$bbtitle
Apple Stock: 194.34 ( +0.3099 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $280 on new MacBook Pros and up to $150 on brand new iMacs with special coupons: Mac Pricing Guide updated Nov 6th (Find the best prices on Macs).
Wednesday, June 24, 2009

Cost to build Apple's new iPhone 3G S estimated at $179

By Katie Marsal

Published: 12:00 PM EST

Apple's component and manufacturing costs for its new 16GB iPhone 3G S falls within $5 of those required to build last year's 8GB iPhone 3G, this despite a doubling of the handset's built-in storage capacity and the addition of several new components, according to a new tear-down cost analysis.

Market research firm iSuppli, which specializes in dismantling new electronic gadgets to identify their key components and assembly costs, estimates Apple's bill of materials (or BOM) on the 16GB iPhone to be $172.46 with a manufacturing expense of $6.50, for a total of $178.96.

The assessment is slightly higher than the firm's estimate of $174.33 to manufacture the original 8Gbyte iPhone 3G based on pricing in July 2008 when that handset first hit the market. These estimates do not include other charges, such as the costs to develop the iPhone's software, shipping and distribution, packaging, royalty fees and miscellaneous accessories included with each iPhone.

It's also important to note that while Apple's wireless partners offers the 16GB iPhone 3G S for as little as $199 with two-year service agreements, the actual price of the phone paid by those providers is considerably higher, reflecting a common practice amongst carriers to subsidize the upfront cost of a new phones for consumers and then profit off high-margin service subscriptions.

"From a component and design perspective, there’s also a great deal of similarity between the 3G and the 3G S," said Andrew Rassweiler, director and principal analyst, teardown services, for iSuppli. "By leveraging this commonality to optimize materials costs, and taking advantage of price erosion in the electronic component marketplace, Apple can provide a higher-performing product with more memory and features at only a slightly higher materials and manufacturing cost."

Still, the firm was able to identify a few key differences in component selection of the iPhone 3G S compared to the iPhone 3G introduced a year ago. For starters, it sports a new $5.95 single-chip Bluetooth/FM/WLAN device from Broadcom, first identified by AppleInsider back in April as the BCM4329. This combo chip takes the place of two separate chips required to perform the same functions in the iPhone 3G -- a Marvell WLAN chip and a Cambridge Silicon Radio Bluetooth integrated circuit -- signaling another industry trend by which device makers are moving to higher levels of integration and simultaneously reducing the footprint of their devices by sandwiching many functions into more compact multi-function chipsets.

iPhone 3G S


Also new to the iPhone 3G is an azimuth sensor from AKM Semiconductor, which was also first identified by AppleInsider in May as the AK8973, a 16-pin leadless IC package measuring 4mm square and 0.7mm thick. When paired with STMicroelectronics’ accelerometer, which is a 3-axis device like the AK8973, the parts facilitate the iPhone's new digital compass feature. More specifically, the STMicroelectronics part allows the 3G S to determine device orientation or inclination, while the AKM sensor detects device movement relative to magnetic north, supporting the 3G S’s capability to reorient a map displayed on the screen to correspond with the direction the user is facing.

iPhone 3G S


Also making its debut in the iPhone line is Dialog Semiconductor's $1.30 power management IC serving the 3G S’s Samsung applications processor, which replaces a corresponding NXP Semiconductors device in last year's iPhone 3G, according to iSuppli.

Meanwhile, the firm notes that although there was wide-spread speculation that Qualcomm might displace Infineon as the supplier of the iPhone's critical baseband chip, Infineon was able to hold onto its seat and is currently supplying Apple with its PMB8878 chip, which accounts for $13 of the 3G S's total component costs.  Similarly, TriQuint has reportedly kept its slot as the 3G power amplifier module supplier, supporting the tri-band HSPA functionality of the phone.

iPhone 3G S


Generally speaking, Toshiba is believed to have scored the biggest single design win in the 3G S that iSuppli tore down, with its 16Gbyte Multilevel-Cell (MLC) NAND flash costing $24. However, Apple has long-term supply agreements with at least four other major flash memory suppliers who, including Hynix, Intel, Micron, and Samsung Electronics. Of these, Samsung has most likely been chosen to supply identical parts for a percentage of the iPhone 3G Ss that will be manufactured, as Apple has long sourced its iPhone flash memory from multiple suppliers.

iPhone 3G S

 
Speaking of Samsung, the South Korean electronics maker also maintained its seat as iPhone’s primary SoC supplier, as numerous reports have previously confirmed. Priced at $14.46, the applications processor is the fourth most costly component in the iPhone 3G S after the NAND flash, the display module and the touch-screen assembly. It runs at 600MHz compared to the 400MHz version in the iPhone 3G.

Filed under : iPhone 114 Comments ] 
Story topics: iPhone 3G S   Print ] [ Story Link ] 


Pre-Order VMware Fusion 3
RSS
RSS
RSS
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Doom game creator suggests Apple embarrassed about iPhone gaming
Report: Apple to launch Verizon iPhone in Q3 2010
Apple unveils holiday shopping in-store pickup option
Apple's Broadway store to open Saturday, Nov. 14
Bizarre lawsuits connect Apple with Sarah Jessica Parker, Lil' Wayne
Apple predicted to countersue in legal battle with Nokia
Windows 7 tops Vista software sales, lags behind in hardware
Report: Apple testing RFID swipe support in iPhone prototypes
Inside Google's Android and Apple's iPhone OS as core platforms
Apple looks to hire new iPhone OS security manager
Apple investigating 'Grab & Go' simplified cross-platform sync
Apple co-founder Steve Jobs named Fortune 'CEO of the Decade'
Review roundup: Motorola Droid, Verizon's first Android handset
Apple's latest 10.6.2 beta packs fixes for VMWare, iMacs, Apple TV
Latest Snow Leopard build resurrects Atom compatibility
Bell, Telus provide new iPhone competition in Canada
'Art project' video game attacks Apple Mac machines
Hacker cracks Apple's latest iPhone 3GS security measures
The Beatles go digital with apples, but still not Apple's iTunes
Apple announces App Store offerings top 100,000
Apple launches iTunes Music Movies with exclusive content
Parallels Desktop 5 for Mac claims speed superiority
AT&T brings lawsuit against Verizon over 'Map' ad campaign
Canalys Q3 2009: iPhone, RIM taking over smartphone market
Hit-or-miss site claims 4G iPhone part; French exclusivity ends
Despite disappointing China debut, iPhone's 2010 predicted to be strong
Philadelphia's first Apple store moves closer to reality
Exclusive look at Apple's new iPod touch-based EasyPay checkout
China Unicom gains 5,000 iPhone subscribers from launch
iPhone makes enterprise market inroads for Apple
Apple pitches $30-a-month iTunes TV subscriptions - report
Apple's iPhone sees tepid sales debut in China
Apple's 2010 capital expenditures could signal major investments
Apple rumored to disable Atom support with Mac OS X 10.6.2
Apple advertising guru says he's 'not going anywhere'
First Look: Apple's 27" big screen iMac
Last chance this year to save an extra 3% on iMacs, white MacBooks
Visionary behind Apple's '1984' advertisement steps down
Flash playback issues reported on Apple's new 27-inch iMacs
Apple expands school initiative with Atlanta MacBook program

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.