$bbtitle
AAPL: 188.16 ( 0.00 ) AppleInsider RSS Feed
Search:
AppleInsider.com Archives Reviews Anonymous Mailer Submit Story AppleInsider Forums Polls Advertise on AppleInsider Contact AppleInsider
MacMall: $75 and $100 rebates on the new Penryn MacBooks and $150 rebates on the new Penryn MacBook Pros
Friday, May 18, 2007

iPhone to be available at 2000 store fronts on launch

By Katie Marsal

Published: 11:15 AM EST

Apple's inaugural mobile handset, iPhone, will be available for sale at 2000 retail store fronts when it goes on sale for the first time next month, putting the device within reach of most US households.

That's just one of the info morsels Bear Stearns analyst Andy Neff came bearing after a meeting with members of Apple's executive team on Wednesday.

During the sit-down, Apple retail chief Ron Johnson and Director of Mac Product Marketing Tom Boger informed the analyst that those store fronts would consist exclusively of Apple and AT&T retail stores. (That breaks down to approximately 160 U.S.-based Apple outlets and roughly 1840 AT&T wireless boutiques.)

"Apple affirmed its goal of June release for iPhone and expressed confidence in meeting its target of 10 million unit shipments in 2008 given iPhone's superior user experience, which Apple referred to as 'transformational,'" Neff wrote in a summary of his discussions.

He added that, in addition to iPhone’s revolutionary touch interface and intuitive software capabilities, Apple is focused on differentiating iPhone from the rest of the pack by improving every facet of its user experience, including at the point of sale.

In regards to its retail store initiatives, Apple noted that it currently operates 181 stores worldwide (161 in US and 20 international) and will continue to expand its store presence, although at a measured pace that will be based on the availability of key real estate locations.

"In addition, for international store openings, Apple noted that its strategy is to focus on regions with high Apple installed base first (i.e., Japan, UK, etc.) and then expand to other regions," wrote Neff. "As part of its multichannel strategy, Apple noted that it is expanding its store-within-store (staffed by Apple employees) at Best Buy from 50 to 200 as Apple sees it as another way to reach its customers."

While there are concerns about potential execution issues resulting from Apple's rapid growth and broadening product portfolio, the Bear Stearns analyst said it appears to him that the company is managing its growth by leveraging resources across the company. For example, he said, the company has adopted the Leopard operating system for iPhone as well as Macs, which minimizes the strain on resources.

The Cupertino-based firm has laid out a "very selective" product roadmap, he added, with a particular emphasis on the timing of introductions and what products it has decided not to pursue. In fact, the analyst said, Apple noted that the coordination and close cooperation between different groups enable the company to provide superior user experience to customers.

Neff, who is maintaining all of his current estimates on Apple, holds an "Outperform" rating on shares of the company with a price target of $143 per share. His meeting with Apple executives follows a similar sit-down between UBS analyst Ben Reitzes and other members of the Apple's leadership earlier in the month.

Filed under : Investor 40 Comments ] 
Story topics: Ben Reitzes  [ Tell a Friend ] [ Print ] [ Story Link ] 

$150 rebates on all the new
Penryn-based MacBook Pros
$75-$100 rebates on all the new
Penryn-based MacBooks
$75-$125 rebates on all the new
MacBook Air sub-notebook
$50-$100 rebates on all the most
recent iMac desktops
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
QuarkXPress 8 to target Adobe's Creative Suite this August
BlackBerry Bold stands as 3G iPhone's chief rival
New Time Machine option in 10.5.3; Boston store opens Thursday
HBO shows coming to iTunes under new pricing structure?
New deals seen tripling Apple's addressable market for iPhone
AT&T now showing "iPhone Black" model in device listing [u]
SingTel to offer iPhone out East; TIM chief says 3G model in June
3G settings discovered in latest beta of iPhone firmware
Online Apple Stores run dry of iPhones
iTunes France TV job; .Mac refresh rumor; NYC shortages return
Apple settlements: Canadian iPod credit, notebook adapter refunds
Job listings hint at multi-carrier iPhone in Australia, Brazil
Briefly: Mac OS X 10.5.3; AT&T iPhone hotspot access; Vista sales
Apple developing 3D gaming controller for Apple TV
O2 says Apple's iPhone "no longer available" [updated x2]
NBC prefers Zune DRM [U]; VMware beta; iMac's 10th birthday
America Movil to sell Apple's next-gen iPhone in Mexico
Briefly: Spain, Poland iPhone talk; iPhone SDK beta 5; AT&T memo
Flash Wars: Adobe Fights for AIR with the Open Screen Project [Part 3 of 3]
NBC at iTunes UK; Caris and Piper outlooks; new '3G iPhone' photo
Apple to begin selling 3G iPhone in late June?
More unofficial Mac clones up for sale on eBay
Flash Wars: The Many Enemies and Obstacles of Flash [Part 2 of 3]
Apple to offer iPhone in Italy through multiple carriers
Vodafone inks deal with Apple to sell iPhone in ten countries
Boston's flagship store set to open May 16th
RBC sees 3G, new carrier model driving iPhone sales of 14M
Apple's cash; new 10.5.3 seed; 3G iPhone photos; Boston store size
AmTech's Wu pulls 180, reinstates Buy rating on Apple shares
Handwriting recognition interface appears in iPhone Software 2.0
iPhone SDK goes international, T-Mobile on 3G iPhone in Austria
Flash Wars: Adobe in the History and Future of Flash [Part 1 of 3]
Microsoft steps back from Yahoo bid
iTunes movies sold at loss; MBP display stripes; Microsoft and Yahoo
Video speed test: 2.5G EDGE iPhone vs. mock 3G HSDPA iPhone
UK's Carphone Warehouse now completely out of iPhones
iPhone Optus rumor; Apple TV allows movie sales; Mac web share
Apple on MacBook Air, Jobs' plane, leases, R&D, NAND flash, more...
Safari for Windows market share triples following SW Update push
Piper Jaffray addresses 15 more 'unanswered Apple questions'

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements







AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.