$bbtitle
AAPL: 173.74 ( -0.93 ) AppleInsider RSS Feed
Search:
AppleInsider.com Archives Reviews Anonymous Mailer Submit Story AppleInsider Forums Polls Advertise on AppleInsider Contact AppleInsider
Help AppleInsider: Please take a moment to complete this quick survey.
Monday, July 14, 2008

Apple sells 1 million iPhone 3Gs in first weekend

By AppleInsider Staff

Published: 08:40 AM EST

Despite widespread activation problems, Apple said Monday that it sold its one millionth iPhone 3G on Sunday, just three days after the new handset launched worldwide on Friday, July 11.

"iPhone 3G had a stunning opening weekend," said Apple chief executive Steve Jobs.

Last year, Apple managed to sell just 270,000 iPhones during the first two days. Although the Cupertino-based electronics maker did not release a three day tally for first-generation iPhone sales, it would take the company nearly two and a half months to sell its one millionth unit.

"It took 74 days to sell the first one million original iPhones, so the new iPhone 3G is clearly off to a great start around the world," Jobs added.

Unlike last year when opening weekend iPhone sales took place exclusively in the United States, this year's roll-out was helped by simultaneous launches in 20 additional countries, including Australia, Austria, Belgium, Canada, Denmark, Finland, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.

The three day sales total is sure to send a shiver down the spines of rival handset makers and is particularly impressive given widespread activation issues that plagued the launch from the get-go, at times slowing sales and activations to a snail's pace.

Although the new handset went on sale at 8:00 a.m. Friday morning, Apple retail stores around the country were still battling long lines -- sometimes hundreds of customers deep -- in the late evening hours on Saturday and Sunday morning. There was still a line some 60 customers long at Apple's flagship shop on Fifth Ave in Manhattan early Monday morning.

Gene Munster, an analyst with Piper Jaffray & Co., had his team observe the weekend launch by visiting Apple and AT&T retail stores in the New York and Minneapolis area. He roughly estimated early Monday morning that Apple sold just 425,000 units worldwide during the weekend, and that it would take the company another two weeks before it could hit the 1 million mark.

One analyst was spot on in his estimates for opening weekend sales, however. Mike Abramsky with RBC Capital Markets issued a research report to clients on Friday in which he said that pent up demand, expanded distribution, and lower pricing would push shipments of over 1 million iPhone 3Gs during the first weekend -- a more than fourfold increase over the previous year.

"We expect Apple to ship 5.1 million units in [the three-month period] after launch and 6.5 million 3G phones" in the December quarter, he said.

Shares of Apple rose $4.03 or more than 2.3 percent to $176.61 in early morning trading on the Nasdaq stock market.

Filed under : iPhone 69 Comments ] 
Story topics: iPhone 3G   Print ] [ Story Link ] 

Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple: iPhone security holes, contacts lag, GPS quirks to be fixed soon
Bloomberg accidentally publishes Steve Jobs obituary
Apple details next-gen multi-touch techniques for tablet Macs
Why Apple keeps its iPhone 2.0 SDK under NDA
Behind the iPhone Software 2.0.2 fix to reduce dropped calls
iPods, MacBooks, iMacs up next on Apple's 2008 roadmap
Repeat tests show iPhone 3G doesn't suffer from faulty hardware
Apple iPhone ad banned in UK due to "misleading" claims
Psystar accuses Apple of anti-competitive tactics in countersuit
Apple to co-host panel on future of video surveillance
Orange admits to capping 3G speeds in France
Road to Mac OS X 10.6 Snow Leopard: 64-Bits
New BlackBerry suffering same 3G connection drops as iPhone
Consensus builds for rumored Sept. 9 iPod event
Study points to network weakness as source of iPhone 3G woes
Apple's Sept quarter Mac and iPod sales ahead of estimates
iPhone Software 2.1 to stifle open source copy-and-paste effort
Report: Mac adoption expanding in the enterprise
Apple developers get new builds of Safari 4, Mac OS X 10.5.5
Digg founder claims knowledge of 4G iPod nano, iTunes 8.0
Apple releases MacBook Air update to fix processor idling bug
iPhone 3G sales hampered by Windows Mobile
Next-gen MacBook Air CPU; Apple's SoHo neighbors complain
Apple investigating iTunes block in China
Russian iPhone 3G deal demands 1.8 million sales per year
Orange Poland shops allegedly creating fake iPhone 3G queues
Apple may report unprecedented 3 million Mac quarter
Microsoft taps Seinfeld to help battle Apple in new ad campaign
Class action suit claims Apple deceived over iPhone 3G speeds
Apple: iPhone 2.0.2 update targets 3G issues
Retail sources say its closing time for current iPod line
Briefly: shots of Nike+ touch app not the real deal
WWDC presenter talks iPhone development from .NET perspective
Steve Jobs vows iPhone app crash fix for September
Apple will replace 'exploding' first-run iPod nanos
Rising iPhone browser share points to sales of 5 million 3G units
Apple sets new standard in customer satisfaction
Apple's secret "Back to My Mac" push behind IPv6
Mac OS X 10.5.5 build 9F17 now in developers' hands
Apple gives another 60-day free extension for MobileMe

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements







AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.