$bbtitle
Apple Stock: 194.34 ( +0.3099 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $280 on new MacBook Pros and up to $150 on brand new iMacs with special coupons: Mac Pricing Guide updated Nov 6th (Find the best prices on Macs).
Thursday, September 4, 2008

Apple suspected in new deal for PowerVR graphics in multi-touch devices

By Kasper Jade & Prince McLean

Published: 02:15 PM EST

Apple is believed to have extended a deal with Imagination Technologies that will see graphics cores from the chipmaker situated in future multi-touch devices for years to come.

In a statement Thursday, Imagination announced that an "international electronics systems company" has inked a "multi-year, multi-use license" extension that will grant the unnamed company access to its broad portfolio of current and future PowerVR graphics and video IP cores.

The new agreement is said to extend upon a deal originally forged back in July of 2007. At the time, Imagination said "the SoCs to be developed under this license agreement will be produced for this new partner by Imagination’s existing semiconductor partners and/or new chip manufacturing partners."

Given that the "electronics system company" was both a "new partner" and not itself a chip manufacturer strongly suggested that the mystery company was in fact, Apple, which stands among few other companies new to mobile graphics core licensing but dependent upon third party manufacturers who are already Imagination partners.

The iPhone and most other mobile devices use a version of Imagination's PowerVR MBX graphics processor core that supports features of OpenGL ES 1.1. Many mobile chip manufactures, including Apple SoC manufacturing partner Samsung, also have a design license to modify and develop their own SoCs that include the MBX graphics core.

However, Imagination announced separately this past April that it signed a manufacturing-only license with Samsung with respect to its next-generation PowerVR SGX VXD video IP cores, which introduces OpenGL ES 2.0 support, along with a Universal Scalable Shader Engine that provides mobile devices with highly efficient, shader-based 3D graphics. The new core is not only backwards compatible with code developed for MBX, but also runs that code with better performance and efficiency.

This lead people familiar with the matter to suggest that Apple, which recently acquired fabless chipmaker PA Semi, had orchestrated a triangular deal in which it would internally develop its own next-generation mobile SoCs that incorporate Imagination's latest graphics technology and then use Samsung to manufacture the chips.

As a result of license extension announced Thursday, Imagination said it expects its IP cores to be featured "in a number of new SoCs to be used in this company’s future products" for which it will receive on-going licence fees as well as royalty revenues.

By gaining exclusive access to new generations of mobile graphics technology from Imagination's portfolio and pairing them with custom-designed SoCs, Apple can differentiate its products from other smartphones and mobile Internet devices with an edge in performance while offering full support for industry standard OpenGL ES graphics.

It should also be noted, however, that the door is open for Apple to incorporate future versions of Intel's Atom line of mobile processors, which also incorporate Imagination's PowerVR graphics cores.

For more on Apple's secret licensing deal with Imagination, see AppleInsider's two page report titled Apple's bionic ARM to muscle advanced gaming graphics into iPhones.

Filed under : iPhone 8 Comments ] 
Story topics: Newton, P.A. Semi, iPhone 3G, multi-touch   Print ] [ Story Link ] 


Pre-Order VMware Fusion 3
RSS
RSS
RSS
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Doom game creator suggests Apple embarrassed about iPhone gaming
Report: Apple to launch Verizon iPhone in Q3 2010
Apple unveils holiday shopping in-store pickup option
Apple's Broadway store to open Saturday, Nov. 14
Bizarre lawsuits connect Apple with Sarah Jessica Parker, Lil' Wayne
Apple predicted to countersue in legal battle with Nokia
Windows 7 tops Vista software sales, lags behind in hardware
Report: Apple testing RFID swipe support in iPhone prototypes
Inside Google's Android and Apple's iPhone OS as core platforms
Apple looks to hire new iPhone OS security manager
Apple investigating 'Grab & Go' simplified cross-platform sync
Apple co-founder Steve Jobs named Fortune 'CEO of the Decade'
Review roundup: Motorola Droid, Verizon's first Android handset
Apple's latest 10.6.2 beta packs fixes for VMWare, iMacs, Apple TV
Latest Snow Leopard build resurrects Atom compatibility
Bell, Telus provide new iPhone competition in Canada
'Art project' video game attacks Apple Mac machines
Hacker cracks Apple's latest iPhone 3GS security measures
The Beatles go digital with apples, but still not Apple's iTunes
Apple announces App Store offerings top 100,000
Apple launches iTunes Music Movies with exclusive content
Parallels Desktop 5 for Mac claims speed superiority
AT&T brings lawsuit against Verizon over 'Map' ad campaign
Canalys Q3 2009: iPhone, RIM taking over smartphone market
Hit-or-miss site claims 4G iPhone part; French exclusivity ends
Despite disappointing China debut, iPhone's 2010 predicted to be strong
Philadelphia's first Apple store moves closer to reality
Exclusive look at Apple's new iPod touch-based EasyPay checkout
China Unicom gains 5,000 iPhone subscribers from launch
iPhone makes enterprise market inroads for Apple
Apple pitches $30-a-month iTunes TV subscriptions - report
Apple's iPhone sees tepid sales debut in China
Apple's 2010 capital expenditures could signal major investments
Apple rumored to disable Atom support with Mac OS X 10.6.2
Apple advertising guru says he's 'not going anywhere'
First Look: Apple's 27" big screen iMac
Last chance this year to save an extra 3% on iMacs, white MacBooks
Visionary behind Apple's '1984' advertisement steps down
Flash playback issues reported on Apple's new 27-inch iMacs
Apple expands school initiative with Atlanta MacBook program

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.