$bbtitle
Apple Stock: 196.19 ( +2.07 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save over $268 on MacBook Pros and $150 on iMacs with special coupons: Mac Pricing Guide updated Feb. 9th (Find the best prices on Macs).
Thursday, February 14, 2008

Google iPhone usage shocks search giant

By Slash Lane

Published: 03:00 PM EST

Google on Wednesday said it has seen 50 times more search requests coming from Apple iPhones than any other mobile handset -- a revelation so astonishing that the company originally suspected it had made an error culling its own data.

iPad hands-on preview
"We thought it was a mistake and made our engineers check the logs again," Vic Gundotra, head of Google’s mobile operations told the Financial Times during this week's Mobile World Congress in Barcelona.

Should other companies follow in Apple's footsteps by making web access commonplace on their mobile handsets, Gundotra believes the number of mobile searches could outpace fixed internet search "within the next several years."

That of course means big increases in incremental advertising revenues for the Mountain View, Calif.-based search giant. Though Google's primary revenue driver remains online advertising, the company has never separated out its mobile revenues from those of traditional computer-based browsers.

Gundotra, however, told the Times that the mobile segment was growing “above expectations”, both in terms of usage and revenues.

"The world is changing. Users want an internet without fences. They know how to type in Google.com if they want to get to it," he said. "Two years ago the operators were still playing the role of gate­keepers but that is no longer the role for them."

The mobile boss also reiterated a long-running company position on the mobile handset market, which is that Google is unlikely to build its own mobile hardware despite widespread speculation to the contrary.

"We want every phone to be a Google phone," he said. "We are ultimately talking about thousands of devices. The best way to do this would be to get Google’s mobile operating system, Android, deployed on as many types of handsets as possible."

Google has the first Android-based mobile handsets from third-party manufacturers would begin shipping during the second half of 2008.

Filed under : iPhone 56 Comments ] 
Story topics: Google, Android   Print ] [ Story Link ] 



Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Parallels takes virtualization speed crown in head-to-head with VMware
Apple releases iPhone OS 3.2 SDK for iPad
Apple seen extending exclusive iPhone deal with AT&T
iTunes price increases mean slower sales for music labels
Apple introduces 64-bit Aperture 3 with Faces and Places
Apple's share of U.S. smartphone market grows to 25% - study
iPhone OS 3.1.3 sees 14% adoption in 6 days, new hack released
Amazon rethinking Kindle in the wake of Apple iPad
Purported 4th gen Apple iPhone parts show largely unchanged design
Execs say Apple could lower iPad price if market demands it - report
Consumers lose interest in iPad after Apple's unveiling - survey
Higher Amazon e-book prices expected to coincide with iPad launch
Inside Apple's iPad: VGA video output
Unannounced Core i7 Apple MacBook Pro surfaces in benchmarks logs
Apple's new beta of Mac OS X 10.6.3 includes few changes
One in five physicians likely to purchase Apple iPad - study
Sling Media says it didn't change iPhone SlingPlayer to appease AT&T
Credit Suisse: 75% chance AT&T keeps iPhone exclusivity in 2010
Apple denying iPhone apps that use location framework for targeted ads
Apple's iPad deal gives Hachette pricing leverage against Amazon
Eccentric but effective Steve Jobs pitches iPad to NYT execs
Owners of flickering 27-inch iMacs claim 15% refund from Apple
IDC: Apple iPhone was No. 3 smartphone in 2009 with 14.4% of market
Future Apple iPhones could share current location during a call
AT&T, Sling Media partner to allow 3G access on iPhone SlingPlayer
Apple's iTunes Preview now offers browser-based App Store access
Amazon acquires touch-screen maker for future Kindle project
Nehalem Mac Pro systems suffer audio-based performance issues
Two new hires are Apple's latest moves in mobile advertising
AT&T outbid Verizon with cheaper Apple iPad data plans - rumor
Apple seen moving 2M iPads in 2010 before sales 'catalyst' emerges
Apple iPad deal pushes another publisher to renegotiate with Amazon
Apple allegedly selects new manufacturer for next-gen iPhone
ScrollMotion tapped by publishers to develop textbook apps for iPad
Apple denies iMac production halt as shipment times improve
Apple releases iPhone OS 3.1.3 with battery reporting fix
U.S. senator presses Apple on human rights practices in China
Photo of Apple's next-generation iPhone in the wild - sources
Despite sales growth, Apple's iPhone loses market share - report
Intel 6-core i7-powered Mac Pro rumored to launch this month

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.