$bbtitle
AAPL: 189.96 ( +1.80 ) AppleInsider RSS Feed
Search:
AppleInsider.com Archives Reviews Anonymous Mailer Submit Story AppleInsider Forums Polls Advertise on AppleInsider Contact AppleInsider
MacMall: $75 and $100 rebates on the new Penryn MacBooks and $150 rebates on the new Penryn MacBook Pros
Wednesday, April 30, 2008

Apple's bionic ARM to muscle advanced gaming graphics into iPhones

By Prince McLean

Published: 05:00 PM EST

The next generation of iPhone appears set to claim exclusive access to advanced graphics core and video decoding technology, thanks to a secret licensing deal between Apple, mobile graphics leader Imagination Technologies, and Samsung, the iPhone's ARM "system on a chip" manufacturer. The result may be an ideal platform for handheld gaming and high definition video playback.

Imagination's New 3D SGX Core

The current iPhone model and most other mobile devices use a version of the PowerVR MBX graphics processor core developed by Imagination. Mobile processor manufacturers such as Intel, Marvell, Samsung, and Texas Instruments have licensed this core and include it on their SoC or "system on a chip" designs, which pack multiple processing cores, memory, and interface components into a single, tightly integrated package.

The PowerVR MBX graphics core used in Apple's iPhone, the Nokia N95, and other popular phones supports the features of OpenGL ES 1.1. Many mobile chip manufactures have a design license to modify and develop their own SoC parts, which include Imagination's MBX graphics core.

Imagination's next generation graphics core, the PowerVR SGX, introduces OpenGL ES 2.0 support, along with a Universal Scalable Shader Engine that provides mobile devices with highly efficient, shader-based 3D graphics. SGX is not only backwards compatible with code developed for MBX, but also actually runs it with better performance and efficiency.

HD Video with the PowerVR VXD Core

Imagination has also developed VXD decoder codec components capable of playing back high definition video from a mobile device either directly or output to an external display.

The VXD core specializes in highly power efficient decoding, making it possible to handle HD video content with comparable power consumption to existing audio playback chips.

Imagination licenses both its VXD codec cores and the new SGX graphics processor core designs to chip manufacturers, but access to the latest generation of its intellectual property has been negotiated in a new way.

Samsung's Manufacturing License for SGX and VXD

In a press release issued earlier today, Imagination announced signed a licence agreement with Samsung "with respect to certain POWERVR SGX graphics and VXD video IP cores."

The release noted that the license "enables Samsung to manufacture semiconductor devices which integrate these IP cores from Imagination." According to a source familiar with the agreement, this deal is unique in that it is only a manfacturing licence, and is the first time Imagination has issued one on such terms.

The source reports that Samsung does not have a license to design chips that include the cores, only to produce them. This is different from previous licensing agreements related to the MBX graphics core, for which Samsung does have a design license.

The Mysterious Licensee

Last July, Imagination announced a deal to license its "next generation graphics and video IP cores to an international electronics systems company under a multi-use licensing agreement." The electronics system company was not named.

The release stated that "the SoCs to be developed under this license agreement will be produced for this new partner by Imagination’s existing semiconductor partners and/or new chip manufacturing partners."

The fact that this "electronics system company" was both a "new partner" and not itself a chip manufacturer strongly suggests that the international electronics mystery company was in fact, Apple, Inc., which stands among very few other companies as new to mobile graphics core licensing yet dependent upon third party manufacturers who are already Imagination partners.

Combined with knowledge that Samsung is now licensing the next generation SGX and VXD designs for manufacturing, this indicates that Apple has secured unique Imagination technology for its own exclusive use, and is using Samsung to manufacture the new SoC parts for future models.

On page 2 of 2: PA Semi Brings Custom SoC Expertise In House; Graphics are for Gaming.

Filed under : iPhone 40 Comments ] 
Story topics: games, P.A. Semi, Intel Atom, Silverthorne  [ Tell a Friend ] [ Print ] [ Story Link ] 

$150 rebates on all the new
Penryn-based MacBook Pros
$75-$100 rebates on all the new
Penryn-based MacBooks
$75-$125 rebates on all the new
MacBook Air sub-notebook
$50-$100 rebates on all the most
recent iMac desktops
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Swiss iPhone rumor; BlackBerry Thunder; Apple gay-friendly
Microsoft releases Office 2008 SP1, says VBA to make return
Steve Jobs to showcase OS X, iPhone platforms at WWDC
HBO shows arrive on iTunes starting at $1.99 an episode
QuarkXPress 8 to target Adobe's Creative Suite this August
BlackBerry Bold stands as 3G iPhone's chief rival
New Time Machine option in 10.5.3; Boston store opens Thursday
HBO shows coming to iTunes under new pricing structure?
New deals seen tripling Apple's addressable market for iPhone
AT&T now showing "iPhone Black" model in device listing [u]
SingTel to offer iPhone out East; TIM chief says 3G model in June
3G settings discovered in latest beta of iPhone firmware
Online Apple Stores run dry of iPhones
iTunes France TV job; .Mac refresh rumor; NYC shortages return
Apple settlements: Canadian iPod credit, notebook adapter refunds
Job listings hint at multi-carrier iPhone in Australia, Brazil
Briefly: Mac OS X 10.5.3; AT&T iPhone hotspot access; Vista sales
Apple developing 3D gaming controller for Apple TV
O2 says Apple's iPhone "no longer available" [updated x2]
NBC prefers Zune DRM [U]; VMware beta; iMac's 10th birthday
America Movil to sell Apple's next-gen iPhone in Mexico
Briefly: Spain, Poland iPhone talk; iPhone SDK beta 5; AT&T memo
Flash Wars: Adobe Fights for AIR with the Open Screen Project [Part 3 of 3]
NBC at iTunes UK; Caris and Piper outlooks; new '3G iPhone' photo
Apple to begin selling 3G iPhone in late June?
More unofficial Mac clones up for sale on eBay
Flash Wars: The Many Enemies and Obstacles of Flash [Part 2 of 3]
Apple to offer iPhone in Italy through multiple carriers
Vodafone inks deal with Apple to sell iPhone in ten countries
Boston's flagship store set to open May 16th
RBC sees 3G, new carrier model driving iPhone sales of 14M
Apple's cash; new 10.5.3 seed; 3G iPhone photos; Boston store size
AmTech's Wu pulls 180, reinstates Buy rating on Apple shares
Handwriting recognition interface appears in iPhone Software 2.0
iPhone SDK goes international, T-Mobile on 3G iPhone in Austria
Flash Wars: Adobe in the History and Future of Flash [Part 1 of 3]
Microsoft steps back from Yahoo bid
iTunes movies sold at loss; MBP display stripes; Microsoft and Yahoo
Video speed test: 2.5G EDGE iPhone vs. mock 3G HSDPA iPhone
UK's Carphone Warehouse now completely out of iPhones

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Kredit auf Online Kredit Index - Here is some credit information for our German visitors.
Download free software - everyday updated freeware files

 
Advertisements







AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.