$bbtitle
AAPL: 96.80 ( +8.06 ) AppleInsider RSS Feed
Search:
AppleInsider.com Archives Reviews Anonymous Mailer Submit Story AppleInsider Forums Polls Advertise on AppleInsider Contact AppleInsider
Pre-order Adobe CS4: Web Premium CS4, Design Premium CS4, Production Premium CS4, Master Collection CS4.
Wednesday, January 9, 2008

Resounding Apple presence evident at this year's CES conference

By Katie Marsal

Published: 10:00 AM EST

Despite its absence from the conference, Apple's impact on this year's Consumer Electronics Show (CES) in Las Vegas is evident from a quick stroll around the showroom floor, say analysts for investment bank Piper Jaffray who are on hand as observers.

"At the show, we observed three key themes in the CE space: hardware design, touchscreen devices, and ecosystem connectivity," analyst Gene Munster wrote in report to clients on Wednesday. "These are three areas of strength for Apple, and it is evident that other industry players are pushing to catch up."

For example, the analyst said, device makers are largely following Apple's lead in industrial design that began with the iPod and has since made its way to the company's Macs and the iPhone.

"iMac-like all-in-one desktop computers from Dell and Gateway, for example, are two instances of other device makers following Apple's lead," he wrote. "At CES it is clear that eye-catching design is a priority."

Secondly, the analyst said, the iPhone represents a consumer-ready level of maturity for touchscreen devices, which has spurred hype and expectations among consumers who are beginning to expect other device makers to devise high-technology that is accessible, simple, and fun.

"Touchscreen device makers like Samsung are following Apple's lead, but we believe Apple is significantly ahead of other device makers (except perhaps Microsoft)," Munster said. "Apple has largely focused its R&D on its multitouch technology, which is used in the iPhone, but we anticipate more multitouch devices from Apple throughout 2008."

Another area where Apple has seemingly set the bar is in hardware and software integration. The Piper Jaffray analyst noted that as the Cupertino-based company has expanded its device ecosystem with the Apple TV and iPhone, other consumer electronics device makers have struggled to match Apple in ease of connectivity between PCs and other devices.

"This year at CES several companies are pushing to catch Apple in terms of connectivity," he wrote. "Such products included the Sandisk Take TV, wireless streamers, and other connected entertainment devices that offer a non-iTunes competitor to Apple's entertainment ecosystem."

Munster, who maintains a Buy rating and $250 price target on shares of Apple, said he expects the company's announcements at next week's Macworld Expo in San Francisco to again set the bar for the year ahead in the consumer electronics industry.

Filed under : General, iPhone 17 Comments ] 
Story topics: Gene Munster, Piper Jaffray, multi-touch, CES   Print ] [ Story Link ] 

Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
NVIDIA platform claimed likely for new MacBook line
Google working to target iPhone ad market
Apple says some MacBook Pros affected by faulty Nvidia chips
Notes of interest on recent Apple MacBook case leaks
Apple releases Security Update 2008-007 for Mac OS X
Piper Jaffray says new MacBooks could be priced from $899
Apple makes October 14th MacBook event official
Sources: latest MacBook Pro photo is the real deal
Apple Launches iPhone Tech Talk World Tour
New photo may reveal more of Apple's next-gen MacBook Pro
Apple cancels Colorado call center citing economy, reduced iPhone calls
Apple awarded patent on the Dock
Apple launches "Field Trip to the Apple Store" program
Window for rumored October 14 Apple event closing
Analysts slash 2009 mobile phone market growth predictions
BlackBerry Storm debuts with app store, Mac suite on the way
Apple pulling away from competition in teenage mindshare
Apple co-founder believes iPod has about run its course
Apple calls on lawyers in logo spat with Canadian school [updated]
Margin impact of Apple product transitions overestimated
New EU directive pushes toward replaceable iPhone batteries
Apple mellowing its tone on leaks?
iPhone 3G now the second best-selling US mobile handset
Google Street View, auto-correction prefs in iPhone OS 2.2 beta
Data suggests Apple has cruised past 10 million iPhone goal
NVIDIA allegedly showing new MacBooks to staff
Judge waives Apple, AT&T objections to antitrust case vs. iPhone
SEC investigating false report on Steve Jobs heart attack
Latest iPhone Software supports full-screen Web apps
Apple ripe to expand Mac sales to UK's largest phone retailer
Apple denies CNN iReport of Steve Jobs heart attack
Apple TV 2.2 update delivers HDTV shows, Genius support
Apple releases iTunes 8.0.1 to address HDTV episode bug
Nokia answers iPhone's blows with its first touchscreen phone
Copyright board leaves music royalty payments unchanged
AT&T in no rush to build out 4G network
Apple settles class-action suit over faulty notebook adapters
Apple details cursor-based QuickLook and advanced functions
Boxee takes social networks, web video to Apple TV
Apple files motion for dismissal of Psystar counterclaims

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements







AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.