$bbtitle
AAPL: 96.80 ( +8.06 ) AppleInsider RSS Feed
Search:
AppleInsider.com Archives Reviews Anonymous Mailer Submit Story AppleInsider Forums Polls Advertise on AppleInsider Contact AppleInsider
Pre-order Adobe CS4: Web Premium CS4, Design Premium CS4, Production Premium CS4, Master Collection CS4.
Tuesday, May 22, 2007

Briefly: "Lost" iPod game, Mac display dithering, Costco Apple TV pilot

By AppleInsider Staff

Published: 10:45 AM EST

Apple has released a new game for video iPods crafter after the hit TV show Lost. Meanwhile, Apple documents confirm that some of the company's LCD displays indeed employ software dithering to achieve the illusion of millions of colors. And Apple is said to be evaluating an Apple TV pilot at Coscto wholesalers.

Lost for iPods

Apple through its iTunes store has made available a new game for 5th-generation video iPods that lets users join their favorite castaways in a quest to seek the truth and survive the official iPod game of the hit television series Lost.

"Help Jack search for dynamite, tend to the wounded, and avoid the black smoke," reads a description of the game. "Relive the crash scene, open the hatch, and ultimately try your best to escape from the Others."

The $4.99 title promises to immerse players into a mysterious world with authentic settings and a genuine storyline created by the writers behind the hit show. Players will explore the island's main sites include the beach, the jungle, inside the Hatch and the Black Rock.

Mac display 'dithering'

One tipster conducting research on the recent MacBook class-action lawsuit against Apple has discovered at least one instance in which the Mac maker discloses the use of 'dithering' to produce the illusion of millions of colors on its smaller-sized displays.

A video developer note on the company's iMac line notes that the 17-inch model supports an LCD display size of 1440 x 900 pixels at 100 dpi, where "the graphics card temporally dithers the 6 bits per component to show up to millions of colors."

The 20-inch model, however, supports an LCD display size of 1680 x 1050 pixels at 98 dpi and supports 8 bits per component to show up to millions of colors, according to the note.

Earlier this month, two San Diego private citizens filed a class-action lawsuit against Apple, charging the company with falsely advertising the color display capabilities of its MacBook and MacBook Pro displays.

Specifically, the suit alleged that the Intel-based notebooks are only capable of producing the "illusion of millions of colors through the use of a software technique referred to as 'dithering,' which causes nearby pixels on the display to use slightly varying shades of colors that trick the human eye into perceiving the desired color even though it is not truly that color."

Apple TV pilot at Costco

Around the same time that AppleInsider reported on plans for Target retail stores to begin carrying Apple TV, the folks over at Ars noted that the $299 streaming media device had also cropped up at select Costco wholesale clubs.

AppleInsider has since learned, through a tipster, that only around 50 Costco locations are currently carrying the device. Those locations are said to be part of a pilot program aimed at testing sales of the device in the non-traditional Apple atmosphere.

Should the pilot show signs of success, its likely to see expansion to Costco's more than 375 U.S. locations, the tipster added. As part of the pilot, the wholesaler is pushing the Apple set-top-boxes for $289, about $10 under Apple's suggested manufacturers retail price.

Those readers looking to adopt an Apple TV for even less coin may also have some luck at Apple's online store, where other tipsters have noted that the company is selling refurbished Apple TV's for only $249, while supplies last.

Apple has said that it will leverage its proven capability in the area of software development to gradually add new software features and applications to Apple TV over time.

37 Comments ] 
  Print ] [ Story Link ] 

Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
New MacBook case leaks question FireWire's future
Apple install guide slips out new MacBook, MacBook Pro
Apple dumping Intel chipsets for NVIDIA's in new MacBooks
NVIDIA platform claimed likely for new MacBook line
Google working to target iPhone ad market
Apple says some MacBook Pros affected by faulty Nvidia chips
Notes of interest on recent Apple MacBook case leaks
Apple releases Security Update 2008-007 for Mac OS X
Piper Jaffray says new MacBooks could be priced from $899
Apple makes October 14th MacBook event official
Sources: latest MacBook Pro photo is the real deal
Apple Launches iPhone Tech Talk World Tour
New photo may reveal more of Apple's next-gen MacBook Pro
Apple cancels Colorado call center citing economy, reduced iPhone calls
Apple awarded patent on the Dock
Apple launches "Field Trip to the Apple Store" program
Window for rumored October 14 Apple event closing
Analysts slash 2009 mobile phone market growth predictions
BlackBerry Storm debuts with app store, Mac suite on the way
Apple pulling away from competition in teenage mindshare
Apple co-founder believes iPod has about run its course
Apple calls on lawyers in logo spat with Canadian school [updated]
Margin impact of Apple product transitions overestimated
New EU directive pushes toward replaceable iPhone batteries
Apple mellowing its tone on leaks?
iPhone 3G now the second best-selling US mobile handset
Google Street View, auto-correction prefs in iPhone OS 2.2 beta
Data suggests Apple has cruised past 10 million iPhone goal
NVIDIA allegedly showing new MacBooks to staff
Judge waives Apple, AT&T objections to antitrust case vs. iPhone
SEC investigating false report on Steve Jobs heart attack
Latest iPhone Software supports full-screen Web apps
Apple ripe to expand Mac sales to UK's largest phone retailer
Apple denies CNN iReport of Steve Jobs heart attack
Apple TV 2.2 update delivers HDTV shows, Genius support
Apple releases iTunes 8.0.1 to address HDTV episode bug
Nokia answers iPhone's blows with its first touchscreen phone
Copyright board leaves music royalty payments unchanged
AT&T in no rush to build out 4G network
Apple settles class-action suit over faulty notebook adapters

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements







AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.