$bbtitle
Apple Stock: 222.2499 ( -2.4001 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save over $250 on MacBook Pros and $150 on iMacs with special coupons: Mac Pricing Guide updated March 20th (Find the best prices on Macs).
Share
Thursday, January 29, 2009

BlackBerry Storm found pricier to build than Apple's iPhone 3G

By Katie Marsal

Published: 07:10 PM EST

An insistence on a physical feedback screen and dual-network support has pushed the cost of making Research in Motion's BlackBerry Storm significantly above that of current-generation iPhones, hinting that Verizon may be paying more to rival AT&T in touchscreen phones.

Research house iSuppli has conducted a teardown which puts the price of assembling RIM's first touchscreen BlackBerry at $202.89, not including marketing, shipping and other costs involved in getting the phone to customers.

The expenses result in a phone that, in some circumstances, actually costs more for its American carrier Verizon to sell than it does to produce. While the normal retail price is just short of $250, the online pricing puts the phone at $200.

As such, the phone may cost more to subsidize than its most direct challenger at AT&T, Apple's iPhone 3G. A teardown conducted by iSuppli in July revealed that the iPhone cost a more modest $174.33 just days after its launch -- a figure that may have decreased over recent months as each individual part gets less expensive to build, and $28.56 less than the BlackBerry.

That difference is explained by RIM's decisions to include certain significantly more components, iSuppli says. Since Verizon wanted the BlackBerry to support both its own CDMA and EVDO networks as well as the GSM and HSDPA of its European partner Vodafone, RIM has had to include a Qualcomm processor that costs $34.82 by itself, or about 17.2 percent of the pure manufacturing price. Apple's phone needs only to connect to GSM and HSDPA and can use less expensive equipment to match.

In trying to address complaints that touchscreens lack physical feedback during button presses, RIM has also given the Storm a click-down screen that touches a button below. This requires a special capacitive touchscreen overlay from Synaptics that adds $15.50 to the phone's bottom line.

BlackBerry Storm bill of materials
iSuppli bill of materials for the BlackBerry Storm.


And while the features add to the price, the cost difference doesn't equate to a one-for-one improvement. The BlackBerry's screen doesn't support the complex multi-touch of the iPhone and is actively limited by the need to push downwards to register most actions, where Apple's touch-only input is quicker and more complex.

"The Storm uses a simple physical button under the primary touch screen to serve to provide haptic feedback," iSuppli senior analyst Tina Teng says. "This allows one physical key press at a time, meaning there is no double-tapping capability with the Storm."

Wi-Fi is also absent from the smartphone.

Whether or not the pricier hardware dents the profits of Verizon as much as it does AT&T is still a matter of debate. Given the flexibility of carrier discounts, Verizon isn't automatically forced to pay more to put the BlackBerry Storm's price tag close enough to the iPhone to remain competitive.

Filed under : iPhone 9 Comments ] 
Story topics: BlackBerry, Research in Motion, AT&T, Verizon   Print ] [ Story Link ] 



Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Steve Jobs teams with Calif. governor to push organ donor registry
Apple begins accepting iPad apps on the App Store
Briefly: Intel short on supply of MacBook Pro-bound processors
China Mobile knocks on Apple's door, seeks preferential treatment
Apple tables push for TV subscriptions on iPad, seeks 99 cent episodes
Apple's iPad secrecy leaves many developers handicapped
Release of Apple's Mac OS X 10.6.3 Update appears imminent
Apple has pre-sold "hundreds of thousands" of iPads
Apple preps 27-inch LED Cinema Display, dodeca-core Mac Pro
Apple director Jerome York passes away
Fascinating motion magazine demo highlights iPad's potential
Confident HTC says no plans to back down from Apple lawsuit
Amazon releases free beta of Kindle for Mac eBook reading software
Apple exploring iPhone audio text message, walkie-talkie feature
Apple director Jerry York in critical condition following collapse
iPhone devs can now automate app release dates, price changes
Apple to ban film-based screen protectors from company stores
Apple adds sharing features, iPad interface tweaks to iWork.com beta
Apple's iMac to account for 25% of global desktop growth in 2010
iPad prompts changes to way magazines count circulation
Apple asks developers to test fonts in latest Mac OS X 10.6.3 beta
NPR, WSJ plan Flash-free Web sites for Apple iPad
'Fake Steve Jobs,' 'Seinfeld' scribe team for Silicon Valley comedy
Apple delays iPad keyboard dock, power adapter until May
First-gen iPhone, Droid sold 8 times better than Nexus One debut
39% of BlackBerry owners say they'd switch to an iPhone
High prices make Apple reluctant to strike longterm NAND flash deals
Apple-Google battle heats up with key hires on both sides
February Mac sales up 43%, Apple on track for 2.9M in quarter
Apple's Steve Jobs gets OK to raze dilapidated mansion
Startup developers represent one in five on Apple's App Store
Microsoft exec says Apple's HTC suit 'is not necessarily a bad thing'
Preorders for Apple iPad slow after 120K first-day rush
NYT: Steve Jobs feels Google betrayed Apple by mimicking iPhone
Apple to replace iPads in need of new battery for $99
Former P.A. Semi chief leaves Apple for chip startup - report
Roughly 10% of Microsoft employees said to be iPhone owners
Apple COO Tim Cook awarded $22 million bonus
iPad: 50,000 sales in 2 hours, Apple TV bumped, mysterious app icon
Tight iPad supply has Apple turning down volume orders for businesses

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.