$bbtitle
AAPL: 174.29 ( -1.55 ) AppleInsider RSS Feed
Search:
AppleInsider.com Archives Reviews Anonymous Mailer Submit Story AppleInsider Forums Polls Advertise on AppleInsider Contact AppleInsider
Help AppleInsider: Please take a moment to complete this quick survey.
Thursday, June 5, 2008

Apple's OS X iPhone, Leopard banners show OS split pre-WWDC

By Aidan Malley

Published: 09:45 PM EST

Apple has unfurled its customary banners in the run-up to WWDC and is emphasizing the split between OS X iPhone and OS X Leopard in what promises to be a company-defining event.

While no graphics covered with black drapes have yet appeared at the Moscone Center venue that would hint at product announcements, Apple is making it clear that there are now two distinct operating systems under its wings -- an allusion to the diverging paths in its invitation to developers.

On one banner in Moscone's lobby, Apple refers to its conventional Mac operating system as OS X Leopard and touts the software as "the world's most advanced operating system," a claim it has made in the past. However, a second banner hanging overhead also promotes OS X iPhone as "the world's most advanced mobile platform," stressing both the newly-coined name for the software behind the iPhone and iPod touch as well as Apple's belief in its touchscreen software as the start of broader platform rather than just a narrowly-focused adaptation of its code.

Outside, Apple is making its occupation of the San Francisco locale through its more traditional if obvious means: giant Apple logos adorn the main windows, while small pennants and other banners surround the ground floors.

Visit MacNN for even more photos of Apple's early setup process for WWDC.

WWDC setup on Thursday

WWDC setup on Thursday

WWDC setup on Thursday

WWDC setup on Thursday

WWDC setup on Thursday

WWDC setup on Thursday

Filed under : Mac OS X 69 Comments ] 
Story topics: Leopard, 3G iPhone, WWDC   Print ] [ Story Link ] 

Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Orange Poland shops allegedly creating fake iPhone 3G queues
Apple may report unprecedented 3 million Mac quarter
Microsoft taps Seinfeld to help battle Apple in new ad campaign
Class action suit claims Apple deceived over iPhone 3G speeds
Apple: iPhone 2.0.2 update targets 3G issues
Retail sources say its closing time for current iPod line
Briefly: shots of Nike+ touch app not the real deal
WWDC presenter talks iPhone development from .NET perspective
Steve Jobs vows iPhone app crash fix for September
Apple will replace 'exploding' first-run iPod nanos
Rising iPhone browser share points to sales of 5 million 3G units
Apple sets new standard in customer satisfaction
Apple's secret "Back to My Mac" push behind IPv6
Mac OS X 10.5.5 build 9F17 now in developers' hands
Apple gives another 60-day free extension for MobileMe
Second iPhone 3G carrier reaches Turkey as Russia nears deal
Apple launches iPhone 2.0.2 update
Apple Enterprise sending thousands of Macs into hotels, cruise ships
Inside the iPhone 3G dropped call complaints
Fourth iPhone 2.1 beta takes out push notification feature
Apple already padding iPhone 3G supply for second-wave carriers
First Google Android phone sighting reveals awkward iPhone rival
Inside MobileMe: Web 3 and Web client-server apps
New iPhone app streams iTunes collections anywhere
Intel's processor future through 2012 spotted online
iPhone 3G reception issues to be relieved by software update - report
Ex-Apple general counsel settles backdating suit for 2.2 million
Mac OS X 10.5.5 bug fix list grows with build 9F13 seed
iTunes movies now available for Australia & New Zealand
Apple's Best Buy play makes 12m iPhones "very conservative"
HSBC bank may ditch BlackBerry for 200,000 iPhones - report
Apple averaging 95 iPhone 3G sales per store, per day
Inside MobileMe: iPhone's Exchange alternative for contacts and calendar
Three-alarm fire scorches key building on Apple campus
Google Android flaws pushing software firms towards iPhone
Sources: Best Buy to sell Apple's iPhone 3G nationwide
Microsoft updates Office 2004 and Office 2008 for Mac
iPhone reception; Australian Mac sales boom; 30% off Office 2008
SingTel to launch iPhone 3G in Singapore on Aug 22
Inside MobileMe: iPhone Mail

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements







AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.