$bbtitle
Apple Stock: 194.34 ( +0.3099 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $280 on new MacBook Pros and up to $150 on brand new iMacs with special coupons: Mac Pricing Guide updated Nov 6th (Find the best prices on Macs).
Tuesday, September 18, 2007

Steve Jobs fields questions following Apple's UK iPhone launch

By Katie Marsal

Published: 11:55 AM EST

In a question an answer session following Apple's UK iPhone announcement Tuesday morning, Apple chief executive Steve Jobs fielded questions on future software updates for the handset, third-party application development, the ongoing unlocking saga, 3G iPhones, and revenue share agreements with wireless providers.

Jobs said Apple is still working on the version of the Wi-Fi iTunes Music Store that will work with the iPhone, which hasn't launched yet but will soon be made available via an iPhone software update. In the US, customers will be able to browse the store from an iPhone or iPod touch via a free Wi-Fi connection at certain Starbucks locations, but the same will not be true for UK customers. Why? Jobs had no concrete answer and instead suggested that reporters "ask Starbucks" about the matter, implying that Apple may have sought a similar Wi-Fi sharing deal with the coffee house overseas but has yet to reach an agreement.

The Apple boss was seemingly more willing to discuss the company's stance on iPhone unlocks and third-party application development. "This is constant cat-and-mouse game," he said of the ongoing attempts to untether the handset from its intended carriers. "[P]eople are going to try and break in and it's our job to try and stop them."

Meanwhile, Jobs acknowledged that third-party developers have started to produce several intriguing, yet unofficial iPhone applications. He said Apple is looking at some of them closely, especially those that don't require a connection to the Internet. It's likely that those applications would be the first of any to receive an official endorsement from Apple, according to Jobs' comments, as those that require Internet access could threaten the 'high standard' of experience customers have come to expect with the iPhone.

Jobs also left the door open for a 3G version of the iPhone somewhere down the line, but maintained that current 3G chipsets are "power hogs." He said most of today's 3G devices have battery lives that span only 2 to 3 hours, compared to the iPhone's average 8 hours. "We've got to see the battery lives for 3G get back up into the 5+ hour range," he said. "Hopefully we'll see that late next year."

While Apple's iPhone announcement on Tuesday covered only the UK, Jobs confirmed plans to announce carrier deals in "a few" other European countries during the fourth calendar quarter of the year. Building exclusive partnerships is a timely, consuming process, he explained, and Apple met with the broader array of European carriers before deciding which avenue was best from a customer experience perspective.

"Partnerships take a lot of work -- you want to go out on a few dates before you get married," said Jobs. "Yes, we dated a few people but didn't get married, and so there were a few unhappy girlfriends out there."

The Apple chief, however, would not get into detail about why O2 fit Apple's liking for the UK but not for other European countries. Similarly, he refused to comment on Apple's revenue share agreements with O2, but hinted that such agreements may actually go both ways. When asked whether Apple would share Wi-Fi iTunes Store revenues with carriers in the same way that carriers share service revenues with Apple, Jobs said, "We're not going to go into it, but if it's using the network you can conceptually imagine that it might make sense."

One of the final questions tossed Jobs' way asked what assurance UK customers have that Apple isn't going to turn around in two months and announce a dramatic iPhone price cut like it did in the US.

"I don't think that's going to happen," said Jobs, "but in technology there are no guarantees."

Filed under : iPhone 117 Comments ] 
Story topics: 3G iPhone   Print ] [ Story Link ] 


Pre-Order VMware Fusion 3
RSS
RSS
RSS
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Doom game creator suggests Apple embarrassed about iPhone gaming
Report: Apple to launch Verizon iPhone in Q3 2010
Apple unveils holiday shopping in-store pickup option
Apple's Broadway store to open Saturday, Nov. 14
Bizarre lawsuits connect Apple with Sarah Jessica Parker, Lil' Wayne
Apple predicted to countersue in legal battle with Nokia
Windows 7 tops Vista software sales, lags behind in hardware
Report: Apple testing RFID swipe support in iPhone prototypes
Inside Google's Android and Apple's iPhone OS as core platforms
Apple looks to hire new iPhone OS security manager
Apple investigating 'Grab & Go' simplified cross-platform sync
Apple co-founder Steve Jobs named Fortune 'CEO of the Decade'
Review roundup: Motorola Droid, Verizon's first Android handset
Apple's latest 10.6.2 beta packs fixes for VMWare, iMacs, Apple TV
Latest Snow Leopard build resurrects Atom compatibility
Bell, Telus provide new iPhone competition in Canada
'Art project' video game attacks Apple Mac machines
Hacker cracks Apple's latest iPhone 3GS security measures
The Beatles go digital with apples, but still not Apple's iTunes
Apple announces App Store offerings top 100,000
Apple launches iTunes Music Movies with exclusive content
Parallels Desktop 5 for Mac claims speed superiority
AT&T brings lawsuit against Verizon over 'Map' ad campaign
Canalys Q3 2009: iPhone, RIM taking over smartphone market
Hit-or-miss site claims 4G iPhone part; French exclusivity ends
Despite disappointing China debut, iPhone's 2010 predicted to be strong
Philadelphia's first Apple store moves closer to reality
Exclusive look at Apple's new iPod touch-based EasyPay checkout
China Unicom gains 5,000 iPhone subscribers from launch
iPhone makes enterprise market inroads for Apple
Apple pitches $30-a-month iTunes TV subscriptions - report
Apple's iPhone sees tepid sales debut in China
Apple's 2010 capital expenditures could signal major investments
Apple rumored to disable Atom support with Mac OS X 10.6.2
Apple advertising guru says he's 'not going anywhere'
First Look: Apple's 27" big screen iMac
Last chance this year to save an extra 3% on iMacs, white MacBooks
Visionary behind Apple's '1984' advertisement steps down
Flash playback issues reported on Apple's new 27-inch iMacs
Apple expands school initiative with Atlanta MacBook program

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.