$bbtitle
Apple Stock: 194.34 ( +0.3099 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $280 on new MacBook Pros and up to $150 on brand new iMacs with special coupons: Mac Pricing Guide updated Nov 6th (Find the best prices on Macs).
Friday, March 7, 2008

iPhone SDK evidence Apple has learned from past mistakes

By Katie Marsal

Published: 10:25 AM EST

The iPhone software developers kit (SDK) introduced by Apple on Thursday is proof the company is determined not to replicate mistakes made during the onset of its Mac platform, investment bank Piper Jaffray said Friday.

In research note released to clients, analyst Gene Munster said the announcements represent a substantial investment in creating a robust developer community aimed at producing a feature-rich mobile software platform, for which the iPhone and iPod touch are the first beneficiaries.

"Whereas Apple lacked a full developer community for the Mac in the 1980s, the company is taking precautions not to let limited developer support hinder the iPhone platform," he wrote. "The platform with the most active developer community will likely win the battle in the mobile computing arena."

In addition, Munster said the proliferation of third-party applications is a critical step in the future of the iPod, which has been met with its first signs of demand softness over the past several quarters. He believes the advent of "this feature-rich Internet-connected platform," coupled with lower pricing, will inevitably spark a new chapter of growth for the devices which have recently shown signs of flirting with their saturation point in the market.

However, some challenges to this approach remain, according to the analyst, such as cost reduction. For example, a tear-down analysis of the iPhone and iPod touch suggests that Apple pays $15 for the Wi-Fi module in the devices and roughly $30 for the touch-screen.

"For a $99 or $149 iPod, these costs apply margin pressure that will force Apple to innovate around the idea of an Internet connected iPod, which requires a larger screen than current iPod nanos, and an improved user input interface (like multi-touch technology)," Munster wrote. "We believe Apple is developing such solutions that will enable the company to deliver lower cost, Wi-Fi connected iPods in the near future."

The analyst also advised clients that the company has licensed Microsoft's ActiveSync technology, and thus plans to include support for enterprise-grade "push" email as part of a June software update to the iPhone. Nevertheless, he said, Apple still faces an uphill battle against Blackberry maker Research in Motion (RIM), whose approach towards push email funnels messages through Network Operations Center (NOC) in Canada, which is less taxing on its handset's battery life and thus results in an excellent user experience.

"So, the new iPhone features put the device on equal footing with Windows Mobile devices, but RIM offers a unique solution for enterprise customers," Munster explained. "Additionally, most businesses using the Blackberry platform have also purchased specialized hardware, which represents a significant hurdle for widespread iPhone adoption in business environments. Apple's move enables the iPhone to begin competing with Blackberry and Windows Mobile, but some hurdles to adoption remain, like the cost of the iPhone."

In a research note to his own clients, American Technology Research analyst Shaw Wu shared a similar view on the matter.

"From the demo and our checks with beta testers, Apple's implementation of ActiveSync appears superior to existing ActiveSync implementations by other vendors," he wrote. "[However,] we continue to believe it is difficult to replicate Blackberry's robust push e-mail, but iPhone has improved their product and is preaching the benefits of a simpler architecture [...]. While this is an improvement, Apple has a long road ahead in making inroads in Enterprise."

Both Munster and Wu maintained their Buy rating on shares of Apple, making no changes to their model. However, both said Thursday's announcements reinforce their convictions that Cupertino-based company is well on its way to surpassing its goal of selling 10 million iPhones in calendar year 2008.

Filed under : iPhone 111 Comments ] 
Story topics: Piper Jaffray, Gene Munster, iPhone SDK   Print ] [ Story Link ] 


Pre-Order VMware Fusion 3
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple releases syncing fix for Apple TV 3.0
Doom game creator suggests Apple embarrassed about iPhone gaming
Report: Apple to launch Verizon iPhone in Q3 2010
Apple unveils holiday shopping in-store pickup option
Apple's Broadway store to open Saturday, Nov. 14
Bizarre lawsuits connect Apple with Sarah Jessica Parker, Lil' Wayne
Apple predicted to countersue in legal battle with Nokia
Windows 7 tops Vista software sales, lags behind in hardware
Report: Apple testing RFID swipe support in iPhone prototypes
Inside Google's Android and Apple's iPhone OS as core platforms
Apple looks to hire new iPhone OS security manager
Apple investigating 'Grab & Go' simplified cross-platform sync
Apple co-founder Steve Jobs named Fortune 'CEO of the Decade'
Review roundup: Motorola Droid, Verizon's first Android handset
Apple's latest 10.6.2 beta packs fixes for VMWare, iMacs, Apple TV
Latest Snow Leopard build resurrects Atom compatibility
Bell, Telus provide new iPhone competition in Canada
'Art project' video game attacks Apple Mac machines
Hacker cracks Apple's latest iPhone 3GS security measures
The Beatles go digital with apples, but still not Apple's iTunes
Apple announces App Store offerings top 100,000
Apple launches iTunes Music Movies with exclusive content
Parallels Desktop 5 for Mac claims speed superiority
AT&T brings lawsuit against Verizon over 'Map' ad campaign
Canalys Q3 2009: iPhone, RIM taking over smartphone market
Hit-or-miss site claims 4G iPhone part; French exclusivity ends
Despite disappointing China debut, iPhone's 2010 predicted to be strong
Philadelphia's first Apple store moves closer to reality
Exclusive look at Apple's new iPod touch-based EasyPay checkout
China Unicom gains 5,000 iPhone subscribers from launch
iPhone makes enterprise market inroads for Apple
Apple pitches $30-a-month iTunes TV subscriptions - report
Apple's iPhone sees tepid sales debut in China
Apple's 2010 capital expenditures could signal major investments
Apple rumored to disable Atom support with Mac OS X 10.6.2
Apple advertising guru says he's 'not going anywhere'
First Look: Apple's 27" big screen iMac
Last chance this year to save an extra 3% on iMacs, white MacBooks
Visionary behind Apple's '1984' advertisement steps down
Flash playback issues reported on Apple's new 27-inch iMacs

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.