$bbtitle
Apple Stock: 196.19 ( +2.07 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save over $268 on MacBook Pros and $150 on iMacs with special coupons: Mac Pricing Guide updated Feb. 9th (Find the best prices on Macs).
Thursday, May 22, 2008

Apple's AirPort grabs 10.6% share of 802.11n WiFi market

By Prince McLean

Published: 07:00 AM EST

iPad hands-on preview
While Apple's share of the entire US PC market hovers between 6% and 8% depending on the source, its share of the 802.11n WiFi base station market is even higher.

Stephen Baker, an analyst for market research firm NPD Group, told AppleInsider that Apple took 10.6% of the market in unit volume last month. He added that the company's revenue and profit share on sales of the routers are even higher.

Last year, Apple noted on its website that the AirPort Extreme was ranked by NPD as the top selling 802.11n router. While Apple no longer advertises that, Baker said that the AirPort Extreme has been the top selling 802.11n router for five of the last nine months.

Last week, the analyst told Macworld that the AirPort Extreme lead US retail sales as the top selling router in April, while the new Time Capsule topped sales as the most popular Network Attached Storage device. Despite their overlapping functionality, it was reported that strong sales of Time Capsule were augmenting sales of the AirPort Extreme base station rather than cannibalizing them.

Combined with sales of the compact AirPort Express, which was upgraded to support the faster 802.11n standard in March, Apple took fourth place in overall 802.11n base station sales, behind Cisco's Linksys brand, D-Link, and Netgear.

Apple markets its AirPort base station line to users of both Macs and Windows, which allows it to sell the product beyond its own user base, following the same cross platform strategy of the iPod, iTunes, QuickTime, and the iPhone. Linksys, D-Link, and Netgear also advertise Mac compatibility, but their products do not always deliver flawless support for Safari on the Mac. That helps give Apple a home field advantage in selling to Mac users.

Additionally, Apple's retail and online stores are selling AirPort base stations to new Mac users without any competition. "This stuff is just flying off the shelf in the Apple stores," Baker told Macworld. "They don’t get nearly enough credit for the value proposition that the stores bring."

On the Windows PC side, Apple still faces formidable competition. Baker told AppleInsider that Linksys "has recently delivered a number of new SKUs in the 802.11n segment that have done very well driving their volume." Several years ago, Linksys began using Linux-based software in its wireless routers, a move that compelled it to publicly release its source code under the GPL. That availability enabled Linux users to add previously restricted, high end router software features to low cost Linksys base stations, as well allowing Linksys' competitors to use its router software to compete against it with their own hardware. Linksys has since moved to using the proprietary VxWorks kernel in its flagship router products.

Apple's AirPort line also uses proprietary software, in addition to custom Mac and Windows client software for configuration rather than using a webpage interface as most base stations do. That may limit the appeal of its AirPort line among some Windows users, but it also allows Apple to install support for unique features that differentiate the AirPort line, including Bonjour automatic printer sharing and AirPort shared disk discovery as well as AirTunes audio streaming support from iTunes to an AirPort Express or Apple TV.

Brisk base station sales suggest that Apple's "fourth leg" behind its Mac, iPod and iTunes business, and the iPhone is not the emerging Apple TV but rather AirPort, a business segment that has performed well, albeit almost invisibly, since its introduction back in 1999, two years before the iPod.

Filed under : Current Hardware 44 Comments ] 
Story topics: AirPort Express, AirPort Extreme, AirPort   Print ] [ Story Link ] 



Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple seen to extend exclusive iPhone deal with AT&T
iTunes price increases mean slower sales for music labels
Apple introduces 64-bit Aperture 3 with Faces and Places
Apple's share of U.S. smartphone market grows to 25% - study
iPhone OS 3.1.3 sees 14% adoption in 6 days, new hack released
Amazon rethinking Kindle in the wake of Apple iPad
Purported 4th gen Apple iPhone parts show largely unchanged design
Execs say Apple could lower iPad price if market demands it - report
Consumers lose interest in iPad after Apple's unveiling - survey
Higher Amazon e-book prices expected to coincide with iPad launch
Inside Apple's iPad: VGA video output
Unannounced Core i7 Apple MacBook Pro surfaces in benchmarks logs
Apple's new beta of Mac OS X 10.6.3 includes few changes
One in five physicians likely to purchase Apple iPad - study
Sling Media says it didn't change iPhone SlingPlayer to appease AT&T
Credit Suisse: 75% chance AT&T keeps iPhone exclusivity in 2010
Apple denying iPhone apps that use location framework for targeted ads
Apple's iPad deal gives Hachette pricing leverage against Amazon
Eccentric but effective Steve Jobs pitches iPad to NYT execs
Owners of flickering 27-inch iMacs claim 15% refund from Apple
IDC: Apple iPhone was No. 3 smartphone in 2009 with 14.4% of market
Future Apple iPhones could share current location during a call
AT&T, Sling Media partner to allow 3G access on iPhone SlingPlayer
Apple's iTunes Preview now offers browser-based App Store access
Amazon acquires touch-screen maker for future Kindle project
Nehalem Mac Pro systems suffer audio-based performance issues
Two new hires are Apple's latest moves in mobile advertising
AT&T outbid Verizon with cheaper Apple iPad data plans - rumor
Apple seen moving 2M iPads in 2010 before sales 'catalyst' emerges
Apple iPad deal pushes another publisher to renegotiate with Amazon
Apple allegedly selects new manufacturer for next-gen iPhone
ScrollMotion tapped by publishers to develop textbook apps for iPad
Apple denies iMac production halt as shipment times improve
Apple releases iPhone OS 3.1.3 with battery reporting fix
U.S. senator presses Apple on human rights practices in China
Photo of Apple's next-generation iPhone in the wild - sources
Despite sales growth, Apple's iPhone loses market share - report
Intel 6-core i7-powered Mac Pro rumored to launch this month
iPad photos show slot for forward-facing video camera
Apple releases 2nd potential fix for flickering 27-inch iMacs

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.