$bbtitle
Apple Stock: 140.02 ( -2.81 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $250 on new MacBook Pros and up to $180 on new iMacs: Mac Pricing Guide updated July 3rd (Find the best prices on Macs).
Tuesday, September 11, 2007

iPhone not really hottest smartphone in July, but could be in Sept

By Katie Marsal

Published: 05:20 PM EST

The iPhone didn't really outsell every other smartphone on the market during the month of July as an earlier study had implied, but new momentum generated by a recent $200 price cut could push the Apple handset atop the market segment rankings by the end of the month.

In a report issued last Tuesday, market research firm iSuppli said the iPhone accounted for 1.8 percent of all mobile-handset unit sales in July, outselling the BlackBerry series, the entire Palm portfolio, and any individual Motorola, Nokia, Samsung or other smart phone model from a branded service provider.

Word of the news sent Apple shares on a mini $4.50 (3 percent) surge before those same shares were beaten back down less than 24 hours later on investor speculation that the company's unprecedented 33 percent iPhone price cut meant sales were tracking far behind management's expectations.

Presumably under scrutiny, iSuppli on Thursday issued a "clarification" regarding its earlier report, in which it backpedaled on just how popular the Apple handset was amongst consumers during its first full month on the market.

"iSuppli’s sell-through research and the subsequent press release indicated that the iPhone outsold all smart phone models in July in the United States on an individual basis," the firm wrote. "While iSuppli stands by this analysis, it is important to note that iPhone’s retail sales did not exceed the combined retail sales of the entire BlackBerry line of smart phones in the United States in July."

In fact, when all sales of all BlackBerry models for the month of July were totaled together, they combined for approximately twice as many sales as the iPhone, iSuppli clarified. That would mean that Research in Motion's BlackBerry garnered an approximate 3.6 percent share of the US mobile handset market compared to Apple's 1.8 percent. But given its $200 price drop on the iPhone last week, Apple may be poised to build on that share in the immediate future, potentially trumping BlackBerry sales, if even for only a short time.

In a research note released to clients yesterday, Piper Jaffray analyst Gene Munster said his checks indicate that iPhone sales increased threefold in the first five days following the price cuts. He, along with a fellow wireless analyst, had previously spent 50 hours in Apple and AT&T retail stores attempting to gauge demand for the handsets and had concluded that the two firms were combining for sales of approximately 9,000 iPhones each day.

"As of Sunday, Apple had sold 730,000 units in the quarter, which suggests that in the 5 days since the price cut, Apple has sold 136,000 phones," Munster wrote in his new report. "This new run rate implies 27,000 iPhones per day, which clearly represents an initial surge that is not sustainable."

The analyst said iPhone sales will likely stabilize at an approximate 50 percent increase to the rates witnessed before Apple cut prices. Therefore, should Apple manage to sustain just a twofold increase in sales for the remainder of the month, it'll have a shot at besting sales of Research in Motion's entire BlackBerry mobile line during the month of September, as iSuppli erroneously reckoned that it did in July.

28 Comments ] 
  Print ] [ Story Link ] 


(13") $1,094.00 (15") $1,579.00 (15") $2,089.00
(13") $1,394.00 (15") $1,799.00 (17") $2,249.00
See more prices in AppleInsider's Mac Price Guide
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Countering rumor says Apple and NVIDIA "doing just fine"
Breaking: shot fired, one wounded at Virginia-based Apple Store
First iPhone 3GS jailbreaking tool available for download
iPhone 3GS marked AT&T's "best-ever sales day"
iPhone overheating problems could see aid from new patent
Apple working to fix unreleased iPhone SMS exploit
Pesky Psystar to emerge from Chapter 11 with new Mac offering
Apple looks towards fingerprint-based multi-touch controls
Apple developing "active packaging" for iPods and iPhones
Apple may drop NVIDIA chips in Macs following contract fight
Apple covering all the bases with Mac OS X 10.5.8 betas
University of Florida's PharmD program to require iPod touch
Apple's Mac shipments rebounding sharply in recent weeks
iPhone Software 3.1 to deliver new video and Voice Control features
Apple posts iPhone OS 3.1 beta, SDK with new video extensions
White iPhone 3GS units discoloring from excessive heat
Maine's expanded MacBook program the 'largest of its kind'
Mozilla releases faster, safer, smarter version of Firefox browser
Dell working on pocket-sized Internet gadget
MacBook Air firmware updated to support replacement batteries
Apple sees brief iPhone 3GS shortages; NVIDIA intros CS4 plugins
Steve Jobs returns to work at Apple
Apple, other phone makers agree on standard charger for Europe
Apple posts new Snow Leopard, 10.5.8 seeds
iPhone marketing head goes to VC firm; iTunes breaks records after Jackson death
Briefly: more affordable iMacs from Apple expected by fall
Apple's latest high-end MacBook Air slower than predecessor
Apple's profit margin on Mac minis slimmer than usual
Apple ups stake in iPhone graphics chip designer
Windows 7 priced below Vista, to allow upgrades from XP
Mossberg: New MacBook Pro has best battery life "ever tested"
Apple sued over 'false' iTunes gift card promises
Proof-of-concept ports Leopard's icon stacks to iPhone (video)
iPhone 3GS spurs 400% increase in mobile video uploads to YouTube
Tidbit: Apple naming Leopard point release after ancient gods
Upgrade fee sees few iPod touch users updating to 3.0 software
Apple exploring wireless system for quantifying the unquantifiable
Bogged down AT&T 3G to clear in months; Buffett criticizes Jobs
Apple updates Apple TV, Remote app to allow multi-touch control [u]
Apple undersells, over-delivers on iPhone 3GS speed - report

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.