By AppleInsider Staff

Published: 07:00 AM EST

Apple early Friday morning kicked-off the 2007 holiday shopping season with its annual "Black Friday" sale, offering significant discounts on Macs, iPods and accessories.

Macs and iPods

As part of this year's sale, the Cupertino, Calif.-based company is offering up to a $101 discount on all MacBook and iMac models, $31 off its sixth-generation video iPods, and $11 off both its third-generation iPod nanos and updated second-generation iPod shuffles.

Mac accessories

A handful of Mac accessory discounts include $21.00 off the Apple AirPort Extreme Base Station, $11.00 off the Apple wireless Mighty Mouse, and $11.00 off the Apple AirPort Express Base Station.

Apple has also knocked $31.95 the LaCie mini Hard Drive w/Hub 500GB and $5.95 off the Crucial Flash Drive GIZMO 2GB.

iPhone accessories

A few iPhone accessories have also been reduced for the one-day sale, including $21.00 off Apple Bluetooth Headset, $21.95 off the V-MODA VIBE Duo headset, and $11.95 off the Plantronics Discovery 665 BT headset.

In addition, there's a $5.95 discount on the Kensington Car Mount, $6.95 discount on the zCover iSAglove Silicon Case, $10.95 discount on the Incase Leather Fitted Sleeve and $11.95 discount on the Incase Leather and Nylon Folio.

iPod accessories

iPod accessory discounts are far more abundant, including $15.95 off V-MODA Vibe earphones, $21.95 off Shure SE110 earphones, $31.95 off Shure SE210 earphones, $51.95 off Shure SE310 earphones and $71.95 off Shure SE420 earphones.

Over a half dozen iPod cases are part of the sale, including $5.95 off the Incase Neoprene Sleeve for iPod touch, iSkin Slims Three Pack for iPod nano, Incase Neoprene Sleeve for iPod classic, and Belkin Remix Acryllic Case for Classic; $6.95 off the Leather Sleeve for iPod touch, Incase Neoprene Sleeve for iPod nano, and Belkin Remix Acrylic Case for iPod nano; and $10.95 off the Incase Armband for iPod nano.



Speakers and Car Audio

Apple has knocked $21.95 off the cost of the Klipsch iGroove SXT speaker system and $11.95 off Altec Lansing Orbit 3600 speaker system. It has also taken $15.95 off the Kensington Liquid FM Transmitter Charger.

Software

In the software department, Apple has cut down the cost of both iLife '08 and iWork '08 by $11, and Adobe Photoshop Elements 4.0 by $31.95. Several popular games are also offered at discounts between $5.95 and $11.95, including Command & Conquer 3 Tiberium Wars, Need for Speed: Carbon, Battlefield 2142, Harry Potter and the Order of the Phoenix, Madden NFL 08, EA Tiger Woods PGA Tour 08, Star Wars: Empire at War, RollerCoaster Tycoon 3, and The Sims 2 Seasons.

Notebook cases

Rounding out Friday's sale are discounts on a handful of notebook bags, including $6.95 off the Incase Neoprene Sleeve, $11.95 off the Brenthaven Eclipse Sleeve, and $11.95 off the Speck SeeThru.

Items discounted as part of the 2007 Apple "Black Friday" are available through the company's online store and its national retail chain. The sale ends Friday at midnight.