after Apple's unveiling - survey
Higher Amazon e-book prices expected to coincide with iPad launch
Inside Apple's iPad: VGA video output
Unannounced Core i7 Apple MacBook Pro surfaces in benchmarks logs
Apple's new beta of Mac OS X 10.6.3 includes few changes
One in five physicians likely to purchase Apple iPad - study
Sling Media says it didn't change iPhone SlingPlayer to appease AT&T
Credit Suisse: 75% chance AT&T keeps iPhone exclusivity in 2010
Apple denying iPhone apps that use location framework for targeted ads
Apple's iPad deal gives Hachette pricing leverage against Amazon
Eccentric but effective Steve Jobs pitches iPad to NYT execs
Owners of flickering 27-inch iMacs claim 15% refund from Apple
IDC: Apple iPhone was No. 3 smartphone in 2009 with 14.4% of market
Future Apple iPhones could share current location during a call
AT&T, Sling Media partner to allow 3G access on iPhone SlingPlayer
Apple's iTunes Preview now offers browser-based App Store access
Amazon acquires touch-screen maker for future Kindle project
Nehalem Mac Pro systems suffer audio-based performance issues
Two new hires are Apple's latest moves in mobile advertising
AT&T outbid Verizon with cheaper Apple iPad data plans - rumor
Apple seen moving 2M iPads in 2010 before sales 'catalyst' emerges
Apple iPad deal pushes another publisher to renegotiate with Amazon
Apple allegedly selects new manufacturer for next-gen iPhone
ScrollMotion tapped by publishers to develop textbook apps for iPad
Apple denies iMac production halt as shipment times improve
Apple releases iPhone OS 3.1.3 with battery reporting fix
U.S. senator presses Apple on human rights practices in China
Photo of Apple's next-generation iPhone in the wild - sources
Despite sales growth, Apple's iPhone loses market share - report
Intel 6-core i7-powered Mac Pro rumored to launch this month

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.