$bbtitle
Apple Stock: 199.92 ( -0.59 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $280 on new MacBook Pros and up to $165 on brand new iMacs with special coupons: Mac Pricing Guide updated Nov 20th (Find the best prices on Macs).
Friday, June 22, 2007

Apple snatches 14 percent of May notebook sales

By Katie Marsal

Published: 06:30 PM EST

An overhaul to Apple's consumer-level portables is partly credited for pushing Apple's share of the American market in May to new heights, according to a new NPD report.

The Mac maker climbed almost two full percentage points in mid-spring, securing 14.3 percent of all notebook sales in the U.S. versus 12.5 percent in April. The spike represented a 14 percent step up compared to the earlier period and lifts Apple to fourth place in the notebook sphere, putting it just behind HP, Gateway, and Toshiba.

The jump also represents a significant upward trend in the company's notebook share over the course of the spring quarter as a whole. Apple reached 9.9 percent in March, also claiming fourth place at the time. A mid-May update to the 13.3-inch MacBook is largely credited for the sharp uptick, as buyers waiting for an update were finally satisfied with new models.

And in fulfilling that need, the Cupertino-based firm also continued its trend of outrunning Windows manufacturers, NPD says. While the rival producers expanded sales by 37 percent compared to the same four-week period in 2006, MacBooks surged by 65 percent year over year -- almost double the industry rate.

Desktop share was virtually flat, however. Apple's portion of the retail business grew only slightly from 10.2 percent in April to 10.4 percent last month. The sluggish response is said to reflect an overall downturn in desktop sales which Apple has been unable to escape. The computer designer is known to be waiting on an upcoming iMac redesign for the summer.

Sales purely in the retail space were kinder to Apple's desktops, NPD says. The combined sales of iMacs, Mac minis, and Mac Pros climbed in May from 8.6 to 9.1 percent, while the more impressive notebook gain was reflected in a surge from 10.1 percent to 11.5 percent during the timeframe.

Combined share for notebooks and desktops was 13 percent, the analyst group says, marking a material increase from 11.6 percent in April.

57 Comments ] 
  Print ] [ Story Link ] 


Download Parallels 5.0 Today
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple's App Store approval process gets partially automated
TomTom to release iPod touch-specific GPS car kit
China Unicom expects 10% of 3G users on iPhone in 3 years
Steve Jobs e-mails terse response to upset Apple developer
Hack re-enables Atom processor compatibility for Mac OS X 10.6.2
Microsoft shareholders grill CEO about Apple, iPhone
Google outlines Chrome OS plans for netbooks
Sony announces iTunes competitor for music, movies, books
Apple investigates space-age fitness tracking technology
Web search statistics show Bing stagnant, Google growing
New apps said to make iPod touch more prominent in Apple stores
Piper: Apple tablet no more than $700, launch timing irrelevant
Major publisher preps for Apple tablet as delay, OLED rumors surface
AT&T faces setback in legal battle over Verizon ads [u]
TomTom app updated to support iPod touch, first-gen iPhone
Oct. estimates suggest Apple will sell 2.9M Macs this quarter
Microsoft retail store gets odd viral marketing buzz
Rumored 'Google Phone' said to be coming in 2010
Evidence suggests Apple at work on Mac OS X 10.7
iPhone approved in South Korea; China Mobile talks continue
AT&T upgrades network as wireless traffic quadruples over past year
Apple store in upscale Greenwich, Conn., to open Saturday
Needham downgrades Apple stock on technicality
Verizon rumored to embrace Palm in 2010 to combat iPhone
Apple's iPhone App Store takes off in China
Belgian heist lands thousands of stolen Apple iPhones
Verizon responds to AT&T in court: 'The truth hurts'
Apple said to release iPhone app for in-store appointments
OnLive cloud gaming service demonstrated on Apple's iPhone
Apple tablet speculation: high-end graphics, several models
Microsoft looks to combat Apple globally with Zune content
Apple met with AdMob weeks before acquisition by Google
Apple earns key legal victory against Psystar
Apple looks to hire AAA game developer for in-house iPhone team
Apple's next-gen iPhone power amp; NASA chemical sensor app
Bill Gates praises Steve Jobs for saving Apple
AT&T responds to 'false and misleading' Verizon ads
Apple unveils browser-based iTunes Preview
AT&T asks court to pull Verizon's 'misleading' iPhone ads
Conflicting reports within Qualcomm suggest Verizon-only iPhone

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.