$bbtitle
Apple Stock: 140.02 ( -2.81 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $250 on new MacBook Pros and up to $180 on new iMacs: Mac Pricing Guide updated July 3rd (Find the best prices on Macs).
Wednesday, March 12, 2008

"Too much interest" in iPhone SDK presents challenges

By Slash Lane

Published: 11:00 AM EST

Apple Inc. is facing a rather inviting problem in the wake of last week's iPhone SDK announcement, and one that the company is all too familiar with -- a response so overwhelming that it raises questions over how well the firm is prepared to handle the resulting demand.

For instance, an article in BusinessWeek notes that while developers are genuinely pleased with the kit, some have been inhibited in their initial efforts due to a lack of guidance from the company and a slew of muddy guidelines over discussing the intricacies of the iPhone platform with fellow programmers.

"The problem that Apple has right now is, there's too much interest in the iPhone SDK," said the Iconfactory's Craig Hockenberry, one of several developers contacted by the business publication who say their questions to the company have gone unanswered for weeks at a time.

Developers wishing to author native applications for the iPhone and iPod touch must ink their named to 2,700-word non-disclosure agreement (NDA), which stipulates that they not "disclose, publish, or disseminate any confidential information to anyone other than to other registered iPhone developers" who work for the same firm.

"Many programmers feel inhibited from turning to one another for help because of the confidentiality agreement," said BusinessWeek. "The restriction hasn't stopped some developers from using public forums to answer each other's questions—though it has given some pause."

Meanwhile, venture capitalist firm Kleiner Perkins Caufield & Byers, which announced a $100 million dollar fund aimed at jump-starting third-party iPhone development, has been so inundated with proposals that it now admits it may have to increase its bounty.

According to Matt Murphy, a partner at the firm, his colleagues had a running bet over how many business plans they'd receive from prospective iPhone developers in the first 30-days following the announcement of their fund. While Murphy declined to reveal that number, he said it was easily surpassed within 36 hours.

This immediate charge on the part of developers presents further questions regarding the virtual shelf space Apple's prepared to offer third parties, adds the San Francisco Chronical, whose piece on iPhone gaming notes that id Software and Pangea Software are among the gaming houses that intend to release titles for the iPhone.

"My only concern is that everyone and their brother is jumping on the iPhone app bandwagon, so it may make it difficult to market a product when there are a zillion others coming out at the same time," said Pangea's Brian Greenstone.

Filed under : iPhone 47 Comments ] 
Story topics: iPhone SDK   Print ] [ Story Link ] 


(13") $1,094.00 (15") $1,579.00 (15") $2,089.00
(13") $1,394.00 (15") $1,799.00 (17") $2,249.00
See more prices in AppleInsider's Mac Price Guide
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Countering rumor says Apple and NVIDIA "doing just fine"
Breaking: shot fired, one wounded at Virginia-based Apple Store
First iPhone 3GS jailbreaking tool available for download
iPhone 3GS marked AT&T's "best-ever sales day"
iPhone overheating problems could see aid from new patent
Apple working to fix unreleased iPhone SMS exploit
Pesky Psystar to emerge from Chapter 11 with new Mac offering
Apple looks towards fingerprint-based multi-touch controls
Apple developing "active packaging" for iPods and iPhones
Apple may drop NVIDIA chips in Macs following contract fight
Apple covering all the bases with Mac OS X 10.5.8 betas
University of Florida's PharmD program to require iPod touch
Apple's Mac shipments rebounding sharply in recent weeks
iPhone Software 3.1 to deliver new video and Voice Control features
Apple posts iPhone OS 3.1 beta, SDK with new video extensions
White iPhone 3GS units discoloring from excessive heat
Maine's expanded MacBook program the 'largest of its kind'
Mozilla releases faster, safer, smarter version of Firefox browser
Dell working on pocket-sized Internet gadget
MacBook Air firmware updated to support replacement batteries
Apple sees brief iPhone 3GS shortages; NVIDIA intros CS4 plugins
Steve Jobs returns to work at Apple
Apple, other phone makers agree on standard charger for Europe
Apple posts new Snow Leopard, 10.5.8 seeds
iPhone marketing head goes to VC firm; iTunes breaks records after Jackson death
Briefly: more affordable iMacs from Apple expected by fall
Apple's latest high-end MacBook Air slower than predecessor
Apple's profit margin on Mac minis slimmer than usual
Apple ups stake in iPhone graphics chip designer
Windows 7 priced below Vista, to allow upgrades from XP
Mossberg: New MacBook Pro has best battery life "ever tested"
Apple sued over 'false' iTunes gift card promises
Proof-of-concept ports Leopard's icon stacks to iPhone (video)
iPhone 3GS spurs 400% increase in mobile video uploads to YouTube
Tidbit: Apple naming Leopard point release after ancient gods
Upgrade fee sees few iPod touch users updating to 3.0 software
Apple exploring wireless system for quantifying the unquantifiable
Bogged down AT&T 3G to clear in months; Buffett criticizes Jobs
Apple updates Apple TV, Remote app to allow multi-touch control [u]
Apple undersells, over-delivers on iPhone 3GS speed - report

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.