"iPhone Effect" boosting opinions, sales of Apple and AT&T
Apple's first cellphone has contributed to a steadily mounting enthusiasm for Apple and its wireless partner AT&T that is leading to more Apple product owners overall, says a new study by Solutions Research Group.
While the view may be connected to non-iPhone products as well, the research also notes that the number of people expressing the same opinion of AT&T has also increased from 17 to 21 percent over the same period.
This shows clear signs of an "iPhone Effect" on either company, the analysts say.
Such a halo is also said to be translating into real-world results. Solutions Research estimates that about 31 percent of all study subjects over 12 years old own at least one Apple device, easily besting the 20 percent from October of 2006. Ownership is not broken down into iPhone, iPod, or Mac categories, however.
Nonetheless, the study authors contend that Apple's current public opinion is only set to improve in the near future. At 49 percent, nearly half of all respondents say that Apple is "getting better" while 36 percent believe the company unchanged. Only 4 percent believe Apple is getting worse, the study says.
Previous observations by analysts have mirrored the Solutions Research Group study and argue that Apple is creating an iPhone halo which translates to a warm reception of other Apple products.
24 Comments
Good news, now can you all start buying shares and get the price over $200 again please.
Apparently almost a third of all Americans over the age of 12 own an Apple product. That's pretty cool. It would be nicer if it was over 50%, but let's not get greedy. It gives Apple a great opportunity to make a good impression and have people coming back for more.
Good news, now can you all start buying shares and get the price over $200 again please.
I recently did buy some more, at $171.63. It better keep going up!
Apparently almost a third of all Americans over the age of 12 own an Apple product. That's pretty cool. It would be nicer if it was over 50%, but let's not get greedy. It gives Apple a great opportunity to make a good impression and have people coming back for more.
It's better that its not over 50% right now. That wouldn't leave as much room for growth. With Apple's current sales, and 31% ownership, they still have a ways to go, and that's good.
Now, they have to boost overseas markets as well.
Hopefully, the Ultralight will boost Asian sales significantly.
Good news, now can you all start buying shares and get the price over $200 again please.
Be patient. You only have to wait till the 24th , next week , for it to hit $215.
Peter Oppenheimer will put it over the top Wed morning, and whoosh from there on . So just wait 10 days .