$bbtitle
AAPL: 164.61 ( +2.59 ) AppleInsider RSS Feed
Search:
AppleInsider.com Archives Reviews Anonymous Mailer Submit Story AppleInsider Forums Polls Advertise on AppleInsider Contact AppleInsider
Hot Topics: Moving to iPhone 3G on AT&T , International iPhone 3G Plans , iPhone 3G
Tuesday, October 23, 2007

Apple's worldwide share of PC market now 3.2 percent - report

By Katie Marsal

Published: 08:00 AM EST

Record-setting shipments of more than 2 million Mac systems during Apple Inc.'s fourth fiscal quarter of 2007 has pushed its share of the worldwide PC market ahead another 200 basis points to 3.2 percent, according to investment bank Piper Jaffray.

Mac worldwide share

"Apple shipped 2.16 million Macs in the September quarter [and] IDC estimates that 66.85 million PCs were shipped worldwide in the September quarter," analyst Gene Munster wrote in a research note to clients Tuesday. "Therefore, Apple's market share rose to 3.2 percent."

The Cupertino-based firm's slice of the global computer market has risen from 2.5 percent in March -- just six months ago -- helped by strength in its notebook systems and the recent introduction of redesigned all-in-one iMacs.

Munster told clients that he expects the trend of Mac market share growth will continue due to a combination of factors presently coming together, including the iPod and iPhone halo effect, a new operating system, a strong direct sales channel, and a strong brand awareness among others.

"Mac market share is at a historic high, and on October 26 Apple will release a new version of its operating system, Mac OS X Leopard," he wrote. "In itself, we believe Leopard's sales performance will be similar to that of Tiger; adjusted for the larger Mac OS X user base of approximately 23 million, we expect Leopard to add approximately $240 million [in revenues] to the December quarter."

But more importantly, Munster said, he believes Mac OS X is a meaningful factor in the decision to buy a Mac. As such, he sees the software helping Apple continue to increase its share gains at a measured pace over the next several years.

AT&T rev share payments

Meanwhile, the Piper Jaffray analyst also used his research note Tuesday to delve further in to the mystery surrounding the percent of service revenues from iPhone customers that AT&T is sharing with Apple under the pair's exclusive carrier agreement.

Apple said Monday that its "iPhone and Related Products And Services" totaled $118 million for its fiscal fourth quarter, a large portion of which is believed to be the company's share of the service fees from AT&T.

PJC data


"We believe this equates to $18/sub/month factoring in Apple's estimate of approximately 250,000 iPhones that were sold to be unlocked to operate on a carrier other than AT&T (unlocked iPhones do not contribute to the revenue sharing totals," Munster explained.

Fiscal Q1 2008 guidance

The analyst also told clients that he was surprised by Apple's guidance for its current December quarter -- its first fiscal quarter of 2008 -- which was significantly above Wall Street's consensus estimates at per-share earnings of $1.42 on sales of $9.2 billion.

"With Apple becoming notorious for providing overly conservative guidance, the biggest surprise of the quarter may be that the December quarter outlook was ahead of Street consensus," he wrote. "Apple's product lineup for this holiday season is undoubtedly its strongest ever and we believe this will allow the company to achieve and likely exceed expectations."

PJC data


Apple has typically beat its own guidance by an average of 9 percent over the past 11 quarters, the analyst explained, but said that scenario seems unlikely for the December quarter.

Munster maintained his "Outperform" rating on shares of Apple, raising his price target once again from $211 to $222.

25 Comments ] 
 [ Tell a Friend ] [ Print ] [ Story Link ] 

Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Steve Jobs in good health following second surgery - report
AT&T developing voice-controlled iPhone apps (video)
Second firm tests Apple's legal resolve with Mac OS X-ready PCs
Server, connectivity problems add to Apple's MobileMe woes [u]
Apple issues quartet of iLife '08 updates
Apple may be eying sub-$1000 notebook market
Microsoft offers first hints at anti-Apple marketing blitz for Vista
Apple shares beaten late on concerns over CEO's health, guidance
Apple plans mystery "product transition" before September's end
Notes of interest for Apple's Q3 2008 financial results call
Apple posts profit of $1.07B, ships nearly 2.5 million Macs
Briefly: Snow Leopard Finder icons support QuickLook
Apple Q3 preview: analysts place bets ahead of earnings
iPhone 3G now all but sold out in 38 states
iPhone 3G jailbreaking tool goes live
iPhone 3G and 2.0 affected by buggy software, sensors, wireless
Apple retail invades China this weekend (photos)
AT&T offers iPhone owners free access to 17,000 WiFi hotspots [u]
Apple hikes orders for notebook boards by 20 percent - report
iPhone 3G shortages causing major delays for AT&T, businesses
App Store downloads led by free apps; one quarter are games
Apple's gross margin may be "biggest swing factor" next week
Apple filing takes Podcasts to the next level
Future Sony HDTVs to embed support for new Amazon video service
Apple may have shipped record 2.54 million Macs in third quarter
Apple passes Acer to become third largest U.S. PC vendor
BlackBerry maker downgraded in light of blistering iPhone sales
Apple apologizes to MobileMe subscribers with free 30-day extension
Apple's iPhone 3G battery good for about 3.5 hours of browsing
iPhone 3G's final build price: just $174.33
PlayStation 3, Xbox 360 now fuller rivals to Apple TV
Apple finally sues unauthorized clone maker Psystar
Apple testing first bug fix update to iPhone Software v2.0
Intel says first quad-core mobile chips on the horizon
iPhone 3G clarifications: battery life, GPS, office apps
A look at who's making iPhone 3G purchases thus far
Apple delays iDisk File Sharing feature of new MobileMe service
Apple sells 1 million iPhone 3Gs in first weekend
iPhone App Store downloads top 10 million in first weekend
Hidden iPhone 3G firmware "fixes" yellow screens

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements







AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.