Apple said to hold 'iPad 3' event first week in March

  • Apple employee says upcoming new iPad 3 to have "truly amazing" screen

  • Pictured Sharp LCD panel claimed to be Retina Display for Apple's 'iPad 3'

  • Doubts cast on likelihood of quad-core A6 CPU in third-gen iPad

  • Lowest Prices ANYWHERE on MacBooks with exclusive AI coupons: Mac Price Guide updated Feb. 9th. (Find the best prices on Macs)
    Tuesday, October 14, 2008

    Microsoft already on defense, cites "Apple Tax" in new emails

    By Slash Lane

    Published: 11:20 AM EST (08:20 AM PST)


    There's still a few hours to go before Apple takes the wraps off its new notebook line, but that hasn't stopped its rival to the north from scrambling into a defensive stance, firing off emails to its employs that bill the new systems as overpriced, underspec'd and locked down.

    Gizmodo, which published excerpts from the Microsoft email, says the Redmond, Wash.-based software giant included charts comparing the feature sets of similarly priced Windows and Mac notebooks, and made repeated (eight) accusations of an "Apple Tax."

    "The email is interesting: nothing they say is incorrect, but none of it is new. Most importantly, all of it misses the point completely," the gadget blog wrote. "Most Apple buyers are fully aware that they could purchase cheaper computers from another manufacturer -- after all, Apple's hardware specifications aren't exactly closely guarded secrets."

    Microsoft referenced a Morgan Stanley research note from last month in which the firm cited a bruised global economy as an indicator that growth in the high-end PC would fall, leaving much of the industry's growth prospects to " the sub-$1,000 market where Apple does not play."

    "Even if Apple were to drop pricing, the Apple Tax still prices Macs well outside of the sub-$1000 range," Microsoft said. "You can get a PC laptop with a bigger hard drive, more RAM, a media-card reader, more USB ports, and a bigger screen, for much less than a Mac."

    The software maker simply charged Apple with offering consumers only one "significantly upgradeable Mac," the Mac Pro priced at $2799. It said consumers can "upgrade just about any Windows desktop PC" without having to drop loads of cash on new software that would be required when making the switch to Apple's computer line.

    "Repurchasing software to make your Mac do all the things your PC does will cost you hundreds of dollars," the company said. "Buying a Mac means scrapping your software and buying new applications (for up to $1,100) that run on Mac, just to do what you can still easily do on a new PC with the applications you already have."

    Microsoft also lambasted Apple for withholding a slew of hardware features from its Mac line that have been available on Windows PCs "for years," such as HDMI, Blu-Ray, eSATA, MediaCard Readers, built-in 3G, Fingerprint readers, and TV Tuners.

    "Not only does this mean you get to use the latest and greatest now, but since it’s so easy to upgrade PCs, it also means that your computer is more future-ready…you can get today’s technology now, and tomorrow’s technology the minute its available," the company said.

    Microsoft is presently enthralled in a $300 million advertising campaign aimed at cleaning up the image of Windows Vista-based PCs, which have been tarnished at the hands of Apple and its own "I'm a PC, I'm a Mac" international advertising blitz.

    Filed under : Future Hardware 91 Comments ] 
    Story topics: Microsoft, MacBook Pro, MacBook, Vista   Print ] [ Story Link ] 


    RSS
    Mac Connection End of Summer Sale
    MacBook Pro Model
    Apple
    Price
    Discount
    2.4GHz dual 13" MacBook Pro $1,199.00 $1,096.05* $102.95
    2.8GHz dual 13" MacBook Pro $1,499.00 $1,382.19* $116.81
    2.2GHz quad 15" MacBook Pro $1,799.00 $1,647.06* $151.94
    2.4GHz quad 15" MacBook Pro $2,199.00 $1,983.65* $215.35
    2.4GHz quad 17" MacBook Pro $2,499.00 $2,288.23* $210.77
    Early 2011 MacBook Pro Model
    Apple
    Price
    Discount
    2.7GHz dual 13" MacBook Pro $1,499.00 $1,258.53* $240.47
    2.0GHz quad 15" MacBook Pro $1,799.00 $1,503.49* $295.51
    2.2GHz quad 15" MacBook Pro $2,199.00 $1,695.99* $503.01
    2.2GHz quad 17" MacBook Pro $2,499.00 $2,035.49* $463.51
    *Instant 3% AppleInsider Reader Discount Applied When Adding Items To Your Cart

    AppleInsider Features
    Hot Forum Topics

    Recent Articles
    Apple said to be in 'crunch mode' to ready 'iPad 3' apps for on-stage demos, ads
    Google reportedly working on wireless home entertainment system
    Samsung Galaxy 10.1N cleared for sale in Germany
    Apple deadline for sandboxing in Mac App store arrives March 1
    AT&T throttling unlimited data users starting at 2 GB per month based on location
    Apple employee says upcoming iPad 3 to have "truly amazing" screen
    Workers' rights petitions delivered to Apple's Grand Central store
    US NOAA ditches BlackBerry, chooses Apple's iPhone and iPad
    FBI file on Steve Jobs reveals he was considered for White House position
    Apple now worth more than Google and Microsoft combined [u]
    Apple exploring 3D frame-of-reference iOS interface based on eye, light location
    Apple said to hold 'iPad 3' event first week in March
    Pictured Sharp LCD panel claimed to be Retina Display for Apple's 'iPad 3'
    Leaked photo allegedly shows outside back cover of Apple's next iPad
    Alleged Foxconn hack allowed bogus orders to be placed for vendors
    White MacBook sales come to close as Apple ceases sales to education institutions
    Google says it won't support fair licensing in open standards as Apple, Microsoft, Cisco have
    Cisco backs Apple's ETSI request for fair and open licensing of standards patents
    Doubts cast on likelihood of quad-core A6 CPU in third-gen iPad
    Path apologizes, offers opt-out for address book uploading
    iTunes Match generates 'magic money' for music copyright holders
    Siri rumored to gain support for Mandarin, Japanese and Russian in March
    US Air Force may buy 18,000 Apple iPads for cargo aircraft
    Purported 'iPad 3' back panel shows space for larger battery, new LCD
    Worker abuse petitions to be delivered Thursday at Apple's Grand Central store
    Microsoft joins Apple in pledging support for injunction free, FRAND patent licensing
    iPhone best at retaining resale value and offers lowest total cost of ownership
    iTunes-sponsored live Paul McCartney concert to stream for free on Apple TV
    Mobile carriers hate not having iPhone, pay premiums to get it
    Viacom deal brings MTV, Comedy Central, Nickelodeon shows to Amazon Prime
    European Apple resellers say lack of inventory is putting them out of business
    Sprint sold 1.8M iPhones in holiday quarter, 40% to new subscribers
    Apple continues adding Lion Internet Recovery support to 2010 Macs
    Amazon nears deal with Viacom as it readies standalone video subscriptions
    Apple asks ETSI standards body to set rules for standards essential patents
    Path app under fire for unauthorized address book upload
    Google to continue Motorola's FRAND licensing that seeks to monopolize H.264, UMTS
    App developers forced to submit Retina Display screenshots
    Final Cut Pro X named PCMag's Editors Choice for high-end video editing
    Apple-sparked 'App Economy' created 466K U.S. jobs in 4 years








    AppleInsider RSS Feed
    AppleInsider © 1997-2011
    Please review our Privacy Policy.
    Written/Edited/Compiled by the AppleInsider Staff.