$bbtitle
Apple Stock: 196.19 ( +2.07 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save over $268 on MacBook Pros and $150 on iMacs with special coupons: Mac Pricing Guide updated Feb. 9th (Find the best prices on Macs).
Monday, June 23, 2008

iPhone 3G saves Apple over $50 per unit

By Katie Marsal

Published: 06:25 PM EST

Even with the newer technology inside iPhone 3G, Apple has managed to trim the price of its handsets by over $50 and is making even more profit on each sale, according to a new cost breakdown by iSuppli.

iPad hands-on preview
The supply analysis group estimates that the raw cost of parts and assembly for a stock 8GB iPhone now costs Apple $173, or $53 less than the $226 it first cost Apple for the earlier cellphone.

Much of the breakthrough comes through leaving many existing components intact. While the Infineon 3G chipset and the Broadcom Global Locate GPS unit are new, the Samsung processor, flash memory, and numerous other parts are the same as for the 2007-era iPhone, more than offsetting the price increase that stems from the addition of 3G and GPS.

"They [at Apple] have done a good job in using what worked well with the first one and making improvements where it mattered," says iSuppli analyst Jagdish Rebello.

Although some fees can't be escaped, including $45 in royalties to Qualcomm and others for a 3G license, the savings are said to give Apple roughly $281 in profit with each phone's estimated full, pre-subsidy $499 price -- or a more than 56 percent profit margin.

This doesn't, however, include shipping, sales, and the cost of bundling pack-in devices, according to the study. Apple's actual profit from each device is anticipated to be less, though the 16GB model is believed to be more profitable as the extra memory adds just $23 to the cost despite the $100 boost to the retail price.

Apple's cost reductions should also get steeper as time goes on, iSuppli adds. Apple's price to build an iPhone could drop to $148 by 2009, extending the electronics maker's margins even further ahead of the next major iPhone update.

AppleInsider should have more information soon.

Filed under : iPhone 19 Comments ] 
Story topics: AT&T, iPhone 3G, iSuppli   Print ] [ Story Link ] 



Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Parallels takes virtualization speed crown in head-to-head with VMware
Apple releases iPhone OS 3.2 SDK for iPad
Apple seen extending exclusive iPhone deal with AT&T
iTunes price increases mean slower sales for music labels
Apple introduces 64-bit Aperture 3 with Faces and Places
Apple's share of U.S. smartphone market grows to 25% - study
iPhone OS 3.1.3 sees 14% adoption in 6 days, new hack released
Amazon rethinking Kindle in the wake of Apple iPad
Purported 4th gen Apple iPhone parts show largely unchanged design
Execs say Apple could lower iPad price if market demands it - report
Consumers lose interest in iPad after Apple's unveiling - survey
Higher Amazon e-book prices expected to coincide with iPad launch
Inside Apple's iPad: VGA video output
Unannounced Core i7 Apple MacBook Pro surfaces in benchmarks logs
Apple's new beta of Mac OS X 10.6.3 includes few changes
One in five physicians likely to purchase Apple iPad - study
Sling Media says it didn't change iPhone SlingPlayer to appease AT&T
Credit Suisse: 75% chance AT&T keeps iPhone exclusivity in 2010
Apple denying iPhone apps that use location framework for targeted ads
Apple's iPad deal gives Hachette pricing leverage against Amazon
Eccentric but effective Steve Jobs pitches iPad to NYT execs
Owners of flickering 27-inch iMacs claim 15% refund from Apple
IDC: Apple iPhone was No. 3 smartphone in 2009 with 14.4% of market
Future Apple iPhones could share current location during a call
AT&T, Sling Media partner to allow 3G access on iPhone SlingPlayer
Apple's iTunes Preview now offers browser-based App Store access
Amazon acquires touch-screen maker for future Kindle project
Nehalem Mac Pro systems suffer audio-based performance issues
Two new hires are Apple's latest moves in mobile advertising
AT&T outbid Verizon with cheaper Apple iPad data plans - rumor
Apple seen moving 2M iPads in 2010 before sales 'catalyst' emerges
Apple iPad deal pushes another publisher to renegotiate with Amazon
Apple allegedly selects new manufacturer for next-gen iPhone
ScrollMotion tapped by publishers to develop textbook apps for iPad
Apple denies iMac production halt as shipment times improve
Apple releases iPhone OS 3.1.3 with battery reporting fix
U.S. senator presses Apple on human rights practices in China
Photo of Apple's next-generation iPhone in the wild - sources
Despite sales growth, Apple's iPhone loses market share - report
Intel 6-core i7-powered Mac Pro rumored to launch this month

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.