$bbtitle
Apple Stock: 196.19 ( +2.07 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save over $268 on MacBook Pros and $150 on iMacs with special coupons: Mac Pricing Guide updated Feb. 9th (Find the best prices on Macs).
Wednesday, March 12, 2008

"Too much interest" in iPhone SDK presents challenges

By Slash Lane

Published: 11:00 AM EST

Apple Inc. is facing a rather inviting problem in the wake of last week's iPhone SDK announcement, and one that the company is all too familiar with -- a response so overwhelming that it raises questions over how well the firm is prepared to handle the resulting demand.

iPad hands-on preview
For instance, an article in BusinessWeek notes that while developers are genuinely pleased with the kit, some have been inhibited in their initial efforts due to a lack of guidance from the company and a slew of muddy guidelines over discussing the intricacies of the iPhone platform with fellow programmers.

"The problem that Apple has right now is, there's too much interest in the iPhone SDK," said the Iconfactory's Craig Hockenberry, one of several developers contacted by the business publication who say their questions to the company have gone unanswered for weeks at a time.

Developers wishing to author native applications for the iPhone and iPod touch must ink their named to 2,700-word non-disclosure agreement (NDA), which stipulates that they not "disclose, publish, or disseminate any confidential information to anyone other than to other registered iPhone developers" who work for the same firm.

"Many programmers feel inhibited from turning to one another for help because of the confidentiality agreement," said BusinessWeek. "The restriction hasn't stopped some developers from using public forums to answer each other's questions—though it has given some pause."

Meanwhile, venture capitalist firm Kleiner Perkins Caufield & Byers, which announced a $100 million dollar fund aimed at jump-starting third-party iPhone development, has been so inundated with proposals that it now admits it may have to increase its bounty.

According to Matt Murphy, a partner at the firm, his colleagues had a running bet over how many business plans they'd receive from prospective iPhone developers in the first 30-days following the announcement of their fund. While Murphy declined to reveal that number, he said it was easily surpassed within 36 hours.

This immediate charge on the part of developers presents further questions regarding the virtual shelf space Apple's prepared to offer third parties, adds the San Francisco Chronical, whose piece on iPhone gaming notes that id Software and Pangea Software are among the gaming houses that intend to release titles for the iPhone.

"My only concern is that everyone and their brother is jumping on the iPhone app bandwagon, so it may make it difficult to market a product when there are a zillion others coming out at the same time," said Pangea's Brian Greenstone.

Filed under : iPhone 47 Comments ] 
Story topics: iPhone SDK   Print ] [ Story Link ] 



Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple seen to extend exclusive iPhone deal with AT&T
iTunes price increases mean slower sales for music labels
Apple introduces 64-bit Aperture 3 with Faces and Places
Apple's share of U.S. smartphone market grows to 25% - study
iPhone OS 3.1.3 sees 14% adoption in 6 days, new hack released
Amazon rethinking Kindle in the wake of Apple iPad
Purported 4th gen Apple iPhone parts show largely unchanged design
Execs say Apple could lower iPad price if market demands it - report
Consumers lose interest in iPad after Apple's unveiling - survey
Higher Amazon e-book prices expected to coincide with iPad launch
Inside Apple's iPad: VGA video output
Unannounced Core i7 Apple MacBook Pro surfaces in benchmarks logs
Apple's new beta of Mac OS X 10.6.3 includes few changes
One in five physicians likely to purchase Apple iPad - study
Sling Media says it didn't change iPhone SlingPlayer to appease AT&T
Credit Suisse: 75% chance AT&T keeps iPhone exclusivity in 2010
Apple denying iPhone apps that use location framework for targeted ads
Apple's iPad deal gives Hachette pricing leverage against Amazon
Eccentric but effective Steve Jobs pitches iPad to NYT execs
Owners of flickering 27-inch iMacs claim 15% refund from Apple
IDC: Apple iPhone was No. 3 smartphone in 2009 with 14.4% of market
Future Apple iPhones could share current location during a call
AT&T, Sling Media partner to allow 3G access on iPhone SlingPlayer
Apple's iTunes Preview now offers browser-based App Store access
Amazon acquires touch-screen maker for future Kindle project
Nehalem Mac Pro systems suffer audio-based performance issues
Two new hires are Apple's latest moves in mobile advertising
AT&T outbid Verizon with cheaper Apple iPad data plans - rumor
Apple seen moving 2M iPads in 2010 before sales 'catalyst' emerges
Apple iPad deal pushes another publisher to renegotiate with Amazon
Apple allegedly selects new manufacturer for next-gen iPhone
ScrollMotion tapped by publishers to develop textbook apps for iPad
Apple denies iMac production halt as shipment times improve
Apple releases iPhone OS 3.1.3 with battery reporting fix
U.S. senator presses Apple on human rights practices in China
Photo of Apple's next-generation iPhone in the wild - sources
Despite sales growth, Apple's iPhone loses market share - report
Intel 6-core i7-powered Mac Pro rumored to launch this month
iPad photos show slot for forward-facing video camera
Apple releases 2nd potential fix for flickering 27-inch iMacs

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.