$bbtitle
Apple Stock: 140.02 ( -2.81 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $250 on new MacBook Pros and up to $180 on new iMacs: Mac Pricing Guide updated July 3rd (Find the best prices on Macs).
Wednesday, August 13, 2008

Apple's Best Buy play makes 12m iPhones "very conservative"

By Aidan Malley

Published: 07:10 PM EST

An agreement for Best Buy to start selling iPhones will help make already strong estimates for Apple's device sales seem all too modest, according to an investment note from Lehman Brothers.

Analyst Ben Reitzes determines that the large increase in the number of American distribution points that comes with the Best Buy initiative, combined with more than one million iPhones sold on the launch weekend alone, should result in Apple blowing past earlier predictions for the rest of calendar 2008.

"We believe our estimate of 3.8 million iPhones sold in Apple’s [September quarter] is very conservative," Reitzes says. "Furthermore, we believe that initial demand overseas is very strong and will get much stronger; we estimate at least 8.3 million iPhones could be sold in [the December quarter]," equating to 12.1 million of the new devices trading hands during the summer and fall combined.

The analyst notes that Apple has enjoyed the results of its rapidly expanding Best Buy presence with Macs and may be poised to expand the "halo" effect with iPhones on sale at the third-party chain, as customers buying iPhones come back to buy other Apple products.

The timing of Apple's retail expansion is also seen as fortunate given a much healthier iPhone supply starting from late July, though the researchers at Lehman don't anticipate the Cupertino, Calif.-based company's supply levels to keep up with demand before September. International demand may exacerbate the problem with over 20 countries set to offer the device on August 22nd.

These factors could also be enough to skew estimates for future years, Reitzes adds. Lehman now believes its prediction of 24.2 million iPhones sold in Apple's fiscal 2009 is just as conservative as for the next few months and could be similarly pessimistic through fiscal 2010.

Not every analyst shares this point of view. Although Reitzes believes iPhone sales at Best Buy and elsewhere should have a significant effect on Apple's cash flow, UBS Investment Research analyst Maynard Um notes that each Best Buy store would have to sell about 200 iPhones to move Apple's earnings per share by one cent. That's performance unlikely to occur so early into the retail expansion, he argues.

Even if true, the Lehman expert views the move as a "tipping point" that will get iPhones into more places and boost sales, and that it won't be alone: in addition to redesigned MacBook lines which match information provided to AppleInsider, he also expects multiple MacBook Air variants, new iPods, and the possibility of an ultraportable media and messaging device appearing in the next six months.

Filed under : iPhone 30 Comments ] 
Story topics: Best Buy, iPhone 3G, Newton, tablet, Lehman Brothers   Print ] [ Story Link ] 


(13") $1,094.00 (15") $1,579.00 (15") $2,089.00
(13") $1,394.00 (15") $1,799.00 (17") $2,249.00
See more prices in AppleInsider's Mac Price Guide
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Countering rumor says Apple and NVIDIA "doing just fine"
Breaking: shot fired, one wounded at Virginia-based Apple Store
First iPhone 3GS jailbreaking tool available for download
iPhone 3GS marked AT&T's "best-ever sales day"
iPhone overheating problems could see aid from new patent
Apple working to fix unreleased iPhone SMS exploit
Pesky Psystar to emerge from Chapter 11 with new Mac offering
Apple looks towards fingerprint-based multi-touch controls
Apple developing "active packaging" for iPods and iPhones
Apple may drop NVIDIA chips in Macs following contract fight
Apple covering all the bases with Mac OS X 10.5.8 betas
University of Florida's PharmD program to require iPod touch
Apple's Mac shipments rebounding sharply in recent weeks
iPhone Software 3.1 to deliver new video and Voice Control features
Apple posts iPhone OS 3.1 beta, SDK with new video extensions
White iPhone 3GS units discoloring from excessive heat
Maine's expanded MacBook program the 'largest of its kind'
Mozilla releases faster, safer, smarter version of Firefox browser
Dell working on pocket-sized Internet gadget
MacBook Air firmware updated to support replacement batteries
Apple sees brief iPhone 3GS shortages; NVIDIA intros CS4 plugins
Steve Jobs returns to work at Apple
Apple, other phone makers agree on standard charger for Europe
Apple posts new Snow Leopard, 10.5.8 seeds
iPhone marketing head goes to VC firm; iTunes breaks records after Jackson death
Briefly: more affordable iMacs from Apple expected by fall
Apple's latest high-end MacBook Air slower than predecessor
Apple's profit margin on Mac minis slimmer than usual
Apple ups stake in iPhone graphics chip designer
Windows 7 priced below Vista, to allow upgrades from XP
Mossberg: New MacBook Pro has best battery life "ever tested"
Apple sued over 'false' iTunes gift card promises
Proof-of-concept ports Leopard's icon stacks to iPhone (video)
iPhone 3GS spurs 400% increase in mobile video uploads to YouTube
Tidbit: Apple naming Leopard point release after ancient gods
Upgrade fee sees few iPod touch users updating to 3.0 software
Apple exploring wireless system for quantifying the unquantifiable
Bogged down AT&T 3G to clear in months; Buffett criticizes Jobs
Apple updates Apple TV, Remote app to allow multi-touch control [u]
Apple undersells, over-delivers on iPhone 3GS speed - report

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.