$bbtitle
Apple Stock: 196.19 ( +2.07 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save over $268 on MacBook Pros and $150 on iMacs with special coupons: Mac Pricing Guide updated Feb. 9th (Find the best prices on Macs).
Tuesday, May 22, 2007

Briefly: "Lost" iPod game, Mac display dithering, Costco Apple TV pilot

By AppleInsider Staff

Published: 10:45 AM EST

Apple has released a new game for video iPods crafter after the hit TV show Lost. Meanwhile, Apple documents confirm that some of the company's LCD displays indeed employ software dithering to achieve the illusion of millions of colors. And Apple is said to be evaluating an Apple TV pilot at Coscto wholesalers.

iPad hands-on preview
Lost for iPods

Apple through its iTunes store has made available a new game for 5th-generation video iPods that lets users join their favorite castaways in a quest to seek the truth and survive the official iPod game of the hit television series Lost.

"Help Jack search for dynamite, tend to the wounded, and avoid the black smoke," reads a description of the game. "Relive the crash scene, open the hatch, and ultimately try your best to escape from the Others."

The $4.99 title promises to immerse players into a mysterious world with authentic settings and a genuine storyline created by the writers behind the hit show. Players will explore the island's main sites include the beach, the jungle, inside the Hatch and the Black Rock.

Mac display 'dithering'

One tipster conducting research on the recent MacBook class-action lawsuit against Apple has discovered at least one instance in which the Mac maker discloses the use of 'dithering' to produce the illusion of millions of colors on its smaller-sized displays.

A video developer note on the company's iMac line notes that the 17-inch model supports an LCD display size of 1440 x 900 pixels at 100 dpi, where "the graphics card temporally dithers the 6 bits per component to show up to millions of colors."

The 20-inch model, however, supports an LCD display size of 1680 x 1050 pixels at 98 dpi and supports 8 bits per component to show up to millions of colors, according to the note.

Earlier this month, two San Diego private citizens filed a class-action lawsuit against Apple, charging the company with falsely advertising the color display capabilities of its MacBook and MacBook Pro displays.

Specifically, the suit alleged that the Intel-based notebooks are only capable of producing the "illusion of millions of colors through the use of a software technique referred to as 'dithering,' which causes nearby pixels on the display to use slightly varying shades of colors that trick the human eye into perceiving the desired color even though it is not truly that color."

Apple TV pilot at Costco

Around the same time that AppleInsider reported on plans for Target retail stores to begin carrying Apple TV, the folks over at Ars noted that the $299 streaming media device had also cropped up at select Costco wholesale clubs.

AppleInsider has since learned, through a tipster, that only around 50 Costco locations are currently carrying the device. Those locations are said to be part of a pilot program aimed at testing sales of the device in the non-traditional Apple atmosphere.

Should the pilot show signs of success, its likely to see expansion to Costco's more than 375 U.S. locations, the tipster added. As part of the pilot, the wholesaler is pushing the Apple set-top-boxes for $289, about $10 under Apple's suggested manufacturers retail price.

Those readers looking to adopt an Apple TV for even less coin may also have some luck at Apple's online store, where other tipsters have noted that the company is selling refurbished Apple TV's for only $249, while supplies last.

Apple has said that it will leverage its proven capability in the area of software development to gradually add new software features and applications to Apple TV over time.

37 Comments ] 
  Print ] [ Story Link ] 



Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple releases iPhone OS 3.2 SDK for iPad
Apple seen extending exclusive iPhone deal with AT&T
iTunes price increases mean slower sales for music labels
Apple introduces 64-bit Aperture 3 with Faces and Places
Apple's share of U.S. smartphone market grows to 25% - study
iPhone OS 3.1.3 sees 14% adoption in 6 days, new hack released
Amazon rethinking Kindle in the wake of Apple iPad
Purported 4th gen Apple iPhone parts show largely unchanged design
Execs say Apple could lower iPad price if market demands it - report
Consumers lose interest in iPad after Apple's unveiling - survey
Higher Amazon e-book prices expected to coincide with iPad launch
Inside Apple's iPad: VGA video output
Unannounced Core i7 Apple MacBook Pro surfaces in benchmarks logs
Apple's new beta of Mac OS X 10.6.3 includes few changes
One in five physicians likely to purchase Apple iPad - study
Sling Media says it didn't change iPhone SlingPlayer to appease AT&T
Credit Suisse: 75% chance AT&T keeps iPhone exclusivity in 2010
Apple denying iPhone apps that use location framework for targeted ads
Apple's iPad deal gives Hachette pricing leverage against Amazon
Eccentric but effective Steve Jobs pitches iPad to NYT execs
Owners of flickering 27-inch iMacs claim 15% refund from Apple
IDC: Apple iPhone was No. 3 smartphone in 2009 with 14.4% of market
Future Apple iPhones could share current location during a call
AT&T, Sling Media partner to allow 3G access on iPhone SlingPlayer
Apple's iTunes Preview now offers browser-based App Store access
Amazon acquires touch-screen maker for future Kindle project
Nehalem Mac Pro systems suffer audio-based performance issues
Two new hires are Apple's latest moves in mobile advertising
AT&T outbid Verizon with cheaper Apple iPad data plans - rumor
Apple seen moving 2M iPads in 2010 before sales 'catalyst' emerges
Apple iPad deal pushes another publisher to renegotiate with Amazon
Apple allegedly selects new manufacturer for next-gen iPhone
ScrollMotion tapped by publishers to develop textbook apps for iPad
Apple denies iMac production halt as shipment times improve
Apple releases iPhone OS 3.1.3 with battery reporting fix
U.S. senator presses Apple on human rights practices in China
Photo of Apple's next-generation iPhone in the wild - sources
Despite sales growth, Apple's iPhone loses market share - report
Intel 6-core i7-powered Mac Pro rumored to launch this month
iPad photos show slot for forward-facing video camera

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.