$bbtitle
Apple Stock: 199.92 ( -0.59 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $280 on new MacBook Pros and up to $165 on brand new iMacs with special coupons: Mac Pricing Guide updated Nov 20th (Find the best prices on Macs).
Thursday, October 9, 2008

Apple makes October 14th MacBook event official

By AppleInsider Staff

Published: 12:00 PM EST

Apple will hold a special event next Tuesday to introduce new Mac notebooks at its Cupertino-based campus after all.

The event

Invites sent to members of the media Thursday included an image of an aluminum Mac notebook with the tagline: "The spotlight turns to notebooks."

The event is set to take place at 10:00 a.m. Pacific Time on Tuesday, October 14th at the Apple Town Hall on the company's Cupertino, Calif.-based campus.

Apple has used the Town Hall venue in recent years as a more intimate setting for its Mac-related product announcements that are timed for release outside larger forums such as the January Macworld Expo and spring Worldwide Developers Conference.

Last July, the company used the Town Hall to introduce aluminum iMacs and showcase new versions of iWork and iLife. In February of 2006, a similar event was held to take the wraps off the now defunct iPod Hi-Fi and Core Duo Mac mini.

This year, the Mac maker is expected to showcase new families of matching, aluminum-clad MacBooks and MacBook Pros that may be priced more aggressively than its existing models.

MacBook Pro?
An invited sent to members of the media | Credit Ars Technica


Potential pricing

A report published Thursday by the Inquisitr claims that some Apple retail stores have been provided with pricing sheets for new MacBook and MacBook Pro models, with prices ranging from $800 to $3100.

The author cited a source who says that the shops "usually" receive these pricing lists 10 days before products hit the market -- a claim that is not necessarily true. Should the price points prove accurate, however, they would imply that Apple is prepared to slash the price of its entry-level MacBook by more than 27 percent.

The current MacBook line is priced between $1099 and $1499, while the MacBook Pro family ranges in cost from $1999 to $2799.

The notebooks

On Thursday, people familiar with the upcoming notebooks confirmed to AppleInsider that an image (below) joins one from July (also below) in serving as an authentic capture of a portion of the next-generation 15-inch MacBook Pro.

MacBook Pro?
An authentic photo of Apple's next-gen MacBook Pro top panel and left-side port makeup.


MacBook Pro?
Another authentic photo showing the MacBook Pros base panel and top shell .


A new family of 13-inch MacBooks are expected to adopt a very similar design. AppleInsider has been following the story on Apple's next-generation notebook plans since April, outlining its expectations in a series of reports, each of which are listed below.

Possible MacBook Photos
New photos which may reveal part of Apple's next-gen 13-inch MacBook design.


Previous reports on next-gen MacBooks

MacBook, MacBook Pro to get new aluminum designs (April)

Next-gen MacBook Pro casing design revealed, new battery cover (July)

New notebooks will include something other than Intel's Montevina chipset (July)

New MacBooks to follow iPods by several weeks; iMac bumps by mid-November (August)

New MacBooks tracking for mid-October timeframe (September)

First test batches of new MacBooks ship out of China (September)

Next-gen MacBook, MacBook Pro spotted in matching outfits (September)

New photo may reveal more of Apple's next-gen MacBook Pro (October)

Sources: latest MacBook Pro photo is the real deal (Today)

Filed under : Future Hardware 160 Comments ] 
Story topics: MacBook Pro, MacBook   Print ] [ Story Link ] 


Download Parallels 5.0 Today
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple's App Store approval process gets partially automated
TomTom to release iPod touch-specific GPS car kit
China Unicom expects 10% of 3G users on iPhone in 3 years
Steve Jobs e-mails terse response to upset Apple developer
Hack re-enables Atom processor compatibility for Mac OS X 10.6.2
Microsoft shareholders grill CEO about Apple, iPhone
Google outlines Chrome OS plans for netbooks
Sony announces iTunes competitor for music, movies, books
Apple investigates space-age fitness tracking technology
Web search statistics show Bing stagnant, Google growing
New apps said to make iPod touch more prominent in Apple stores
Piper: Apple tablet no more than $700, launch timing irrelevant
Major publisher preps for Apple tablet as delay, OLED rumors surface
AT&T faces setback in legal battle over Verizon ads [u]
TomTom app updated to support iPod touch, first-gen iPhone
Oct. estimates suggest Apple will sell 2.9M Macs this quarter
Microsoft retail store gets odd viral marketing buzz
Rumored 'Google Phone' said to be coming in 2010
Evidence suggests Apple at work on Mac OS X 10.7
iPhone approved in South Korea; China Mobile talks continue
AT&T upgrades network as wireless traffic quadruples over past year
Apple store in upscale Greenwich, Conn., to open Saturday
Needham downgrades Apple stock on technicality
Verizon rumored to embrace Palm in 2010 to combat iPhone
Apple's iPhone App Store takes off in China
Belgian heist lands thousands of stolen Apple iPhones
Verizon responds to AT&T in court: 'The truth hurts'
Apple said to release iPhone app for in-store appointments
OnLive cloud gaming service demonstrated on Apple's iPhone
Apple tablet speculation: high-end graphics, several models
Microsoft looks to combat Apple globally with Zune content
Apple met with AdMob weeks before acquisition by Google
Apple earns key legal victory against Psystar
Apple looks to hire AAA game developer for in-house iPhone team
Apple's next-gen iPhone power amp; NASA chemical sensor app
Bill Gates praises Steve Jobs for saving Apple
AT&T responds to 'false and misleading' Verizon ads
Apple unveils browser-based iTunes Preview
AT&T asks court to pull Verizon's 'misleading' iPhone ads
Conflicting reports within Qualcomm suggest Verizon-only iPhone

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.