By Zach Spear

Published: 01:00 PM EST

While some industry watchers are incessant in their pleas for Apple to trim the cost of its Mac computer line in order to better compete, a fresh analysis argues that new iMacs introduced Tuesday already compare quite favorably with their Windows-based counterparts and are likely to boost sales of the sluggish Mac desktop segment.

In a report released to clients on Tuesday, Oppenheimer analyst Yair Reiner compliments Apple for its sweeping overhaul of its much-neglected desktop business -- which includes new iMacs, Mac minis, and Mac Pros -- and commended its efforts to engineer and market greener products.

"We believe the product refreshes announced today will bring renewed momentum to Apple's flagging desktop sales," he wrote. "While the much anticipated update did not break new ground in terms of form factor (as we had hoped), the extent of the hardware improvements is a positive surprise."

Reiner, who's modeling Apple to generate second-quarter per-share earnings of $1.02 on revenues of $8.017 billion, made no changes to his estimates but said "pent up demand" for the new systems could drive upside to his March and fiscal year 2009 desktop predictions. He's currently modeling quarterly shipments of 619,000 desktops and 1.437 million notebooks for the three-month period ending March, while his fiscal year estimate has the Mac maker selling 2.776 million desktops and 6.371 million notebooks.

iMacs deliver more for less

The Oppenheimer analyst also used his report Tuesday to perform a side-by-side comparison of the new iMacs against all-in-one desktops from Dell and HP. He found that the mid-range $1,499 model sports faster CPU and RAM while delivering better or comparable graphics than its rivals while still coming in $100 to $250 cheaper.

He noted that even though the iMac lacks a TV tuner, the $60 to $100 upgrade price for that part doesn't negate the full savings.

A comparison of the low-range models on the market gave a slight edge to the HP TouchSmart IQ500t's two-inch larger and touch-sensitive screen, but the iMac wins handily in the processing, memory, and graphics segments. Reiner gave kudos to Apple for its iLife digital lifestyle suite, which comes with every new Mac and lacks a strong rival. The iMac and HP are priced at $1,199, while the Dell XPS One 20 sells for $899 as configured.



Comparing the mid-range 24" iMac ($1,499) with the Dell XPS One 24 ($1,599) and HP TouchSmart IQ800t ($1,749) reveals a similar pattern. While the iMac's screen is just an inch and a half smaller than the TouchSmart's, Apple's all-in-one desktop with Intel and NVIDIA technology again stands out in terms of performance.



Oppenheimer & Co. is a New York-based investment bank and full-service investment firm in business for more than 125 years. Coincidentally, the firm – located in lower Manhattan's Financial District just blocks away from Wall Street – shares its name with Apple chief financial officer Peter Oppenheimer.

Reiner reiterates his Outperform rating on shares of Apple with a 12- to 18-month price target of $120.