$bbtitle
Apple Stock: 194.562 ( +3.752 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $280 on new MacBook Pros and up to $150 on brand new iMacs with special coupons: Mac Pricing Guide updated Nov 5th (Find the best prices on Macs).
Wednesday, October 8, 2008

Analysts slash 2009 mobile phone market growth predictions

By Prince McLean

Published: 08:00 AM EST

A slowing global economy has analysts predicting significantly less growth in the mobile phone market next year, piling on problems for Nokia, Motorola, and Samsung.

The overall phone market has been steadily growing, although not nearly as fast as the smartphone segment. But next year, UBS analyst Maynard Um expects growth to slow from 6% to just 3%, while JPMorgan analyst Ehud Gelblum cut his more optimistic expectations from 8.1% to 6.1%, according to a report by Reuters.

According to Strategy Analytics, the global cell phone market grew by more than 14% over the previous year in the first quarter of 2008, from 247.2 million units to 282 million. Smartphone growth was even better, with Gartner reporting 29% growth in the first quarter.

Smartphone sales aren't entirely safe however, as Gartner recently reported that growth in the second quarter had already slipped to 15.7% compared to the previous year. Gartner expected smartphone sales to improve in the third however, with analyst Roberta Cozza noting, "Wider availability of new touch smartphone models together with the global introduction of the iPhone 3G will help sales of smartphones return to stronger growth in the third quarter of 2008."

Apple's sales in the second quarter had tapered off to less than a million units as inventories of the original iPhone model were allowed to dry up for weeks in advance of the iPhone 3G. Analysts expect Apple to announce sales of roughly 5 million units for the third calendar quarter that just ended, putting Apple at or near a tie for second place with RIM, and behind smartphone leader Nokia.

Apple in the storm

While every phone vendor is expected to feel the pinch of the global economy, Apple is in the favorable position of being sheltered within the faster growing smartphone segment while selling a differentiated, popular product. Over the last year, Apple's iPod business similarly saw growth in a market where rivals struggled with lost sales. The iPod and iPhone are particularly strong among teens.

Apple's strong brand and the maturity of the iPhone and its App Store should also help set it apart in a tightening economy where consumers will be more conservatively scrutinizing a variety of similar touchscreen offerings from competing vendors who haven't yet finished their own online software stores on their brand new or not yet completed models, including the RIM's BlackBerry Storm, T-Mobile's Android-based G1, and Windows Mobile 6 devices from HTC and Sony Ericsson.

With phone unit prices obscured behind phone subsidies, smartphones appear to offer more desirable features at a retail price comparable to simpler phones. Nokia warned a month ago that it was facing market share losses in the third quarter, and UBS' Um also noted that "many handset vendors are struggling" in addition to Nokia, specifically mentioning second place Samsung and third place Motorola, which has been struggling since 2007 and has nothing new to offer in the pipeline.

Filed under : iPhone 4 Comments ] 
Story topics: Android, Motorola, Nokia, Research in Motion, BlackBerry, Samsung   Print ] [ Story Link ] 


Pre-Order VMware Fusion 3
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple co-founder Steve Jobs named Fortune 'CEO of the Decade'
Review roundup: Motorola Droid, Verizon's first Android handset
Apple's latest 10.6.2 beta packs fixes for VMWare, iMacs, Apple TV
Latest Snow Leopard build resurrects Atom compatibility
Bell, Telus provide new iPhone competition in Canada
'Art project' video game attacks Apple Mac machines
Hacker cracks Apple's latest iPhone 3GS security measures
The Beatles go digital with apples, but still not Apple's iTunes
Apple announces App Store offerings top 100,000
Apple launches iTunes Music Movies with exclusive content
Parallels Desktop 5 for Mac claims speed superiority
AT&T brings lawsuit against Verizon over 'Map' ad campaign
Canalys Q3 2009: iPhone, RIM taking over smartphone market
Hit-or-miss site claims 4G iPhone part; French exclusivity ends
Despite disappointing China debut, iPhone's 2010 predicted to be strong
Philadelphia's first Apple store moves closer to reality
Exclusive look at Apple's new iPod touch-based EasyPay checkout
China Unicom gains 5,000 iPhone subscribers from launch
iPhone makes enterprise market inroads for Apple
Apple pitches $30-a-month iTunes TV subscriptions - report
Apple's iPhone sees tepid sales debut in China
Apple's 2010 capital expenditures could signal major investments
Apple rumored to disable Atom support with Mac OS X 10.6.2
Apple advertising guru says he's 'not going anywhere'
First Look: Apple's 27" big screen iMac
Last chance this year to save an extra 3% on iMacs, white MacBooks
Visionary behind Apple's '1984' advertisement steps down
Flash playback issues reported on Apple's new 27-inch iMacs
Apple expands school initiative with Atlanta MacBook program
Apple execs not enthusiastic about 'unattractive' online print market
Review: Apple's redesigned, late 2009 13-inch MacBook
First Look Review: Apple's wireless, multitouch Magic Mouse
Apple's iPhone hits China with high price, without Wi-Fi
iTunes 9.0.2 connects with Apple TV 3.0, kills Palm Pre sync
Apple releases Apple TV 3.0 software with redesigned interface
Apple investigates media playing headset, shoe wear-out sensor
Apple TV 3.0 software update to support iTunes LP, Extras
Nintendo profits freefall as iPhone cuts into portable game sales
Apple engineers ramp up overseas trips for tablet - report
Apple's first France store to open November 7th - reports

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.