$bbtitle
Apple Stock: 199.92 ( -0.59 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $280 on new MacBook Pros and up to $165 on brand new iMacs with special coupons: Mac Pricing Guide updated Nov 20th (Find the best prices on Macs).
Tuesday, November 18, 2008

Apple sees Mac sales rise 28% amid latest notebook launch

By Katie Marsal

Published: 11:05 AM EST

A slowing global economy had little impact on Apple's computer business last month, as consumers willingly plunked down their cash for the company's new MacBook offerings, helping to drive Mac sales up more than 25 percent year-over-year.

According to data from market research firm NPD, which was relayed in a research note from Piper Jaffray analyst Gene Munster, sales of Macs during the month of October were up 28 percent compared to the same month one year ago. They benefitted largely from the October 14th launch of the Unibody MacBook (review) and MacBook Pro (review), which began shipping immediately thereafter.

Munster, who analyzes each month of NPD data as it arrives, said he'll need to await statistics from the months of November and December before making a definitive prediction on Apple's total Mac shipments for the company's fiscal first quarter ending the final week of December.

In the meantime, the analyst is using his experience and a recent study of sales at the Mac maker's national retail chain to issue a preliminary prediction of quarterly Mac sales of between 2.5 million to 2.7 million units -- a range generally in line with Wall Street's consensus of 2.6 million units.

"Given the MacBook launch in October, growth rates for Mac will likely decline in the months of November and December," he told clients. "That said, our 25 hours counting Macs in US Apple stores from November 9th-16th suggest Mac demand remains healthy, and was up 90 percent year-over-year, and down 5 percent sequentially."

While Munster admits that overall Mac sales are unlikely to be tracking at the 90 percent rate suggested by his recent in-store surveys, he said the study clearly demonstrates that sales of the systems remain healthy. He's modeling conservatively for Macs to post 13 percent growth next month, but did not make a prediction for the current month.

Meanwhile, NPD data on iPod sales shows the players remain strong sellers despite the advent of the iPhone, which includes all of the functions of the iPod touch family.

Compared to last October, sales were down 20 percent. But with the holiday shopping season just ahead, newly updated models on store shelves, and strong international demand, Munster believes Apple will still manage to sell anywhere from 18.5 million to 19 million units during the three-month period ending December.

Considering Apple sold 22.1 million units last December quarter, that would represent only a 14 to 16 percent yearly sales decline. However, the Piper Jaffray analyst said earlier this week he expects the company to also sell 6.4 million iPhones during the quarter, compared to 2.31 million last December quarter, suggesting the Cupertino-based firm will ship approximately 1 million more handheld products this holiday season than it did last.

"Despite the expectation for an extended consumer slowdown hitting the consumer electronics space, we believe Apple is well-positioned to weather the storm," he said. "The company has recently leveraged its unit volumes in the iPod, Mac, and iPhone businesses to lower prices moderately while generally maintaining margins."

Filed under : General 63 Comments ] 
Story topics: Gene Munster, Piper Jaffray   Print ] [ Story Link ] 


Download Parallels 5.0 Today
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple's App Store approval process gets partially automated
TomTom to release iPod touch-specific GPS car kit
China Unicom expects 10% of 3G users on iPhone in 3 years
Steve Jobs e-mails terse response to upset Apple developer
Hack re-enables Atom processor compatibility for Mac OS X 10.6.2
Microsoft shareholders grill CEO about Apple, iPhone
Google outlines Chrome OS plans for netbooks
Sony announces iTunes competitor for music, movies, books
Apple investigates space-age fitness tracking technology
Web search statistics show Bing stagnant, Google growing
New apps said to make iPod touch more prominent in Apple stores
Piper: Apple tablet no more than $700, launch timing irrelevant
Major publisher preps for Apple tablet as delay, OLED rumors surface
AT&T faces setback in legal battle over Verizon ads [u]
TomTom app updated to support iPod touch, first-gen iPhone
Oct. estimates suggest Apple will sell 2.9M Macs this quarter
Microsoft retail store gets odd viral marketing buzz
Rumored 'Google Phone' said to be coming in 2010
Evidence suggests Apple at work on Mac OS X 10.7
iPhone approved in South Korea; China Mobile talks continue
AT&T upgrades network as wireless traffic quadruples over past year
Apple store in upscale Greenwich, Conn., to open Saturday
Needham downgrades Apple stock on technicality
Verizon rumored to embrace Palm in 2010 to combat iPhone
Apple's iPhone App Store takes off in China
Belgian heist lands thousands of stolen Apple iPhones
Verizon responds to AT&T in court: 'The truth hurts'
Apple said to release iPhone app for in-store appointments
OnLive cloud gaming service demonstrated on Apple's iPhone
Apple tablet speculation: high-end graphics, several models
Microsoft looks to combat Apple globally with Zune content
Apple met with AdMob weeks before acquisition by Google
Apple earns key legal victory against Psystar
Apple looks to hire AAA game developer for in-house iPhone team
Apple's next-gen iPhone power amp; NASA chemical sensor app
Bill Gates praises Steve Jobs for saving Apple
AT&T responds to 'false and misleading' Verizon ads
Apple unveils browser-based iTunes Preview
AT&T asks court to pull Verizon's 'misleading' iPhone ads
Conflicting reports within Qualcomm suggest Verizon-only iPhone

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.