First Apple TV prototypes "in the works" as Apple reportedly shopping part suppliers

  • Halliburton to ditch BlackBerrys in corporate transition to Apple's iOS platform

  • Apple's iPhone takes 75% mobile phone profits with just 9% of units sold

  • Apple CEO hints at no ARM-based MacBook Air as iPad to "soon satisfy" that niche

  • Lowest Prices ANYWHERE on MacBooks with exclusive AI coupons: Mac Price Guide updated Feb. 8th. (Find the best prices on Macs)
    Tuesday, January 29, 2008

    Motorola may bow out of cellphones, aid Apple and rivals

    By Katie Marsal

    Published: 06:00 PM EST (03:00 PM PST)

    After struggling for years to regain the success it had with the RAZR, Motorola may soon quit the cellphone industry altogether, according to research by a Nomura investment analyst.


    Richard Windsor of the London-based firm explains that an investigation suggests Motorola would drop the segment entirely and instead focus on its enterprise and government sectors.

    Talks of a Chinese takeover, however, are an "old chestnut" that isn't likely to come true unless a buying firm knows how to mend Motorola's business, the analyst says. Instead, the American company is most likely to become profitable only after enduring a "very difficult" 2008.

    Motorola is already said to be suffering, and in the fourth calendar quarter of 2007 reported a 38 percent drop in its mobile device sales compared to the same period a year ago -- a stark contrast to an industry widely agreed to be growing over time. The departure of Ed Zander from Motorola's chief executive spot in mid-quarter is understood to have been partly driven by the increasingly poor results.

    Most of the reasons behind the plummeting welfare of the Motorola division are understood to stem from its emphasis on individual devices. By ignoring software and the platform as a whole, Motorola has essentially given Nokia a two-year lead, Windsor says.

    The researcher sees this as a trend for other handset makers as well. Other leading cellphone designers such as Samsung and Sony-Ericsson are also expected to prey on Motorola's vulnerability. Though still small, Apple has also been cited in industry surveys as stealing marketshare and perceived influence from Motorola with the iPhone.

    For Apple, a Motorola departure would only serve to vindicate its decision to create its own handset. The failure of the ROKR E1 music phone in both its awkward hardware and feature-limited iTunes software were reportedly frustrating enough to Apple head Steve Jobs that he launched an end-run around Motorola, discussing an Apple-made phone with Cingular (now AT&T) even before the ROKR reached store shelves.

    Since then, Motorola has continued to develop the ROKR line on its own with different music software; an eighth generation, the E8, was announced at the Consumer Electronics Show this month.

    Filed under : Investor, iPhone 57 Comments ] 
    Story topics: Samsung, Nokia, Motorola, ROKR, Sony-Ericsson   Print ] [ Story Link ] 


    RSS
    Mac Connection End of Summer Sale
    MacBook Pro Model
    Apple
    Price
    Discount
    2.4GHz dual 13" MacBook Pro $1,199.00 $1,096.05* $102.95
    2.8GHz dual 13" MacBook Pro $1,499.00 $1,382.19* $116.81
    2.2GHz quad 15" MacBook Pro $1,799.00 $1,647.06* $151.94
    2.4GHz quad 15" MacBook Pro $2,199.00 $1,983.65* $215.35
    2.4GHz quad 17" MacBook Pro $2,499.00 $2,288.23* $210.77
    Early 2011 MacBook Pro Model
    Apple
    Price
    Discount
    2.7GHz dual 13" MacBook Pro $1,499.00 $1,258.53* $240.47
    2.0GHz quad 15" MacBook Pro $1,799.00 $1,503.49* $295.51
    2.2GHz quad 15" MacBook Pro $2,199.00 $1,695.99* $503.01
    2.2GHz quad 17" MacBook Pro $2,499.00 $2,035.49* $463.51
    *Instant 3% AppleInsider Reader Discount Applied When Adding Items To Your Cart

    AppleInsider Features
    Hot Forum Topics

    Recent Articles
    Leaked photo allegedly shows outside back cover of Apple's next iPad
    Alleged Foxconn hack allowed bogus orders to be placed for vendors
    White MacBook sales come to close as Apple ceases sales to education institutions
    Google says it won't support fair licensing in open standards as Apple, Microsoft, Cisco have
    Cisco backs Apple's ETSI request for fair and open licensing of standards patents
    Doubts cast on likelihood of quad-core A6 CPU in third-gen iPad
    Path apologizes, offers opt-out for address book uploading
    iTunes Match generates 'magic money' for music copyright holders
    Siri rumored to gain support for Mandarin, Japanese and Russian in March
    US Air Force may buy 18,000 Apple iPads for cargo aircraft
    Purported 'iPad 3' back panel shows space for larger battery, new LCD
    Worker abuse petitions to be delivered Thursday at Apple's Grand Central store
    Microsoft joins Apple in pledging support for injunction free, FRAND patent licensing
    iPhone best at retaining resale value and offers lowest total cost of ownership
    iTunes-sponsored live Paul McCartney concert to stream for free on Apple TV
    Mobile carriers hate not having iPhone, pay premiums to get it
    Viacom deal brings MTV, Comedy Central, Nickelodeon shows to Amazon Prime
    European Apple resellers say lack of inventory is putting them out of business
    Sprint sold 1.8M iPhones in holiday quarter, 40% to new subscribers
    Apple continues adding Lion Internet Recovery support to 2010 Macs
    Amazon nears deal with Viacom as it readies standalone video subscriptions
    Apple asks ETSI standards body to set rules for standards essential patents
    Path app under fire for unauthorized address book upload
    Google to continue Motorola's FRAND licensing that seeks to monopolize H.264, UMTS
    App developers forced to submit Retina Display screenshots
    Final Cut Pro X named PCMag's Editors Choice for high-end video editing
    Apple-sparked 'App Economy' created 466K U.S. jobs in 4 years
    Buffalo Wild Wings testing Apple's iPad for quicker customer ordering
    Mac sales surge as PC sales drop 20% in UK, 12% in France
    Apple seen taking 5% of HDTV market, earning $17B in revenue
    Siri accounts for 1/4 of Wolfram Alpha queries as search engine goes 'Pro'
    RIM says BlackBerry App World has 60K apps, 13% of publishers earn more than $100K
    Apple retakes crown as world's top smartphone maker
    Chinese lawsuit seeks $38M, apology from Apple for use of iPad name
    Apple intern's thesis leaks secret project to port Mac OS X to ARM processors
    Rogers, BCE rumored to already have Apple 'iTV' prototype in their labs
    Updated UI resources in OS X 10.7.3 may hint at preparations for Mac Retina Displays
    Apple warns it will crack down on App Store rank fraud services
    Briefly: First Enyo-based iOS app, New Zealand trademark dispute
    Apple trademarks its patented "macroscalar" code optimization technology








    AppleInsider RSS Feed
    AppleInsider © 1997-2011
    Please review our Privacy Policy.
    Written/Edited/Compiled by the AppleInsider Staff.