By Katie Marsal
Published: 05:50 PM EST
Usually one of most reliable and dominating presences on the show floor at Macworld's annual San Francisco expo, Adobe Systems is now warning that its presence at the 2009 event will be limited to the sidelines.
The well-known Photoshop developer told show hosts
Macworld on Wednesday that it will "
shift focus" and drop plans for its typically large booth.
Instead, Adobe will relegate itself to certain session tracks that include a complete day of demonstrations for the individual
Creative Suite 4 apps.
The software firm is quick to dismiss any notions of ill will between itself and
Macworld's parent company IDG, calling Macworld Expo a "valuable industry show" that it intends to participate in.
"The Mac community is very important to us and we will continue our strong support for this platform," the official statement reads.
No direct explanation is given for the pullback, though the news falls on the same day as Adobe has announced that it would miss its fall quarter revenue targets due to the world economic crisis. As part of an effort to improve its financial health, the company plan to cut 600 full-time jobs worldwide and to sharpen its focus on "key strategic priorities" that now don't appear to include its usual show booth.
